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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
x	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the fiscal year ended December 31, 2015
OR
 
¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the transition period from                      to                     
Commission file number: 001-35429

Brightcove Inc.
(Exact name of registrant as specified in its charter)

 
 	 	 	
Delaware	 	20-1579162	
(State or other jurisdiction
of incorporation)	 	(I.R.S. Employer
Identification No.)	
 	 	
290 Congress Street
Boston, Massachusetts	 	02210	
(Address of principal executive offices)	 	(Zip Code)	
(888) 882-1880
(Registrant’s telephone number, including area code)
Securities Registered pursuant to Section 12(b) of the Act:

Title of Each Class	 	Name of Exchange on Which Registered	
Common Stock, par value $0.001 per share	 	The NASDAQ Global Market	
Securities Registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ¨     No   x
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes   ¨     No   x
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   x     No   ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes   x     No   ¨
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   x
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer	 	¨	  	Accelerated filer	 	x	
Non-accelerated filer	 	¨  (Do not check if a smaller reporting company)	  	Smaller reporting company	 	¨	
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   ¨     No   x
The aggregate market value of common stock held by non-affiliates of the registrant based on the closing price of the registrant’s common stock as reported on the NASDAQ Global Market on June 30, 2015, was $154,779,141. Shares of voting and non-voting stock held by executive officers, directors and holders of more than 5% of the outstanding stock have been excluded from this calculation because such persons or institutions may be deemed affiliates. This determination of affiliate status is not a conclusive determination for other purposes.
As of February 22, 2016 there were 32,759,524 shares of the registrant’s common stock, par value $0.001 per share, outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive Proxy Statement relating to its 2016 Annual Meeting of Stockholders are incorporated by reference into Part III of this Annual Report on Form 10-K where indicated. Such Proxy Statement will be filed with the U.S. Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.

 

Table of Contents
Table of Contents

 	 	 	  	Page	 	
PART I.	 	 	  	 	 	 	
Item 1.	 	Business	  	 	4	  	
Item 1A.	 	Risk Factors	  	 	13	  	
Item 1B.	 	Unresolved Staff Comments	  	 	28	  	
Item 2.	 	Properties	  	 	28	  	
Item 3.	 	Legal Proceedings	  	 	29	  	
Item 4.	 	Mine Safety Disclosures	  	 	29	  	
 	 	 	
PART II.	 	 	  	 	 	 	
Item 5.	 	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	  	 	30	  	
Item 6.	 	Selected Consolidated Financial Data	  	 	33	  	
Item 7.	 	Management’s Discussion and Analysis of Financial Condition and Results of Operations	  	 	35	  	
Item 7A.	 	Quantitative and Qualitative Disclosures about Market Risk	  	 	57	  	
Item 8.	 	Financial Statements and Supplementary Data	  	 	60	  	
Item 9.	 	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	  	 	F-30	  	
Item 9A.	 	Controls and Procedures	  	 	F-30	  	
Item 9B.	 	Other Information	  	 	62	  	
 	 	 	
PART III	 	 	  	 	 	 	
Item 10.	 	Directors, Executive Officers and Corporate Governance	  	 	62	  	
Item 11.	 	Executive Compensation	  	 	62	  	
Item 12.	 	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	  	 	62	  	
Item 13.	 	Certain Relationships and Related Transactions, and Director Independence	  	 	62	  	
Item 14.	 	Principal Accountant Fees and Services	  	 	62	  	
 	 	 	
PART IV	 	 	  	 	 	 	
Item 15.	 	Exhibits and Financial Statement Schedules	  	 	62	  	
 	 	 	
Signatures	 	 	  	 	63	  	
 
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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains “forward-looking statements” that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The statements contained in this Annual Report on Form 10-K that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or Exchange Act. Such forward-looking statements include any expectation of earnings, revenue or other financial items; any statements of the plans, strategies and objectives of management for future operations; factors that may affect our operating results; statements related to adding employees; statements related to potential benefits of the acquisition of substantially all of the assets of Unicorn Media, Inc. and certain of its subsidiaries; statements related to future capital expenditures; statements related to future economic conditions or performance; statements as to industry trends and other matters that do not relate strictly to historical facts or statements of assumptions underlying any of the foregoing. Forward-looking statements are often identified by the use of words such as, but not limited to, “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “will,” “plan,” “project,” “seek,” “should,” “target,” “will,” “would,” and similar expressions or variations intended to identify forward-looking statements. These statements are based on the beliefs and assumptions of our management based on information currently available to management. Such forward-looking statements are subject to risks, uncertainties and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below, and those discussed in the section titled “Risk Factors” included in Item 1A of Part I of this Annual Report on Form 10-K, and the risks discussed in our other Securities and Exchange Commission, or SEC, filings. Furthermore, such forward-looking statements speak only as of the date of this report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Forward-looking statements in this Annual Report on Form 10-K may include statements about:
 
 	•	 	our ability to achieve profitability;	
 
 	•	 	our competitive position and the effect of competition in our industry;	
 
 	•	 	our ability to retain and attract new customers;	
 
 	•	 	our ability to penetrate existing markets and develop new markets for our services;	
 
 	•	 	our ability to retain or hire qualified accounting and other personnel;	
 
 	•	 	our ability to protect our intellectual property and operate our business without infringing upon the intellectual property rights of others;	
 
 	•	 	our ability to maintain the security and reliability of our systems;	
 
 	•	 	our estimates with regard to our future performance and total potential market opportunity;	
 
 	•	 	our estimates regarding our anticipated results of operations, future revenue, capital requirements and our needs for additional financing; and	
 
 	•	 	our goals and strategies, including those related to revenue growth.	
 
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PART I
 
Item 1.	Business	
Overview
Brightcove Inc., or Brightcove, is a leading global provider of cloud-based services for video. Brightcove was incorporated in Delaware in August 2004 and our headquarters are in Boston, Massachusetts. Our suite of products and services reduces the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices.
Brightcove Video Cloud, or Video Cloud, our flagship product released in 2006, is the world’s leading online video platform. Video Cloud enables our customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner. Brightcove Zencoder, or Zencoder, is a cloud-based video encoding service. Brightcove Once, or Once, is an innovative, cloud-based ad insertion and video stitching service that addresses the limitations of traditional online video ad insertion technology. Brightcove Gallery, or Gallery, is a cloud-based service that enables customers to create and publish video portals. Brightcove Perform, or Perform, is a cloud-based service for creating and managing video player experiences. Brightcove Video Marketing Suite, or Video Marketing Suite, is a comprehensive suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion. Brightcove Lift, or Lift, released in October 2015, is a solution designed to defeat ad blockers, optimize ad delivery and deliver a premium TV-like viewing experience across connected platforms.
Since 2014, our go-to-market approach for our solutions has been focused primarily on (i) media companies and (ii) digital marketers in a wide range of enterprises and organizations.
As of December 31, 2015, we had 5,047 customers in over 75 countries, including many of the world’s leading media companies, broadcasters, publishers, brands and corporations, as well as governments, educational institutions and non-profit organizations.
We generate revenue by offering our products to customers on a subscription-based, software as a service, or SaaS, model. Our revenue grew from $125.0 million in the year ended December 31, 2014 to $134.7 million in the year ended December 31, 2015. As of December 31, 2014, we had 5,770 customers, of which 3,907 used our volume offerings and 1,863 used our premium offerings. As of December 31, 2015, we had 5,047 customers, of which 3,184 used our volume offerings and 1,863 used our premium offerings. Substantially all of our revenue has historically been attributable to our Video Cloud product, and we expect that revenue from Video Cloud will continue to comprise a significant portion of our revenue.
Our Solutions
Our solutions provide our customers with the following key benefits:
 
 	•	 	Comprehensive, modular and scalable solutions. Video Cloud provides a single, integrated solution to meet a range of video publishing and distribution needs. Video Marketing Suite is an end-to-end solution of video technologies built for the needs of modern marketers. Each of Zencoder, Once, Gallery, Perform, and Lift are modular solutions that customers can either use on a stand-alone basis or integrate into their existing video workflows. In addition, our multi-tenant architecture enables us to deliver each of our solutions across our customer base with a single version of our software for each product, making it easier to scale our solutions as our customer and end user base expands.	
 
 	•	 	Easy to use and low total cost of ownership. Our products were designed to be intuitive and easy to use. We provide reliable, cost-effective, on-demand solutions to our customers, relieving them of the cost, time and resources associated with in-house solutions and enabling them to be up and running quickly after signing with us.	
 
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 	•	 	Open platforms and extensive ecosystem. Our open and extensible platforms enable our customers to customize standard features and functionality and easily integrate third-party technology to meet their own specific requirements and business objectives. We have an extensive ecosystem of partners, which we refer to as the Brightcove Alliance. More than 150 Brightcove Alliance members have built solutions that rely upon, or are already integrated with, our platforms. This ecosystem includes leading technology companies such as Akamai, comScore, Google and Oracle and providers of niche technology services. These integrated technologies provide our customers with enhanced flexibility, functionality and ease of use.	
 
 	•	 	Help customers achieve business objectives. Our customers use our products to achieve key business objectives such as driving site traffic, increasing viewer engagement on their sites, monetizing content, increasing conversion rates for transactions, increasing brand awareness and expanding their audiences. We believe our customers view us as a strategic partner in part because our business model is not dependent on building our own audience or generating our own ad revenue. Our business interests align with our customers’ interests as we each benefit from the success of our customers’ online strategy.	
 
 	•	 	Ongoing customer-driven development. Through our account managers, customer support teams, product managers and regular outreach from senior leadership, we solicit and capture feedback from our customer base for incorporation into ongoing enhancements to our solutions. We regularly provide our customers with enhancements to our products. For example, in 2015 we introduced Brightcove Jump Start for Apple TV, a new service offering that enables customers to quickly launch video apps on the fourth-generation Apple TV. Delivering cloud-based solutions allows us to serve additional customers with little incremental expense and to deploy innovations and best practices quickly and efficiently to our existing customers.	
Our Business Strengths
We believe that the following business strengths differentiate us from our competitors and are key to our success:
 
 	•	 	We are the recognized online video platform market leader. In 2015, our customers used Video Cloud to deliver an average of approximately 1.8 billion video streams per month, which we believe is more video streams per month than any other professional solution. We have over recent years received numerous awards for our market leadership from industry analysts such as Frost & Sullivan, ABI Research and Forrester.	
 
 	•	 	We have established a global presence. We have established a global presence, beginning with our first non-U.S. customer in 2007, and continuing with the expansion of our operations into Europe, Japan, Asia Pacific and the Middle East. Today, we have employees in nine countries. We built our solutions to be localized into almost any language and currently offer 24/7 customer support worldwide. As of December 31, 2015, organizations throughout the world used Video Cloud to reach viewers in approximately 245 countries and territories.	
 
 	•	 	We have high visibility and predictability in our business. We sell our subscription and support services through monthly, quarterly or annual contracts and recognize revenue ratably over the committed term. The majority of our revenue comes from annual contracts. Our existing contracts provide us with visibility into revenue that has not yet been recognized. We have also achieved an overall recurring dollar retention rate of at least 88% in each of the last four fiscal quarters, including 91%, 88%, 101% and 98% for the three months ended March 31, 2015, June 30, 2015, September 30, 2015 and December 31, 2015, respectively. Our business model and customer loyalty provide greater levels of recurring revenue and predictability compared to traditional, perpetual-license business models.	
 
 	•	 	We have customers of all sizes across multiple industries. We offer different editions of our products tailored to meet the needs of organizations of various sizes, from large global enterprises to small and	
 
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 	medium-sized businesses, across industries. Our offerings range from entry-level editions to enterprise-level editions used by multiple departments in a single organization.	
 
 	•	 	Our management team has experience building and scaling software companies. Our senior leadership team has built innovative software platform businesses. Members of our senior leadership team have held senior product, business and technology roles at companies such as Adobe, Allaire, Amazon Web Services, AT&T, Citrix, Lycos and Macromedia.	
Our Customers
As of December 31, 2015, we had 5,047 customers in over 75 countries. We provide our solutions to many of the world’s leading media companies, broadcasters, publishers, brands and corporations, as well as governments, educational institutions and non-profit organizations. While our solutions are tailored to meet the needs of media companies and digital marketers in a wide range of enterprises and organizations, we believe our solutions can benefit any organization with a website or digital content.
Our Products and Services
Video Cloud
Video Cloud, the world’s leading online video platform, enables our customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner. Our innovative technology and intuitive user interface give customers control over a wide range of features and functionality needed to publish and deliver a compelling user experience, including the following:
 
 	•	 	Uploading and Encoding. Using Video Cloud, customers may upload videos in various formats for adaptive encoding that maximizes quality and minimizes file size. Video Cloud then automatically enables the content to be delivered to end users via a third-party content delivery network, or CDN, such as Akamai Technologies, Inc., or Akamai, or Limelight Networks, Inc., or Limelight.	
 
 	•	 	Content Management. Whether a customer has a few short video clips or thousands of full-length episodes, Video Cloud makes it easy to organize a media library. Videos can be grouped together with drag-and-drop controls or smart playlists that automatically organize content. Customers can set rules for geographic access and schedules to define where and when their videos can be viewed.	
 
 	•	 	Video Players. Video Cloud includes leading video player technology, with fast load times and fast video starts. Video Cloud allows for point-and-click styling and configuration of video players that can reflect the brand or design of the customer. Our video players also include built-in support for advertising, analytics and content protection, and provide a consistent cross-platform playback experience. Developers can also take advantage of a set of tools to create completely custom video player experiences.	
 
 	•	 	Multi-platform video experiences. We have built Video Cloud to support numerous operating systems, formats and devices. In addition to web-based experiences, Video Cloud provides publishing and delivery services for cross-platform devices including smartphones, tablets and Connected TVs. Our solution includes automated device detection and manages multiple renditions of the same video encoded in different forms with optimized delivery protocols for different target formats.	
 
 	•	 	Live Video Streaming. In addition to on-demand video distribution, Video Cloud includes support for live video broadcasts. Video Cloud accepts multiple live streams at different quality levels and delivers the rendition that attempts to best match each viewer’s available bandwidth, processor utilization and player size.	
 
 	•	 	Distribution and Syndication. Video Cloud supports a blended distribution strategy across the Internet, allowing customers to distribute videos on their own website, partner websites or video-sharing sites such as YouTube. These tools help content owners to drive site traffic, increase brand awareness and expand their audience.	
 
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 	•	 	Social Media. Customers can expand their audience by leveraging the social network of their viewers. Through integrated Video Cloud capabilities, users can share videos through Facebook, Twitter and other social media destinations.	
 
 	•	 	Advertising and Monetization. Video Cloud can help customers grow and monetize their audience with video ad features such as tools for ad insertions and built-in ad server and network integrations. Video Cloud includes tools to support synchronized in-player ads with embedded link functionality and overlays for persistent branding.	
 
 	•	 	Analytics. Video Cloud’s integrated video analytics present information to optimize and support customers’ online video publishing and distribution strategy. Online publishers can also choose to integrate web analytics solutions such as Adobe Omniture or Google Analytics with Video Cloud.	
Zencoder
Zencoder is a cloud-based video encoding service. Zencoder provides our customers with high-quality, reliable encoding of live and on-demand video and access to highly scalable encoding power without having to pay for, manage and scale expensive hardware and software. Zencoder includes the following principal features and functionality:
 
 	•	 	File Support. Zencoder accepts files in an extensive range of formats and codecs and supports video output to a multitude of devices.	
 
 	•	 	Quality and Control. Zencoder includes tools to support high quality video output and to adjust and edit video.	
 
 	•	 	Speed and Reliability. Zencoder provides extremely fast transcoding and industry leading reliability.	
 
 	•	 	Platform and Security. Zencoder is scalable, globally distributed and includes advanced security features designed to protect content.	
 
 	•	 	Account and Integration. Zencoder provides a simple API for streamlined integration, supports most major transfer protocols and accelerated file transfers and allows users to manage their accounts and encoding jobs from an intuitive, online dashboard.	
Once
Once is an innovative, cloud-based ad insertion and video stitching service that addresses the limitations of traditional online video ad insertion technology. Once reduces or eliminates the need for platform-specific ad technology and makes it possible for customers to reliably deliver live or on-demand video with dynamically customized programming and targeted ads to the maximum range of devices. Once includes the following principal features and functionality:
 
 	•	 	Reach. Once features cloud-based ad monetization of video on demand, live video and simulcast TV across devices, apps and websites.	
 
 	•	 	Integrations. Once is pre-integrated with ad networks and ad decision systems.	
 
 	•	 	Server-Side Solution. Once is a server-side solution, requiring no SDKs, plug-ins or client-side code.	
 
 	•	 	Simplicity. Once uses a single URL with automatic device detection to deliver high bit-rate broadcast quality video ads.	
Gallery
Gallery is a cloud-based service that enables customers to create and publish video portals. This service combines portal templates with best practices for search engine optimization, responsive design, social sharing
 
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and conversion in a single solution that can be implemented and updated with ease. Gallery allows customers to create engaging video experiences such as video channels, product showcases, event microsites and video support centers. Gallery includes the following principal features and functionality:
 
 	•	 	Portal Templates. Customers can choose from over 100 templates, layouts and color combinations to customize a design without any technical resources.	
 
 	•	 	Search Engine Optimization. Portals include video search engine optimization on every page to help increase traffic.	
 
 	•	 	Brand Precision. Point and click tools to change any page element allow customers to match their exact colors and brand identity.	
 
 	•	 	Conversion. Gallery includes built-in lead capture features, flexible messaging areas and integrations with leading marketing automation solutions like Eloqua and Omniture to help customers capture more leads.	
 
 	•	 	Mobile / Responsive Design. Customers can reach their audience on desktops, tablets or mobile devices with responsive design templates that automatically adapt to an end user’s device.	
 
 	•	 	Social. Gallery allows customers to expand the reach of their portals with social sharing options for Twitter, Facebook, YouTube, Pinterest, LinkedIn and more.	
 
 	•	 	Ease of Use. Customers can go live in minutes with a cloud-based solution that can be managed and updated with ease.	
Gallery allows customers to create engaging video experiences such as video channels, product showcases, event microsites and video support centers.
Perform
Perform is a cloud-based service for creating and managing video player experiences. This service provides customers with leading video player technology, a robust set of management APIs and performance optimization services. Perform delivers cross-platform playback experiences and includes built-in support for advertising, analytics and content protection. Perform includes the following principal features and functionality:
 
 	•	 	Leading Video Player Technology. Perform includes a fast HTML5-first video player, responsive design, social sharing and integration tools and support for HLS across all major mobile and desktop platforms.	
 
 	•	 	Speed. Perform is designed to have the fastest load times and the fastest video starts. Perform’s precompiled plugins, skinned assets and thumbnails minimize download size. Perform is optimized to reduce network traffic. Perform also allows customers to deploy changes to thousands of player embeds with batch publishing to accelerate time-to-market.	
 
 	•	 	Wide Reach. Perform allows customers to reach the maximum range of Internet-connected devices and operating systems with consistent playback across desktop and mobile devices.	
 
 	•	 	Powerful APIs, Plugins and SDKs. The developer-friendly, HTML5 video player is easily customized with CSS and JavaScript APIs. Perform’s Management APIs also allow customers to easily control player configurations. Perform has a robust ecosystem of plugins and integrations, including built-in support for advertising, analytics and content protection, as well as numerous open-source plugins from the Video.js community. Perform also includes native player SDKs for easy development and deployment of native applications.	
Video Marketing Suite
Video Marketing Suite is a comprehensive suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion. Video Marketing Suite is a bundled offering of Video
 
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Cloud, the Video Cloud Live module, or Live module, and Gallery. The Live module is an optional add-on to Video Cloud designed to enable non-technical users to set up live events and deliver multi-bitrate streams to multiple devices, without the need for hardware encoders or development work.
Lift
Lift is a solution designed to defeat ad blockers, optimize ad delivery and deliver a premium TV-like viewing experience across connected platforms. Lift is a bundled offering of Once and Perform, which combines server-side ad insertion with leading video player technology to enable broadcasters and publishers to increase ad deliverability and inventory while supporting client-side interactivity, reporting and analytics.
Editions
Each of our products is offered to customers on a subscription-based SaaS model, with varying levels of usage entitlements, support and, in certain cases, functionality. Our customers pay us a monthly, quarterly or annual subscription fee for access to our products. This model allows our customers to scale their level of investment and usage based on the size and complexity of their needs.
Video Cloud is offered in two product lines. The first product line is comprised of our premium product editions, Pro and Enterprise. All Pro and Enterprise editions include functionality to publish and distribute video to Internet-connected devices. The Enterprise edition provides additional features and functionality such as a multi-account environment with consolidated billing, IP address filtering, the ability to produce live events with DVR functionality and advanced upload acceleration of content. The second product line is comprised of our volume product edition, which we refer to as our Express edition. Our Express edition targets small and medium-sized businesses, or SMBs. The Express edition provides customers with the same basic functionality that is offered in our premium product editions but has been designed for customers who have lower usage requirements and do not typically seek advanced features and functionality.
Customers of Zencoder on annual contracts are considered premium customers. Customers of Zencoder on month-to-month contracts, pay-as-you-go contracts, or contracts for a period of less than one year, are considered volume customers.
All Once, Gallery, Perform, Video Marketing Suite and Lift customers are considered premium customers.
Account Management
An important component of our sales strategy is our account management organization. This organization is focused on ongoing customer success and engagement, as well as contract renewals and upsells to our customer base.
Professional Services
While our products are easy for customers to use and deploy without any additional specialized services, we offer a range of professional services for customers who seek customization or assistance with their implementations. These professional services are priced on a time and materials basis or a per project basis and include projects such as content migrations from other vendors or in-house solutions, video player enhancements and the creation of web pages optimized for video.
Support
Our products generally include basic support for technical and operational issues. The premium editions of our products generally include telephone support during normal business hours. We also offer 24/7 global telephone support to customers paying for premium support packages.
 
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Training
We offer free basic online training to registered users of our products. We also offer customized, onsite training for customers that is priced on a per engagement basis.
Sales and Marketing
We sell our products primarily through our global direct sales organization. Our sales team is organized by the following geographic regions: Americas, Europe and the Middle East, Asia Pacific, and Japan. We further organize our go-to-market approach by focusing our sales and marketing teams on selling primarily to (i) media companies, who generally want to distribute video content to a broad audience and (ii) digital marketers in a wide range of enterprises and organizations, who generally use video for marketing or communication purposes. A small amount of sales are generated through referral partners, channel partners and resellers. We also sell some of our products online through our website.
We generate customer leads, accelerate sales opportunities and build brand awareness through our marketing programs. Our marketing programs target executives, technology professionals and senior business leaders. Like our sales teams, our marketing team and programs are organized by geography and industry segment. Our principal marketing programs include:
 
 	•	 	public relations and social media;	
 
 	•	 	online event marketing activities, direct email, search engine marketing and display ads and blogs;	
 
 	•	 	field marketing events for customers and prospects;	
 
 	•	 	participation in, and sponsorship of, user conferences, trade shows and industry events;	
 
 	•	 	use of our website to provide product and organization information, as well as learning opportunities for potential customers;	
 
 	•	 	cooperative marketing efforts with partners, including joint press announcements, joint trade show activities, channel marketing campaigns and joint seminars;	
 
 	•	 	telemarketing and lead generation representatives who respond to incoming leads to convert them into new sales opportunities; and	
 
 	•	 	customer programs, including user meetings and our online customer community.	
Operations
We operate data center facilities in the greater Boston area, the greater Chicago area, Phoenix, and Amsterdam, and also use third-party cloud computing platforms. We operate our own servers for systems that manage meta-data, business rules and archival storage of media assets. We take advantage of geographically dispersed, third-party, cloud computing capacity to improve the responsiveness of our service and lower network latency for our customers.
Media delivery to end users, including video, audio, images, JavaScript and Adobe Flash components, is served primarily through CDN providers, including Akamai and Limelight. We believe our agreements with our CDN providers are based on competitive market terms and conditions, including service level commitments from these CDN providers.
We entered into our agreement with Akamai in July 2010. It enables us to use Akamai CDN services for our own benefit and to resell Akamai CDN services to our customers in every geographic location in which we offer our products. The current expiration date of the agreement is December 31, 2017.
 
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We entered into our agreement with Limelight in March 2006. Our agreement with Limelight enables us to use Limelight CDN services for our own benefit and to resell Limelight CDN services to our customers in every geographic location in which we offer our products. The current expiration date of the agreement is April 30, 2016. We believe the agreement will be renewed or the term of the agreement will be extended again prior to the expiration of the service continuation period described below.
Each agreement contains a service continuation period following expiration of the agreement, which we believe is sufficient to enable transition to an alternative provider to avoid material disruption to our business or to our customers. Our agreement with Akamai provides that, upon termination for any reason, Akamai will continue to provide CDN services to our existing customers for up to twelve months. Our agreement with Limelight provides that, upon termination for any reason, Limelight will continue to provide CDN services for our benefit for up to six months.
Intellectual Property
We rely principally on a combination of trademark, patent, copyright and trade secret laws in the United States and other jurisdictions, as well as confidentiality procedures and contractual provisions to protect our proprietary technology, confidential information, business strategies and brands. We also believe that factors such as the technological and creative skills of our employees and personnel coupled with the creation of new features, functionality and products are essential to establishing and maintaining a technology leadership position. We enter into confidentiality and invention assignment agreements with our employees and consultants and confidentiality agreements with other third parties, and we rigorously control access to our proprietary technology.
In the United States, we have 27 issued and/or allowed patents and 17 patent applications pending. Internationally, we have 11 issued and/or allowed patents and 20 patent applications pending, including one pending Patent Cooperation Treaty application and three patent applications undergoing examination at the European Patent Office. We currently have patent applications pending in Canada, United Kingdom, Australia, Hong Kong and Japan, and we may seek coverage in additional jurisdictions to the extent we determine such coverage is appropriate and cost-effective. Our issued patents cover a variety of technical domains relevant to our business, including aspects of publishing and distributing digital media online, cloud-based stream delivery and ad insertion.
Our registered trademarks in the United States include “BRIGHTCOVE”, “ZENCODER”, ONCEVOD and our logo. These trademarks are also registered in certain non-U.S. jurisdictions, including the European Union and Canada. We may apply for registrations for these and other marks in additional jurisdictions to the extent we determine such coverage is appropriate and cost-effective.
Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to copy or obtain and use our technology to develop products with the same functionality as our solutions. Policing unauthorized use of our technology is difficult and expensive. Our competitors could also independently develop technologies equivalent to ours, and our intellectual property rights may not be broad enough for us to prevent competitors from selling products incorporating those technologies.
Competition
We compete with video-sharing sites such as YouTube, in-house solutions, online video platforms and certain niche technology providers. Some of our actual and potential competitors may enjoy competitive advantages over us, such as larger marketing budgets and larger sales teams, as well as greater financial, technical and other resources. The overall markets for our products are fragmented, rapidly evolving and highly competitive.
 
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We expect that the competitive landscape will change as our markets consolidate and mature. We believe the principal competitive factors in our industry include the following:
 
 	•	 	total cost of ownership;	
 
 	•	 	breadth and depth of product functionality;	
 
 	•	 	ability to innovate and respond to customer needs rapidly;	
 
 	•	 	level of resources and investment in sales, marketing, product and technology;	
 
 	•	 	ease of deployment and use of solutions;	
 
 	•	 	level of integration into existing workflows, configurability, scalability and reliability;	
 
 	•	 	customer service;	
 
 	•	 	brand awareness and reputation;	
 
 	•	 	ability to integrate with third-party applications and technologies;	
 
 	•	 	size and scale of provider; and	
 
 	•	 	size of customer base and level of user adoption.	
The mix of factors relevant in any given situation varies with regard to each prospective customer. We believe we compete favorably with respect to all of these factors.
Some of our competitors have made or may make acquisitions or enter into partnerships or other strategic relationships to offer a more comprehensive service than we do. These combinations may make it more difficult for us to compete effectively, including on the basis of price, sales and marketing programs, technology or service functionality. We expect these trends to continue as organizations attempt to strengthen or maintain their market positions.
Research and Development
We have focused our research and development efforts on expanding the functionality and scalability of our products and enhancing their ease of use, as well as creating new product offerings. We expect research and development expenses to increase in absolute dollars as we intend to continue to regularly release new features and functionality, expand our product offerings, continue the localization of our products in various languages, upgrade and extend our service offerings, and develop new technologies. Over the long term, we believe that research and development expenses as a percentage of revenue will decrease, but will vary depending upon the mix of revenue from new and existing products, features and functionality, as well as changes in the technology that our products must support, such as new operating systems or new Internet-connected devices.
Our research and development expenses were $29.3 million, $28.3 million and $21.1 million in 2015, 2014 and 2013, respectively, which included stock-based compensation expense of $1.4 million, $1.4 million and $1.2 million, respectively. As of December 31, 2015, we had 147 employees in research and development.
Employees
As of December 31, 2015, we had 413 employees, of which 328 were located in the United States and 85 were located outside of the United States. None of our employees are represented by a labor union or covered by a collective bargaining agreement. We consider our relationship with our employees to be good.
 
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Information about Segment and Geographic Revenue
Information about segment and geographic revenue is set forth in Note 12 of the Notes to Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K.
Subsequent Events
For information on subsequent events, see Subsequent Events in the notes to the consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K.
Available Information
Our principal executive offices are located at 290 Congress Street, Boston, Massachusetts, 02210. Our telephone number is (888) 882-1880. Our website address is  www.brightcove.com . Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available free of charge through the investor relations page of our website as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission. Alternatively, these reports may be accessed at the SEC’s website at  www.sec.gov .
 
Item 1A.	Risk Factors	
You should carefully review the risk factors described below and those described in other reports we file with the Securities and Exchange Commission, as well as the other information contained in this Annual Report on Form 10-K, in evaluating our business. Our business, prospects, financial condition, or operating results could be harmed by any of these risks, as well as other risks not currently known to us or that we currently consider immaterial. If any of such risks and uncertainties actually occurs, our business, financial condition or operating results could differ materially from the plans, projections and other forward-looking statements included in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in this report and in our other public filings. The trading price of our common stock could decline due to any of these risks, and, as a result, you may lose all or part of your investment.
We have a history of losses, we expect to continue to incur losses and we may not achieve or sustain profitability in the future.
We have incurred significant losses in each fiscal year since our inception in 2004. We experienced a consolidated net loss of $10.2 million for the year ended December 31, 2013, a consolidated net loss of $16.9 million for the year ended December 31, 2014 and a consolidated net loss of $7.6 million for the year ended December 31, 2015. These losses were due to the substantial investments we made to build our products and services, grow and maintain our business and acquire customers. Key elements of our growth strategy include acquiring new customers and continuing to innovate and build our brand. As a result, we expect our operating expenses to increase in the future due to expected increased sales and marketing expenses, operations costs, research and development costs and general and administrative costs and, therefore, our operating losses will continue or even potentially increase for the foreseeable future. In addition, as a public company we incur significant legal, accounting and other expenses that we did not incur as a private company. Furthermore, to the extent that we are successful in increasing our customer base, we will also incur increased expenses because costs associated with generating and supporting customer agreements are generally incurred up front, while revenue is generally recognized ratably over the committed term of the agreement. You should not rely upon our recent revenue growth as indicative of our future performance. We cannot assure you that we will reach profitability in the future or at any specific time in the future or that, if and when we do become profitable, we will sustain profitability. If we are ultimately unable to generate sufficient revenue to meet our financial targets, become profitable and have sustainable positive cash flows, investors could lose their investment.
 
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Substantially all of our revenue has historically come from a single product, Video Cloud.
We have historically been substantially dependent on revenue from a single product, Video Cloud, and we expect that revenue from Video Cloud will continue to comprise a significant portion of our revenue. Our business would be harmed by a decline in the market for Video Cloud, increased competition in the market for online video platforms, or our failure or inability to provide sufficient investment to support Video Cloud as needed to maintain or grow its competitive position.
If we are unable to retain our existing customers, our revenue and results of operations will be adversely affected.
We sell our products pursuant to agreements that are generally for annual terms. Our customers have no obligation to renew their subscriptions after their subscription period expires, and we have experienced losses of customers that elected not to renew. In addition, even if these subscriptions are renewed, they may not be renewed on the same or on more profitable terms. As a result, our ability to retain our existing customers and grow depends in part on subscription renewals. We may not be able to accurately predict future trends in customer renewals, and our customers’ renewal rates have and may continue to decline or fluctuate because of several factors, including their satisfaction or dissatisfaction with our services, the cost of our services and the cost of services offered by our competitors, reductions in our customers’ spending levels or the introduction by competitors of attractive features and functionality. If our customer retention rate decreases, we may need to increase the rate at which we add new customers in order to maintain and grow our revenue, which may require us to incur significantly higher advertising and marketing expenses than we currently anticipate, or our revenue may decline. If our customers do not renew their subscriptions for our services, renew on less favorable terms, or do not purchase additional functionality or subscriptions, our revenue may grow more slowly than expected or decline, and our profitability and gross margins may be harmed or affected.
The actual market for our solutions could be significantly smaller than our estimates of our total potential market opportunity, and if customer demand for our services does not meet expectations, our ability to generate revenue and meet our financial targets could be adversely affected.
While we expect strong growth in the markets for our products, it is possible that the growth in some or all of these markets may not meet our expectations, or materialize at all. The methodology on which our estimate of our total potential market opportunity is based includes several key assumptions based on our industry knowledge and customer experience. If any of these assumptions proves to be inaccurate, then the actual market for our solutions could be significantly smaller than our estimates of our total potential market opportunity. If the customer demand for our services or the adoption rate in our target markets does not meet our expectations, our ability to generate revenue from customers and meet our financial targets could be adversely affected.
Our business is substantially dependent upon the continued growth of the market for on-demand software solutions.
We derive, and expect to continue to derive, substantially all of our revenue from the sale of our on-demand solutions. As a result, widespread acceptance and use of the on-demand business model is critical to our future growth and success. Under the perpetual or periodic license model for software procurement, users of the software would typically install and operate the applications on their hardware. Because many companies are generally predisposed to maintaining control of their information technology, or IT, systems and infrastructure, there may be resistance to the concept of accessing software as a service provided by a third party. In addition, the market for on-demand software solutions is still evolving, and competitive dynamics may cause pricing levels to change as the market matures and as existing and new market participants introduce new types of solutions and different approaches to enable organizations to address their technology needs. As a result, we may be forced to reduce the prices we charge for our products and may be unable to renew existing customer agreements or enter into new customer agreements at the same prices and upon the same terms that we have historically. If the
 
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market for on-demand software solutions fails to grow, grows more slowly than we currently anticipate or evolves and forces us to reduce the prices we charge for our products, our revenue, gross margin and other operating results could be materially adversely affected.
Our operating results may fluctuate from quarter to quarter, which could make them difficult to predict.
Our quarterly operating results are tied to certain financial and operational metrics that have fluctuated in the past and may fluctuate significantly in the future. As a result, you should not rely upon our past quarterly operating results as indicators of future performance. Our operating results depend on numerous factors, many of which are outside of our control. In addition to the other risks described in this “Risk Factors” section, the following risks could cause our operating results to fluctuate:
 
 	•	 	our ability to retain existing customers and attract new customers;	
 
 	•	 	the rates at which our customers renew;	
 
 	•	 	the timing and amount of costs of new and existing marketing and advertising efforts;	
 
 	•	 	the timing and amount of operating costs and capital expenditures relating to expansion of our business, operations and infrastructure;	
 
 	•	 	the cost and timing of the development and introduction of new product and service offerings by us or our competitors; and	
 
 	•	 	system or service failures, security breaches or network downtime.	
We have a relatively short operating history in a relatively new and rapidly developing market, which makes it difficult to evaluate our business and future prospects.
Our business has a relatively short operating history and the market for our products and services is relatively new and rapidly developing, which makes it difficult to evaluate our business and future prospects. We have been in existence since 2004, and much of our growth has occurred in recent periods. We have encountered, and will continue to encounter, risks and difficulties frequently experienced by growing companies in rapidly changing industries, including those related to:
 
 	•	 	market acceptance of our current and future products and services;	
 
 	•	 	customer renewal rates;	
 
 	•	 	our ability to compete with other companies that are currently in, or may in the future enter, the market for our products;	
 
 	•	 	our ability to successfully expand our business, especially internationally;	
 
 	•	 	our ability to control costs, including our operating expenses;	
 
 	•	 	the amount and timing of operating expenses, particularly sales and marketing expenses, related to the maintenance and expansion of our business, operations and infrastructure;	
 
 	•	 	network outages or security breaches and any associated expenses;	
 
 	•	 	foreign currency exchange rate fluctuations;	
 
 	•	 	write-downs, impairment charges or unforeseen liabilities in connection with acquisitions;	
 
 	•	 	our ability to successfully manage acquisitions; and	
 
 	•	 	general economic and political conditions in our domestic and international markets.	
If we do not manage these risks successfully, our business will be harmed.
 
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Our long-term success depends, in part, on our ability to expand the sales of our products to customers located outside of the United States, and thus our business is susceptible to risks associated with international sales and operations.
We currently maintain offices and have sales personnel in Australia, France, Japan, Singapore, South Korea, Spain, the United Arab Emirates and the United Kingdom, and we intend to expand our international operations. Any international expansion efforts that we may undertake may not be successful. In addition, conducting international operations subjects us to new risks that we have not generally faced in the United States. These risks include:
 
 	•	 	unexpected costs and errors in the localization of our products, including translation into foreign languages and adaptation for local practices and regulatory requirements;	
 
 	•	 	lack of familiarity with and burdens of complying with foreign laws, legal standards, regulatory requirements, tariffs, and other barriers;	
 
 	•	 	unexpected changes in regulatory requirements, taxes, trade laws, tariffs, export quotas, custom duties or other trade restrictions;	
 
 	•	 	difficulties in managing systems integrators and technology partners;	
 
 	•	 	differing technology standards;	
 
 	•	 	longer accounts receivable payment cycles and difficulties in collecting accounts receivable;	
 
 	•	 	difficulties in managing and staffing international operations and differing employer/employee relationships;	
 
 	•	 	fluctuations in exchange rates that may increase the volatility of our foreign-based revenue;	
 
 	•	 	potentially adverse tax consequences, including the complexities of foreign value added tax (or other tax) systems and restrictions on the repatriation of earnings;	
 
 	•	 	uncertain political and economic climates; and	
 
 	•	 	reduced or varied protection for intellectual property rights in some countries.	
These factors may cause our costs of doing business in these geographies to exceed our comparable domestic costs. Operating in international markets also requires significant management attention and financial resources. Any negative impact from our international business efforts could negatively impact our business, results of operations and financial condition as a whole.
We must keep up with rapid technological change to remain competitive in a rapidly evolving industry.
Our markets are characterized by rapid technological change, frequent new product and service introductions and evolving industry standards. Our future success will depend on our ability to adapt quickly to rapidly changing technologies, to adapt our services and products to evolving industry standards and to improve the performance and reliability of our services and products. To achieve market acceptance for our products, we must effectively anticipate and offer products that meet changing customer demands in a timely manner. Customers may require features and functionality that our current products do not have. If we fail to develop products that satisfy customer preferences in a timely and cost-effective manner, our ability to renew our contracts with existing customers and our ability to create or increase demand for our products will be harmed.
We may experience difficulties with software development, industry standards, design or marketing that could delay or prevent our development, introduction or implementation of new products and enhancements. The introduction of new products by competitors, the emergence of new industry standards or the development of entirely new technologies to replace existing offerings could render our existing or future products obsolete.
 
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If we are unable to successfully develop or acquire new features and functionality, enhance our existing products to anticipate and meet customer requirements or sell our products into new markets, our revenue and results of operations will be adversely affected.
We face significant competition and may be unsuccessful against current and future competitors. If we do not compete effectively, our operating results and future growth could be harmed.
We compete with video sharing sites, in-house solutions, online video platforms and certain niche technology providers, as well as larger companies that offer multiple services, including those that may be used as substitute services for our products. Competition is already intense in these markets and, with the introduction of new technologies and market entrants, we expect competition to further intensify in the future. In addition, some of our competitors may make acquisitions, be acquired, or enter into strategic relationships to offer a more comprehensive service than we do. These combinations may make it more difficult for us to compete effectively. We expect these trends to continue as competitors attempt to strengthen or maintain their market positions.
Demand for our services is sensitive to price. Many factors, including our advertising, customer acquisition and technology costs, and our current and future competitors’ pricing and marketing strategies, can significantly affect our pricing strategies. There can be no assurance that we will not be forced to engage in price-cutting initiatives, or to increase our advertising and other expenses to attract and retain customers in response to competitive pressures, either of which could have a material adverse effect on our revenue, operating results and resources.
We will likely encounter significant, growing competition in our business from many sources, including portals and digital media retailers, search engines, social networking and consumer-sharing services companies, broadband media distribution platforms, technology suppliers, direct broadcast satellite television service companies and digital and traditional cable systems. Many of our present and likely future competitors have substantially greater financial, marketing, technological and other resources than we do. Some of these companies may even choose to offer services competitive with ours at no cost as a strategy to attract or retain customers of their other services. If we are unable to compete successfully with traditional and other emerging providers of competing services, our business, financial condition and results of operations could be adversely affected.
We depend on the experience and expertise of our executive officers, senior management team and key technical employees, and the loss of any key employee could have an adverse effect on our business, financial condition and results of operations.
Our success depends upon the continued service of our executive officers, senior management team and key technical employees, as well as our ability to continue to attract and retain additional highly qualified personnel. Each of our executive officers, senior management team, key technical personnel and other employees could terminate his or her relationship with us at any time. The loss of any member of our senior management team or key personnel might significantly delay or prevent the achievement of our business objectives and could materially harm our business and our customer relationships. In addition, because of the nature of our business, the loss of any significant number of our existing engineering, project management and sales personnel could have an adverse effect on our business, financial condition and results of operations.
Our business and operations have experienced rapid growth and organizational change in recent periods, which has placed, and may continue to place, significant demands on our management and infrastructure. If we fail to manage our growth effectively and successfully recruit additional highly-qualified employees, we may be unable to execute our business plan, maintain high levels of service or address competitive challenges adequately.
We increased our number of full-time employees from 347 as of December 31, 2013, to 410 as of December 31, 2014 and to 413 as of December 31, 2015, and our revenue grew from $109.9 million in 2013 to $125.0 million in 2014 and to $134.7 million in 2015. Our headcount and operations have grown, both
 
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domestically and internationally, since our inception. This growth has placed, and will continue to place, a significant strain on our management, administrative, operational and financial infrastructure. We anticipate further growth will be required to address increases in our product and service offerings and continued international expansion. Our success will depend in part upon the ability of our senior management team to manage this growth effectively. To do so, we must continue to recruit, hire, train, manage and integrate a significant number of qualified managers, technical personnel and employees in specialized roles within our company, including in technology, sales and marketing. If our new employees perform poorly, or if we are unsuccessful in recruiting, hiring, training, managing and integrating these new employees, or retaining these or our existing employees, our business may suffer.
In addition, to manage the expected continued growth of our headcount, operations and geographic expansion, we will need to continue to improve our information technology infrastructure, operational, financial and management systems and procedures. Our expected additional headcount and capital investments will increase our costs, which will make it more difficult for us to address any future revenue shortfalls by reducing expenses in the short term. If we fail to successfully manage our growth we will be unable to successfully execute our business plan, which could have a negative impact on our business, financial condition or results of operations.
Potential future acquisitions could be difficult to integrate, divert the attention of key personnel, disrupt our business, dilute stockholder value and impair our financial results.
As part of our business strategy, we intend to consider acquisitions of companies, technologies and products that we believe could accelerate our ability to compete in our core markets or allow us to enter new markets. Acquisitions involve numerous risks, any of which could harm our business, including:
 
 	•	 	difficulties in integrating the technologies, products, operations and existing contracts of a target company and realizing the anticipated benefits of the combined businesses;	
 
 	•	 	difficulties in integrating the personnel of a target company;	
 
 	•	 	difficulties in supporting and transitioning customers, if any, of a target company;	
 
 	•	 	diversion of financial and management resources from existing operations;	
 
 	•	 	the price we pay or other resources that we devote may exceed the value we realize, or the value we could have realized if we had allocated the purchase price or other resources to another opportunity;	
 
 	•	 	risks of entering new markets in which we have limited or no experience;	
 
 	•	 	potential loss of key employees, customers and strategic alliances from either our current business or a target company’s business; and	
 
 	•	 	inability to generate sufficient revenue to offset acquisition costs.	
Acquisitions also frequently result in the recording of goodwill and other intangible assets which are subject to potential impairments in the future that could harm our financial results. In addition, if we finance acquisitions by issuing equity securities, our existing stockholders may be diluted. As a result, if we fail to properly evaluate acquisitions or investments, we may not achieve the anticipated benefits of any such acquisitions, and we may incur costs in excess of what we anticipate. The failure to successfully evaluate and execute acquisitions or investments or otherwise adequately address these risks could materially harm our business and financial results.
We may experience delays in product and service development, including delays beyond our control, which could prevent us from achieving our growth objectives and hurt our business.
Many of the problems, delays and expenses we may encounter may be beyond our control. Such problems may include, but are not limited to, problems related to the technical development of our products and services,
 
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problems with the infrastructure for the distribution and delivery of online media, the competitive environment in which we operate, marketing problems, consumer and advertiser acceptance and costs and expenses that may exceed current estimates. Problems, delays or expenses in any of these areas could have a negative impact on our business, financial conditions or results of operations.
Delays in the timely design, development, deployment and commercial operation of our product and service offerings, and consequently the achievement of our revenue targets and positive cash flow, could result from a variety of causes, including many causes that are beyond our control. Such delays include, but are not limited to, delays in the integration of new offers into our existing offering, changes to our products and services made to correct or enhance their features, performance or marketability or in response to regulatory developments or otherwise, delays encountered in the development, integration or testing of our products and services and the infrastructure for the distribution and delivery of online media and other systems, unsuccessful commercial launches of new products and services, delays in our ability to obtain financing, insufficient or ineffective marketing efforts and slower-than-anticipated consumer acceptance of our products. Delays in any of these matters could hinder or prevent our achievement of our growth objectives and hurt our business.
There is no assurance that the current cost of Internet connectivity and network access will not rise with the increasing popularity of online media services.
We rely on third-party service providers for our principal connections to the Internet and network access, and to deliver media to consumers. As demand for online media increases, there can be no assurance that Internet and network service providers will continue to price their network access services on reasonable terms. The distribution of online media requires delivery of digital content files and providers of network access and distribution may change their business models and increase their prices significantly, which could slow the widespread adoption of such services. In order for our services to be successful, there must be a reasonable price model in place to allow for the continuous distribution of digital media files. We have limited or no control over the extent to which any of these circumstances may occur, and if network access or distribution prices rise, our business, financial condition and results of operations would likely be adversely affected.
Failure of our infrastructure for the distribution and delivery of online media could adversely affect our business.
Our success as a business depends, in large part, on our ability to provide a consistently high-quality digital experience to consumers via our relationships and infrastructure for the distribution and delivery of online media generally. There is no guarantee that our relationships and infrastructure will not experience problems or other performance issues, which could seriously impair the quality and reliability of our delivery of digital media to end users. For example, we primarily use two content delivery networks, or CDNs, to deliver content to end users. If one or both of these CDNs were to experience sustained technical failures, it could cause delays in our service and we could lose customers. If we do not accurately predict our infrastructure capacity requirements, our customers could experience service outages or service degradation that may subject us to financial penalties and liabilities and result in customer losses. In the past we have, on limited occasions, suffered temporary interruptions of certain aspects of our service, including our customers’ ability to upload new content into our system, our customers’ ability to access administrative control of their accounts, and our ability to deliver content to end users in certain geographic locations. These service interruptions were the results of human error, hardware and software failures or failures of third-party networks. On a limited number of occasions, these service interruptions have required us to provide service credits to customers. We cannot guarantee that service interruptions will not occur again or predict the duration of interruptions of our service or the impact of such interruptions on our customers. Failures and interruptions of our service may impact our reputation, result in our payment of compensation or service credits to our customers, result in loss of customers and adversely affect our financial results and ability to grow our business. In addition, if our hosting infrastructure capacity fails to keep pace with increased sales or if our delivery capabilities fail, customers may experience delays as we seek to obtain additional capacity or enable alternative delivery capability, which could harm our reputation and adversely affect our revenue growth.
 
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We may have difficulty scaling and adapting our existing infrastructure to accommodate increased traffic and storage, technology advances or customer requirements.
In the future, advances in technology, increases in traffic and storage, and new customer requirements may require us to change our infrastructure, expand our infrastructure or replace our infrastructure entirely. Scaling and adapting our infrastructure is likely to be complex and require additional technical expertise. If we are required to make any changes to our infrastructure, we may incur substantial costs and experience delays or interruptions in our service. These delays or interruptions may cause customers and partners to become dissatisfied with our service and move to competing service providers. Our failure to accommodate increased traffic and storage, increased costs, inefficiencies or failures to adapt to new technologies or customer requirements and the associated adjustments to our infrastructure could harm our business, financial condition and results of operations.
We rely on software and services licensed from other parties. The loss of software or services from third parties could increase our costs and limit the features available in our products and services.
Components of our service and product offerings include various types of software and services licensed from unaffiliated parties. If any of the software or services we license from others or functional equivalents thereof were either no longer available to us or no longer offered on commercially reasonable terms, we would be required to either redesign our services and products to function with software or services available from other parties or develop these components ourselves. In either case, the transition to a new service provider or an internally-developed solution could result in increased costs and could result in delays in our product launches and the release of new service and product offerings. Furthermore, we might be forced to temporarily limit the features available in our current or future products and services. If we fail to maintain or renegotiate any of these software or service licenses, we could face significant delays and diversion of resources in attempting to license and integrate functional equivalents.
If our software products contain serious errors or defects, then we may lose revenue and market acceptance and may incur costs to defend or settle claims.
Complex software applications such as ours often contain errors or defects, particularly when first introduced or when new versions or enhancements are released. Despite internal testing and testing by our customers, our current and future products may contain serious defects, which could result in lost revenue, lost customers, slower growth or a delay in market acceptance.
Since our customers use our products for critical business applications, such as online video, errors, defects or other performance problems could result in damage to our customers. They could seek significant compensation from us for the losses they suffer. Although our customer agreements typically contain provisions designed to limit our exposure to claims, existing or future laws or unfavorable judicial decisions could negate these limitations. Even if not successful, a claim brought against us would likely be time-consuming and costly and could seriously damage our reputation in the marketplace, making it harder for us to sell our products.
Unauthorized disclosure of data, unauthorized access to our service and misuse of our service could adversely affect our business.
Any security breaches, unauthorized access, unauthorized usage, virus or similar breach or disruption could result in loss of confidential information, personal data and customer content, damage to our reputation, early termination of our contracts, litigation, regulatory investigations, increased costs or other liabilities. If our security measures, or those of our partners or service providers, are breached as a result of third-party action, employee error, malfeasance or otherwise and, as a result, someone obtains unauthorized access to confidential information, personal data or customer content, our reputation will be damaged, our business may suffer or we could incur significant liability. If the measures we have put in place to limit or restrict access to and use of
 
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functionality, usage entitlements and support for customers or prospective customers are breached, circumvented or ineffective as a result of third-party action, employee error, malfeasance or otherwise and, as a result, someone obtains unauthorized access to and use of functionality, usage entitlements and support, our business may suffer or we could incur significant liability and/or costs.
Techniques used to obtain unauthorized access or use or to sabotage systems change frequently and generally are not recognized until launched against a target. As a result, we may be unable to anticipate these techniques or to implement adequate preventative measures. If an actual or perceived security breach occurs, the market perception of our security measures could be harmed and we could lose sales and customers. Any significant violations of data privacy or unauthorized disclosure of information could result in the loss of business, litigation and regulatory investigations and penalties that could damage our reputation and adversely impact our results of operations and financial condition. Moreover, if a security breach occurs with respect to another software as a service, or SaaS, provider, our customers and potential customers may lose trust in the security of the SaaS business model generally, which could adversely impact our ability to retain existing customers or attract new ones.
We use a limited number of data centers and cloud computing services facilities to deliver our services. Any disruption of service at these facilities could harm our business.
We manage our services and serve all of our customers from a limited number of third-party data center facilities and cloud computing services facilities. While we control the actual computer and storage systems upon which our software runs, and deploy them to the data center facilities, we do not control the operation of these facilities.
The owners of these facilities have no obligation to renew their agreements with us on commercially reasonable terms, or at all. If we are unable to renew these agreements on commercially reasonable terms, we may be required to transfer to new facilities, and we may incur significant costs and possible service interruption in connection with doing so.
Any changes in third-party service levels at these facilities or any errors, defects, disruptions or other performance problems at or related to these facilities that affect our services could harm our reputation and may damage our customers’ businesses. Interruptions in our services might reduce our revenue, cause us to issue credits to customers, subject us to potential liability, and cause customers to terminate their subscriptions or harm our renewal rates.
These facilities are vulnerable to damage or service interruption resulting from human error, intentional bad acts, security breaches, earthquakes, hurricanes, floods, fires, war, terrorist attacks, power losses, hardware failures, systems failures, telecommunications failures and similar events. For example, on September 18, 2014, we suffered a service disruption resulting from a distributed denial-of-service attack at third-party data center facilities used by us. By September 20, 2014, we had restored the services impacted by the attack. We contacted federal law enforcement authorities regarding the denial-of-service attack and cooperated with them. We also conducted an assessment of our internet service providers and data center providers, potential future vulnerability to malicious activity, and the sufficiency of our infrastructure to withstand and recover rapidly from such attacks. While this matter did not have a material adverse effect on our operating results, there can be no assurance that such incidents will not occur again, and they could occur more frequently and on a more significant scale. The occurrence of a natural disaster or an act of terrorism, or vandalism or other misconduct, or a decision to close the facilities without adequate notice or other unanticipated problems could result in lengthy interruptions in our services.
 
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Our business may be adversely affected by third-party claims, including by governmental bodies, regarding the content and advertising distributed through our service.
We rely on our customers to secure the rights to redistribute content over the Internet, and we do not screen the content that is distributed through our service. There is no assurance that our customers have licensed all rights necessary for distribution, including Internet distribution. Other parties may claim certain rights in the content of our customers.
In the event that our customers do not have the necessary distribution rights related to content, we may be required to cease distributing such content, or we may be subject to lawsuits and claims of damages for infringement of such rights. If these claims arise with frequency, the likelihood of our business being adversely affected would rise significantly. In some cases, we may have rights to indemnification or claims against our customers if they do not have appropriate distribution rights related to specific content items, however there is no assurance that we would be successful in any such claim.
We operate an “open” publishing platform and do not screen the content that is distributed through our service. Content may be distributed through our platform that is illegal or unlawful under international, federal, state or local laws or the laws of other countries. We may face lawsuits, claims or even criminal charges for such distribution, and we may be subject to civil, regulatory or criminal sanctions and damages for such distribution. Any such claims or investigations could adversely affect our business, financial condition and results of operations.
We could incur substantial costs as a result of any claim of infringement of another party’s intellectual property rights.
In recent years, there has been significant litigation in the United States involving patents and other intellectual property rights. Companies providing Internet-related products and services are increasingly bringing and becoming subject to suits alleging infringement of proprietary rights, particularly patent rights. These risks have been amplified by the increase in third parties whose sole or primary business is to assert such claims, some of whom have sent letters to and/or filed suit alleging infringement against some of our customers. From time to time, third parties claim that we are infringing upon their intellectual property rights. For information regarding these claims, see Part I, Item 3, “Legal Proceedings.” We could incur substantial costs in prosecuting or defending any intellectual property litigation. Additionally, the defense or prosecution of claims could be time-consuming, and could divert our management’s attention away from the execution of our business plan.
Moreover, any settlement or adverse judgment resulting from a claim could require us to pay substantial amounts or obtain a license to continue to use the technology that is the subject of the claim, or otherwise restrict or prohibit our use of the technology. There can be no assurance that we would be able to obtain a license from the third party asserting the claim on commercially reasonable terms, if at all, that we would be able to develop alternative technology on a timely basis, if at all, or that we would be able to obtain a license to use a suitable alternative technology to permit us to continue offering, and our customers to continue using, our affected product or service. In addition, we may be required to indemnify our customers for third-party intellectual property infringement claims, which would increase the cost to us. An adverse determination could also prevent us from offering our products or services to others. Infringement claims asserted against us may have an adverse effect on our business, financial condition and results of operations.
Our agreements with customers often include contractual obligations to indemnify them against claims that our products infringe the intellectual property rights of third parties. The results of any intellectual property litigation to which we might become a party, or for which we are required to provide indemnification, may force us to do one or more of the following:
 
 	•	 	cease selling or using products or services that incorporate the challenged intellectual property;	
 
 	•	 	make substantial payments for costs or damages;	
 
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 	•	 	obtain a license, which may not be available on reasonable terms, to sell or use the relevant technology; or	
 
 	•	 	redesign those products or services to avoid infringement.	
If we are required to make substantial payments or undertake any of the other actions noted above as a result of any intellectual property infringement claims against us or any obligation to indemnify our customers for such claims, such payments or costs could have a material adverse effect upon our business and financial results.
Failure to adequately protect our intellectual property could substantially harm our business and operating results.
Because our business depends substantially on our intellectual property, the protection of our intellectual property rights is important to the success of our business. We rely upon a combination of trademark, patent, trade secret and copyright law and contractual restrictions to protect our intellectual property. These afford only limited protection. Despite our efforts to protect our property rights, unauthorized parties may attempt to copy aspects of our products, service, software and functionality or obtain and use information that we consider proprietary. Moreover, policing our proprietary rights is difficult and may not always be effective. In addition, we may need to enforce our rights under the laws of countries that do not protect proprietary rights to as great an extent as do the laws of the United States.
Litigation or proceedings before the U.S. Patent and Trademark Office or other governmental authorities and administrative bodies in the United States and abroad may be necessary in the future to enforce our intellectual property rights, to protect our patent rights, trade secrets, trademarks and domain names, and to determine the validity and scope of the proprietary rights of others. Such litigation or proceedings may be very costly and impact our financial performance. We may also incur substantial costs defending against frivolous litigation or be asked to indemnify our customers against the same. Our efforts to enforce or protect our proprietary rights may prove to be ineffective and could result in substantial costs and diversion of resources and could substantially harm our operating results.
Our exposure to risks associated with the use of intellectual property may increase as a result of acquisitions, as we have less opportunity to have visibility into the development process with respect to acquired technology or the care taken to safeguard against infringement risks. Third parties may make infringement and similar or related claims after we have acquired technology that had not been asserted prior to our acquisition.
Confidentiality agreements with employees and others may not adequately prevent disclosure of trade secrets and other proprietary information.
We have devoted substantial resources to the development of our technology, business operations and business plans. In order to protect our trade secrets and proprietary information, we rely in significant part on confidentiality agreements with our employees, licensees, independent contractors, advisers and customers. These agreements may not be effective to prevent disclosure of confidential information, including trade secrets, and may not provide an adequate remedy in the event of unauthorized disclosure of confidential information. In addition, others may independently discover trade secrets and proprietary information, and in such cases we would not be able to assert trade secret rights against such parties. To the extent that our employees and others with whom we do business use intellectual property owned by others in their work for us, disputes may arise as to the rights in related or resulting know-how and inventions. Laws regarding trade secret rights in certain markets in which we operate may afford little or no protection to our trade secrets. The loss of trade secret protection could make it easier for third parties to compete with our products by copying functionality. In addition, any changes in, or unexpected interpretations of, the trade secret and other intellectual property laws in any country in which we operate may compromise our ability to enforce our trade secret and intellectual property rights. Costly and time-consuming litigation could be necessary to enforce and determine the scope of our proprietary rights, and failure to obtain or maintain trade secret protection could adversely affect our competitive business position.
 
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Our use of “open source” software could negatively affect our ability to sell our services and subject us to possible litigation.
A portion of the technology licensed by us incorporates “open source” software, and we may incorporate open source software in the future. Such open source software is generally licensed by its authors or other third parties under open source licenses. If we fail to comply with these licenses, we may be subject to certain conditions, including requirements that we offer our services that incorporate the open source software for no cost, that we make available source code for modifications or derivative works we create based upon, incorporating or using the open source software and that we license such modifications or alterations under the terms of the particular open source license. If an author or other third party that distributes such open source software were to allege that we had not complied with the conditions of one or more of these licenses, we could be required to incur significant legal expenses defending against such allegations and could be subject to significant damages, enjoined from the sale of our services that contained the open source software and required to comply with the foregoing conditions, which could disrupt the distribution and sale of some of our services.
Fluctuations in the exchange rate of foreign currencies could result in currency translation losses.
We currently have foreign sales denominated in Australian dollars, British pound sterling, Euros, Japanese yen and New Zealand dollars and may, in the future, have sales denominated in the currencies of additional countries in which we establish or have established sales offices. In addition, we incur a portion of our operating expenses in British pound sterling, Euros and, to a lesser extent, other foreign currencies. Any fluctuation in the exchange rate of these foreign currencies may negatively impact our business, financial condition and operating results. We have not previously engaged in foreign currency hedging. If we decide to hedge our foreign currency exposure, we may not be able to hedge effectively due to lack of experience, unreasonable costs or illiquid markets.
We may be required to collect sales and use taxes on the services we sell in additional jurisdictions in the future, which may decrease sales, and we may be subject to liability for sales and use taxes and related interest and penalties on prior sales.
State and local taxing jurisdictions have differing rules and regulations governing sales and use taxes and these rules and regulations are subject to varying interpretations that may change over time. In particular, the applicability of sales and use taxes to our subscription services in various jurisdictions is unclear. We cannot assure you that we will not be subject to sales and use taxes or related penalties for past sales in states where we presently believe sales and use taxes are not due. We reserve estimated sales and use taxes in our financial statements but we cannot be certain that we have made sufficient reserves to cover all taxes that might be assessed.
If one or more taxing authorities determines that taxes should have, but have not, been paid with respect to our services, we may be liable for past taxes in addition to being required to collect sales or similar taxes in respect of our services going forward. Liability for past taxes may also include substantial interest and penalty charges. Our client contracts typically provide that our clients must pay all applicable sales and similar taxes. Nevertheless, clients may be reluctant to pay back taxes and may refuse responsibility for interest or penalties associated with those taxes or we may determine that it would not be feasible to seek reimbursement. If we are required to collect and pay back taxes and the associated interest and penalties and if our clients do not reimburse us for all or a portion of these amounts, we will incur unplanned expenses that may be substantial. Moreover, imposition of such taxes on our services going forward will effectively increase the cost of such services to our clients and may adversely affect our ability to retain existing clients or to gain new clients in the areas in which such taxes are imposed.
 
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Government and industry regulation of the Internet is evolving and could directly restrict our business or indirectly affect our business by limiting the growth of our markets. Unfavorable changes in government regulation or our failure to comply with regulations could harm our business and operating results.
Federal, state and foreign governments and agencies have adopted and could in the future adopt regulations covering issues such as user privacy, content, and taxation of products and services. Government regulations could limit the market for our products and services or impose burdensome requirements that render our business unprofitable. Our products enable our customers to collect, manage and store a wide range of data. The United States and various state governments have adopted or proposed limitations on the collection, distribution and use of personal information. Several foreign jurisdictions, including the European Union and the United Kingdom, have adopted legislation (including directives or regulations) that increase or change the requirements governing data collection and storage in these jurisdictions. If our privacy or data security measures fail to comply with current or future laws and regulations, we may be subject to litigation, regulatory investigations or other liabilities, or our customers may terminate their relationships with us.
In addition, although many regulations might not apply to our business directly, we expect that laws regulating the solicitation, collection or processing of personal and consumer information could affect our customers’ ability to use and share data, potentially reducing demand for our services. The Telecommunications Act of 1996 and the European Union Data Protection Directive along with other similar laws and regulations prohibit certain types of information and content from being transmitted over the Internet. The scope of this prohibition and the liability associated with a violation are currently unsettled. In addition, although substantial portions of the Communications Decency Act were held to be unconstitutional, we cannot be certain that similar legislation will not be enacted and upheld in the future. Legislation like the Telecommunications Act and the Communications Decency Act could dampen the growth in web usage and decrease its acceptance as a medium of communications and commerce. Moreover, if future laws and regulations limit our customers’ ability to use and share consumer data or our ability to store, process and share data with our customers over the Internet, demand for our products could decrease, our costs could increase, and our results of operations and financial condition could be harmed.
In addition, taxation of services provided over the Internet or other charges imposed by government agencies or by private organizations for accessing the Internet may be imposed. Any regulation imposing greater fees for Internet use or restricting information exchange over the Internet could result in a decline in the use of the Internet and the viability of Internet-based services, which could harm our business and operating results.
Our stock price has been volatile and is likely to be volatile in the future.
The market price of our common stock has been and is likely to be highly volatile and could be subject to significant fluctuations in response to, among other things, the risk factors described in this report and other factors beyond our control. Market prices for securities of early stage companies have historically been particularly volatile. Some, but not all, of the factors that may cause the market price of our common stock to fluctuate include:
 
 	•	 	fluctuations in our quarterly or annual financial results or the quarterly or annual financial results of companies perceived to be similar to us or relevant for our business;	
 
 	•	 	changes in estimates of our financial results or recommendations by securities analysts;	
 
 	•	 	failure of our products to achieve or maintain market acceptance;	
 
 	•	 	changes in market valuations of similar or relevant companies;	
 
 	•	 	success of competitive service offerings or technologies;	
 
 	•	 	changes in our capital structure, such as the issuance of securities or the incurrence of debt;	
 
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 	•	 	announcements by us or by our competitors of significant services, contracts, acquisitions or strategic alliances;	
 
 	•	 	regulatory developments in the United States, foreign countries, or both;	
 
 	•	 	litigation;	
 
 	•	 	additions or departures of key personnel;	
 
 	•	 	investors’ general perceptions; and	
 
 	•	 	changes in general economic, industry or market conditions.	
In addition, if the market for technology stocks, or the stock market in general, experiences a loss of investor confidence, the trading price of our common stock could decline for reasons unrelated to our business, financial condition, or results of operations. If any of the foregoing occurs, it could cause our stock price to fall and may expose us to lawsuits that, even if unsuccessful, could be costly to defend and a distraction to management.
If securities or industry analysts do not publish, or cease publishing, research or reports about us, our business or our market, or if they adversely change their recommendations regarding our stock, our stock price and trading volume could decline.
The trading market for our common stock will be influenced by research and reports that industry or security analysts may publish about us, our business, our market or our competitors. If any of the analysts who may cover us adversely change their recommendations regarding our stock, or provide more favorable relative recommendations about our competitors, our stock price would likely decline. If any analyst who may cover us were to cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could cause our stock price or trading volume to decline.
We are an “emerging growth company” and we cannot be certain if the reduced disclosure requirements applicable to emerging growth companies will make our common stock less attractive to investors.
We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, and we may take advantage of certain exemptions from various reporting requirements that are applicable to other public companies that are not “emerging growth companies” including, but not limited to, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy statements and exemptions from the requirements of holding a nonbinding advisory vote on executive compensation and shareholder approval of any golden parachute payments not previously approved. We cannot predict if investors will find our common stock less attractive because we may rely on these exemptions. If some investors find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price may be more volatile. We may take advantage of these reporting exemptions until we are no longer an “emerging growth company.”
In addition, Section 107 of the JOBS Act also provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an “emerging growth company” can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. However, we chose to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Section 107 of the JOBS Act provides that our decision to opt out of the extended transition period for complying with new or revised accounting standards is irrevocable.
 
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We do not expect to declare any dividends in the foreseeable future.
We do not anticipate declaring any dividends to holders of our common stock in the foreseeable future. Consequently, investors may need to rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize any future gains on their investment. Investors seeking dividends should not purchase our common stock.
We may be unable to meet our future capital requirements, which could limit our ability to grow.
We believe our existing cash and cash equivalents will be sufficient to meet our anticipated working capital and capital expenditure needs over at least the next 12 months. We may, however, need, or could elect to seek, additional funding at any time. To the extent that existing resources are insufficient to fund our business operations, our future activities for the expansion of our service and our product offerings, developing and sustaining our relationships and infrastructure for the distribution and delivery of digital media online, marketing, and supporting our office facilities, we may need to raise additional funds through equity or debt financing. Additional funds may not be available on terms favorable to us or our stockholders. Furthermore, if we issue equity securities, our stockholders may experience additional dilution or the new equity securities may have rights, preferences and privileges senior to those of our existing classes of stock. If we cannot raise funds on acceptable terms, we may not be able to develop or enhance our products, take advantage of future opportunities or respond to competitive pressures or unanticipated requirements.
Failure to maintain effective internal control over financial reporting could result in our failure to accurately report our financial results. Any inability to report and file our financial results accurately and timely could harm our business and adversely impact investor confidence in our company and, as a result, the value of our common stock.
We are required to evaluate our internal control over financial reporting in connection with Section 404 of the Sarbanes-Oxley Act, and our independent registered public accounting firm is required to attest to the effectiveness of our internal control over financial reporting. This assessment includes the disclosure of any material weaknesses in our internal control over financial reporting identified by our management, as well as our independent registered public accounting firm’s attestation report on our internal control over financial reporting. During the evaluation and testing process, if we identify one or more material weaknesses in our internal control over financial reporting, we will be unable to assert that our internal control over financial reporting is effective. If we are unable to assert that our internal control over financial reporting is effective, or if our independent registered public accounting firm is unable to express an opinion on the effectiveness of our internal control over financial reporting, we could lose investor confidence in the accuracy and completeness of our financial reports, which could have a material adverse effect on the price of our common stock.
Anti-takeover provisions contained in our amended and restated certificate of incorporation and amended and restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
Our amended and restated certificate of incorporation and bylaws, and Delaware law, contain provisions that could have the effect of rendering more difficult or discouraging an acquisition deemed undesirable by our board of directors. Our corporate governance documents include provisions:
 
 	•	 	authorizing blank check preferred stock, which could be issued with voting, liquidation, dividend, and other rights superior to our common stock;	
 
 	•	 	limiting the liability of, and providing indemnification to, our directors and officers;	
 
 	•	 	limiting the ability of our stockholders to call and bring business before special meetings and to take action by written consent in lieu of a meeting;	
 
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 	•	 	requiring advance notice of stockholder proposals for business to be conducted at meetings of our stockholders and for nominations of candidates for election to our board of directors;	
 
 	•	 	controlling the procedures for the conduct and scheduling of board of directors and stockholder meetings;	
 
 	•	 	providing our board of directors with the express power to postpone previously scheduled annual meetings and to cancel previously scheduled special meetings;	
 
 	•	 	establishing a classified board of directors so that not all members of our board are selected at one time;	
 
 	•	 	limiting the determination of the number of directors on our board of directors and the filling of vacancies or newly created seats on the board to our board of directors then in office; and	
 
 	•	 	providing that directors may be removed by stockholders only for cause.	
These provisions, alone or together, could delay hostile takeovers and changes in control of our company or changes in our management.
As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203 of the Delaware General Corporation Law, which prevents some stockholders holding more than 15% of our outstanding common stock from engaging in certain business combinations without approval of the holders of substantially all of our outstanding common stock. Any provision of our amended and restated certificate of incorporation or bylaws or Delaware law that has the effect of delaying or deterring a change in control could limit the opportunity for our stockholders to receive a premium for their shares of our common stock, and could also affect the price that some investors are willing to pay for our common stock.
We record substantial expenses related to our issuance of equity awards that may have a material adverse impact on our operating results for the foreseeable future.
We expect our stock-based compensation expenses will continue to be significant in future periods, which will have an adverse impact on our operating results. The model used by us requires the input of highly subjective assumptions, including the price volatility of the option’s underlying stock. If facts and circumstances change and we employ different assumptions for estimating stock-based compensation expense in future periods, or if we decide to use a different valuation model, the future period expenses may differ significantly from what we have recorded in the current period and could materially affect the fair value estimate of stock-based payments, our operating income, net income and net income per share.
Failure of our customers to pay the amounts owed to us, or to pay such amounts in a timely manner, may adversely affect our financial condition and operating results.
If any of our significant customers have insufficient liquidity, we could encounter significant delays or defaults in payments owed to us by such customers, and we may need to extend our payment terms or restructure the receivables owed to us, which could have a significant adverse effect on our financial condition, including impacting the timing of revenue recognition. Any deterioration in the financial condition of our customers will increase the risk of uncollectible receivables. Global economic uncertainty could also affect our customers’ ability to pay our receivables in a timely manner or at all or result in customers going into bankruptcy or reorganization proceedings, which could also affect our ability to collect our receivables.
 
Item 1B.	Unresolved Staff Comments	
Not applicable.
 
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Item 2.	Properties	
Our corporate headquarters are located in Boston, Massachusetts. We lease 82,184 square feet pursuant to a lease that terminates March 31, 2022. We have sales and marketing offices in New York, New York; London, England; Tokyo, Japan; Sydney, Australia; Seoul, South Korea; Singapore; and Dubai, United Arab Emirates. Our offices in Seattle, Washington, San Francisco, California and Tempe, Arizona are used for sales and marketing as well as research and development. We believe our facilities are adequate for our current needs.
The Company’s primary office lease has the option to renew the lease for two successive periods of five years each. In connection with the office lease, the Company entered into a letter of credit in the amount of $2.4 million.
 
Item 3.	Legal Proceedings	
On August 27, 2012, a complaint was filed by Blue Spike, LLC naming us in a patent infringement case (Blue Spike, LLC v. Audible Magic Corporation, et al., United States District Court for the Eastern District of Texas). The complaint alleges that we have infringed U.S. Patent No. 7,346,472 with a listed issue date of March 18, 2008, entitled “Method and Device for Monitoring and Analyzing Signals,” U.S. Patent No. 7,660,700 with a listed issue date of February 9, 2010, entitled “Method and Device for Monitoring and Analyzing Signals,” U.S. Patent No. 7,949,494 with a listed issue date of May 24, 2011, entitled “Method and Device for Monitoring and Analyzing Signals” and U.S. Patent No. 8,214,175 with a listed issue date of July 3, 2012, entitled “Method and Device for Monitoring and Analyzing Signals.” The complaint seeks an injunction enjoining infringement, damages and pre- and post-judgment costs and interest. We answered and filed counterclaims against Blue Spike on December 3, 2012. We amended our answer and counterclaims on July 15, 2013. This complaint is subject to indemnification by one of our vendors. We cannot yet determine whether it is probable that a loss will be incurred in connection with this complaint, nor can we reasonably estimate the potential loss, if any.
In addition, we are, from time to time, party to litigation arising in the ordinary course of our business. Management does not believe that the outcome of these claims will have a material adverse effect on our consolidated financial position, results of operations or cash flows based on the status of proceedings at this time.
 
Item 4.	Mine Safety Disclosures	
Not applicable.
 
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PART II
 
Item 5.	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	
Our common stock has been traded on the NASDAQ Global Market under the symbol “BCOV” since our initial public offering on February 17, 2012. Prior to this time, there was no public market for our common stock. The following table shows the high and low sale prices per share of our common stock as reported on the NASDAQ Global Market for the periods indicated:

 	  	High	 	  	Low	 	
2014	  	 	 	 	  	 	 	 	
First Quarter 2014	  	$	14.70	  	  	$	9.17	  	
Second Quarter 2014	  	$	10.80	  	  	$	7.78	  	
Third Quarter 2014	  	$	10.93	  	  	$	5.40	  	
Fourth Quarter 2014	  	$	8.16	  	  	$	5.06	  	
2015	  	 	 	 	  	 	 	 	
First Quarter 2015	  	$	8.46	  	  	$	6.83	  	
Second Quarter 2015	  	$	7.72	  	  	$	6.36	  	
Third Quarter 2015	  	$	7.01	  	  	$	4.80	  	
Fourth Quarter 2015	  	$	7.16	  	  	$	4.79	  	
On February 22, 2016, the last reported sale price for our common stock on the NASDAQ Global Market was $5.86 per share.
Dividend Policy
We have never paid or declared any cash dividends on our common stock. We currently intend to retain any cash flow to finance the growth and development of our business, and we do not expect to pay any cash dividends on our common stock in the foreseeable future. Payment of future dividends, if any, will be at the discretion of our board of directors and will depend on our financial condition, results of operations, capital requirements, restrictions contained in current or future financing instruments and other factors our board of directors deems relevant.
Stockholders
As of February 22, 2016, there were approximately 186 holders of record of our common stock (not including beneficial holders of stock held in street name).
Stock Performance Graph
The graph set forth below compares the cumulative total stockholder return on our common stock between February 17, 2012 (the date of our initial public offering) and December 31, 2015, with the cumulative total return of (a) the NASDAQ Computer & Data Processing Index and (b) the NASDAQ Composite Index, over the same period. This graph assumes the investment of $100 on February 17, 2012 in our common stock, the NASDAQ Computer & Data Processing Index and the NASDAQ Composite Index and assumes the reinvestment of dividends, if any. The graph assumes our closing sales price on February 17, 2012 of $14.30 per share as the initial value of our common stock and not the initial offering price to the public of $11.00 per share.
The comparisons shown in the graph below are based upon historical data. We caution that the stock price performance shown in the graph below is not necessarily indicative of, nor is it intended to forecast, the potential future performance of our common stock. Information used in the graph was obtained from the NASDAQ Stock
 
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Market LLC, a financial data provider and a source believed to be reliable. The NASDAQ Stock Market LLC is not responsible for any errors or omissions in such information.

 
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	2/17/2012	 	  	12/31/2012	 	  	12/31/2013	 	  	12/31/2014	 	  	12/31/2015	 	
Brightcove Inc.	  	 	100.0	  	  	 	63.2	  	  	 	98.9	  	  	 	54.4	  	  	 	43.4	  	
NASDAQ Composite Index	  	 	100.0	  	  	 	102.3	  	  	 	141.5	  	  	 	160.4	  	  	 	169.6	  	
NASDAQ Computer & Data Processing Index	  	 	100.0	  	  	 	97.4	  	  	 	128.5	  	  	 	154.0	  	  	 	163.6	  	
Sales of Unregistered Securities
Not applicable.
Use of Proceeds from Public Offering of Common Stock
On February 16, 2012, our registration statement on Form S-1 (File No. 333-176444) was declared effective for our initial public offering. On February 23, 2012, we closed our initial public offering of 5,750,000 shares of common stock, including 750,000 shares pursuant to the underwriters’ overallotment option, at an offering price of $11.00 per share. The managing underwriters of the offering were Morgan Stanley & Co. LLC, and Stifel, Nicolaus & Company, Incorporated. Following the sale of the shares in connection with the closing of our initial public offering, the offering terminated.
As a result of the offering, including the underwriters’ option to purchase additional shares, we received net proceeds of approximately $54.5 million, after deducting total expenses of approximately $8.7 million, consisting of underwriting discounts and commissions of $4.4 million and offering-related expenses reasonably estimated to be $4.3 million. None of such payments were direct or indirect payments to any of our directors or officers or their associates, to persons owning 10% or more of our common stock, or to any of our affiliates.
We have used $7.0 million of the net proceeds from our initial public offering to repay certain indebtedness. None of such payments were direct or indirect payments to any of our directors or officers or their associates, to
 
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persons owning 10% or more of our common stock, or to any of our affiliates. We also used approximately $27.4 million of the net proceeds from our initial public offering as consideration for the purchase of Zencoder in August 2012. On January 31, 2014, we acquired substantially all of the assets of Unicorn for total consideration of approximately $39.7 million, which was funded by approximately $9.1 million of the net proceeds from our initial public offering and 2,850,547 shares of our common stock.
There has been no material change in the planned use of proceeds from our initial public offering as described in our final prospectus filed with the SEC on February 17, 2012 pursuant to Rule 424(b) under the Securities Act.
Purchases of Equity Securities by the Issuer or Affiliated Purchasers
There were no repurchases of shares of common stock made during the year ended December 31, 2015.
 
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Item 6.	Selected Consolidated Financial Data	
The following selected consolidated financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, the consolidated financial statements and related notes, and other financial information included in this Annual Report on Form 10-K.
We derived the consolidated financial data for the years ended December 31, 2015, 2014 and 2013 and as of December 31, 2015 and 2014 from our audited consolidated financial statements, which are included elsewhere in this Annual Report on Form 10-K. We derived the consolidated financial data for the years ended December 31, 2012 and 2011 and as of December 31, 2013, 2012 and 2011 from our audited consolidated financial statements, which are not included in this Annual Report on Form 10-K. Historical results are not necessarily indicative of the results to be expected in future periods.

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014 (2)	 	 	2013	 	 	2012 (1)	 	 	2011	 	
 	  	(in thousands, except per share data)	 	
Consolidated statements of operations data:	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Revenue:	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Subscription and support revenue	  	$	131,010	  	 	$	120,324	  	 	$	103,116	  	 	$	84,257	  	 	$	60,169	  	
Professional services and other revenue	  	 	3,696	  	 	 	4,693	  	 	 	6,779	  	 	 	3,716	  	 	 	3,394	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total revenue	  	 	134,706	  	 	 	125,017	  	 	 	109,895	  	 	 	87,973	  	 	 	63,563	  	
Cost of revenue: (3) (4)	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Cost of subscription and support revenue	  	 	41,735	  	 	 	38,015	  	 	 	29,205	  	 	 	22,553	  	 	 	15,478	  	
Cost of professional services and other revenue	  	 	4,742	  	 	 	5,718	  	 	 	7,585	  	 	 	4,831	  	 	 	4,744	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total cost of revenue	  	 	46,477	  	 	 	43,733	  	 	 	36,790	  	 	 	27,384	  	 	 	20,222	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Gross profit	  	 	88,229	  	 	 	81,284	  	 	 	73,105	  	 	 	60,589	  	 	 	43,341	  	
Operating expenses: (3) (4)	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Research and development	  	 	29,302	  	 	 	28,252	  	 	 	21,052	  	 	 	18,725	  	 	 	15,267	  	
Sales and marketing	  	 	45,795	  	 	 	46,014	  	 	 	41,000	  	 	 	38,725	  	 	 	31,564	  	
General and administrative	  	 	19,862	  	 	 	19,136	  	 	 	18,478	  	 	 	16,734	  	 	 	12,640	  	
Merger-related	  	 	201	  	 	 	3,075	  	 	 	2,069	  	 	 	1,852	  	 	 	—  	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total operating expenses	  	 	95,160	  	 	 	96,477	  	 	 	82,599	  	 	 	76,036	  	 	 	59,471	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss from operations	  	 	(6,931	) 	 	 	(15,193	) 	 	 	(9,494	) 	 	 	(15,447	) 	 	 	(16,130	) 	
Other income (expense):	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income	  	 	6	  	 	 	11	  	 	 	58	  	 	 	106	  	 	 	23	  	
Interest expense	  	 	(96	) 	 	 	(96	) 	 	 	—  	  	 	 	(241	) 	 	 	(358	) 	
Other expense, net	  	 	(168	) 	 	 	(1,355	) 	 	 	(594	) 	 	 	(359	) 	 	 	(719	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total other expense, net	  	 	(258	) 	 	 	(1,440	) 	 	 	(536	) 	 	 	(494	) 	 	 	(1,054	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Loss before income taxes and non-controlling interest in consolidated subsidiary	  	 	(7,189	) 	 	 	(16,633	) 	 	 	(10,030	) 	 	 	(15,941	) 	 	 	(17,184	) 	
Provision for (benefit from) income taxes	  	 	391	  	 	 	260	  	 	 	212	  	 	 	(3,489	) 	 	 	90	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Consolidated net loss	  	 	(7,580	) 	 	 	(16,893	) 	 	 	(10,242	) 	 	 	(12,452	) 	 	 	(17,274	) 	
Net income attributable to non-controlling interest in consolidated subsidiary	  	 	—  	  	 	 	—  	  	 	 	(20	) 	 	 	(734	) 	 	 	(361	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Brightcove Inc.	  	 	(7,580	) 	 	 	(16,893	) 	 	 	(10,262	) 	 	 	(13,186	) 	 	 	(17,635	) 	
Accretion of dividends on redeemable convertible preferred stock	  	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(733	) 	 	 	(5,639	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to common stockholders	  	$	(7,580	) 	 	$	(16,893	) 	 	$	(10,262	) 	 	$	(13,919	) 	 	$	(23,274	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net loss per share attributable to common stockholders — basic and diluted	  	$	(0.23	) 	 	$	(0.53	) 	 	$	(0.36	) 	 	$	(0.57	) 	 	$	(4.75	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Weighted-average number of common shares used in computing net loss per share attributable to common stockholders — basic and diluted	  	 	32,598	  	 	 	31,949	  	 	 	28,351	  	 	 	24,626	  	 	 	4,900	  	
 
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(1)	The results of operations for Zencoder have been included in our consolidated financial statements since the date of acquisition on August 14, 2012.	
(2)	The results of operations for Unicorn have been included in our consolidated financial statements since the date of acquisition on January 31, 2014.	

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	  	2012	 	  	2011	 	
 	  	(in thousands)	 	  	 	 	
(3)    Stock-based compensation included in above line items:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Cost of subscription and support revenue	  	$	181	  	  	$	218	  	  	$	248	  	  	$	125	  	  	$	52	  	
Cost of professional services and other revenue	  	 	181	  	  	 	141	  	  	 	149	  	  	 	116	  	  	 	117	  	
Research and development	  	 	1,392	  	  	 	1,399	  	  	 	1,191	  	  	 	687	  	  	 	367	  	
Sales and marketing	  	 	2,155	  	  	 	2,193	  	  	 	2,225	  	  	 	1,606	  	  	 	1,008	  	
General and administrative	  	 	2,105	  	  	 	2,436	  	  	 	2,588	  	  	 	3,309	  	  	 	2,653	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total stock-based compensation	  	$	6,014	  	  	$	6,387	  	  	$	6,401	  	  	$	5,843	  	  	$	4,197	  	
(4)    Amortization of acquired intangible assets included in above line items:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Cost of subscription and support revenue	  	$	2,031	  	  	$	1,946	  	  	$	1,013	  	  	$	379	  	  	$	—  	  	
Research and development	  	 	126	  	  	 	140	  	  	 	39	  	  	 	15	  	  	 	—  	  	
Sales and marketing	  	 	955	  	  	 	1,114	  	  	 	667	  	  	 	250	  	  	 	—  	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total amortization of acquired intangible assets	  	$	3,112	  	  	$	3,200	  	  	$	1,719	  	  	$	664	  	  	$	—  	  	

 	  	As of December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	  	2012	 	  	2011	 	
 	  	(in thousands)	 	
Consolidated Balance Sheet Data:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Cash, cash equivalents and investments	  	$	27,637	  	  	$	22,916	  	  	$	36,108	  	  	$	33,041	  	  	$	17,227	  	
Accounts receivable, net	  	 	21,213	  	  	 	21,463	  	  	 	21,560	  	  	 	18,596	  	  	 	14,693	  	
Property and equipment, net	  	 	8,689	  	  	 	10,372	  	  	 	8,795	  	  	 	8,400	  	  	 	6,079	  	
Working capital	  	 	6,592	  	  	 	4,582	  	  	 	20,634	  	  	 	20,656	  	  	 	10,204	  	
Total assets	  	 	127,668	  	  	 	127,584	  	  	 	103,126	  	  	 	96,993	  	  	 	47,338	  	
Current and long-term debt	  	 	—  	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	  	 	7,000	  	
Current and long-term deferred revenue	  	 	29,931	  	  	 	29,704	  	  	 	23,818	  	  	 	19,216	  	  	 	13,772	  	
Redeemable convertible preferred stock warrants	  	 	—  	  	  	 	—  	  	  	 	—  	  	  	 	—  	  	  	 	424	  	
Total stockholders’ equity (deficit)	  	 	78,135	  	  	 	80,763	  	  	 	60,380	  	  	 	64,492	  	  	 	(105,085	) 	
 
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Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial statements and related notes appearing elsewhere in this Annual Report on Form 10-K. The following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below and elsewhere in this Annual Report on Form 10-K, particularly in “Risk Factors.”
Overview
We are a leading global provider of cloud-based services for video. We were incorporated in Delaware in August 2004 and our headquarters are in Boston, Massachusetts. Our suite of products and services reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices.
Brightcove Video Cloud, or Video Cloud, our flagship product released in 2006, is the world’s leading online video platform. Video Cloud enables our customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner. Brightcove Zencoder, or Zencoder, is a cloud-based video encoding service. Brightcove Once, or Once, is an innovative, cloud-based ad insertion and video stitching service that addresses the limitations of traditional online video ad insertion technology. Brightcove Gallery, or Gallery, is a cloud-based service that enables customers to create and publish video portals. Brightcove Perform, or Perform, is a cloud-based service for creating and managing video player experiences. Brightcove Video Marketing Suite, or Video Marketing Suite, is a comprehensive suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion. Brightcove Lift, or Lift, released in October 2015, is a solution designed to defeat ad blockers, optimize ad delivery and deliver a premium TV-like viewing experience across connected platforms.
Our philosophy for the next few years will continue to be to invest in our product strategy and development, sales, and go-to-market to support our long-term revenue growth. We believe these investments will help us address some of the challenges facing our business such as demand for our products by customers and potential customers, rapid technological change in our industry, increased competition and resulting price sensitivity. These investments include support for the expansion of our infrastructure within our hosting facilities, the hiring of additional technical and sales personnel, the innovation of new features for existing products and the development of new products. We believe this strategy will help us retain our existing customers, increase our average annual subscription revenue per premium customer and lead to the acquisition of new customers. Additionally, we believe customer growth will enable us to achieve economies of scale which will reduce our cost of goods sold, research and development and general and administrative expenses as a percentage of total revenue.
As of December 31, 2014, we had 410 employees and 5,770 customers, of which 3,907 used our volume offerings and 1,863 used our premium offerings. As of December 31, 2015, we had 413 employees and 5,047 customers, of which 3,184 used our volume offerings and 1,863 used our premium offerings.
We generate revenue by offering our products to customers on a subscription-based, software as a service, or SaaS, model. Our revenue grew from $125.0 million in the year ended December 31, 2014 to $134.7 million in the year ended December 31, 2015, primarily as a result of continued adoption of Video Cloud across our customer base. Our consolidated net loss was $7.6 million and $16.9 million for the years ended December 31, 2015 and 2014, respectively. Included in consolidated net loss for the year ended December 31, 2014 was stock-based compensation expense and amortization of acquired intangible assets of $6.4 million and $3.2 million, respectively. Included in consolidated net loss for the year ended December 31, 2015 was stock-based compensation expense and amortization of acquired intangible assets of $6.0 million and $3.1 million, respectively.
 
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For the years ended December 31, 2015 and 2014, our revenue derived from customers located outside North America was 36% and 40%, respectively. We expect the percentage of total net revenue derived from outside North America to increase in future periods as we continue to expand our international operations.
Acquisitions
On August 14, 2012, we acquired Zencoder, a cloud-based media processing service and HTML5 video player technology provider, for total consideration of approximately $27.4 million. This transaction was accounted for under the purchase method of accounting. Accordingly, the results of operations of Zencoder have been included in our consolidated financial statements since the date of acquisition. All of the assets acquired and liabilities assumed in the transaction have been recognized at their acquisition date fair values, which were finalized at December 31, 2012. The acquisition did not result in the addition of any reportable segments.
On January 8, 2013, we acquired the remaining 37% interest of our majority-owned subsidiary, Brightcove Kabushiki Kaisha, or Brightcove KK, a Japanese joint venture which was formed on July 18, 2008. The purchase price of the remaining equity interest was approximately $1.1 million and was funded by cash on hand. Given that we own 100% of Brightcove KK, we will continue to consolidate Brightcove KK for financial reporting purposes, however, commencing on January 8, 2013, we no longer record a non-controlling interest in the consolidated statements of operations.
On January 31, 2014, we acquired substantially all of the assets of Unicorn Media, Inc. and certain of its subsidiaries, or Unicorn, a provider of cloud video ad insertion technology, for total consideration of approximately $39.7 million, which was funded by cash on hand of $9.1 million and 2,850,547 shares of our common stock. The results of operations of Unicorn have been consolidated with our results of operations beginning on January 31, 2014, the closing date of the transaction.
Key Metrics
We regularly review a number of metrics, including the following key metrics, to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections and make strategic decisions.
 
 	•	 	Number of Customers. We define our number of customers at the end of a particular quarter as the number of customers generating subscription revenue at the end of the quarter. We believe the number of customers is a key indicator of our market penetration, the productivity of our sales organization and the value that our products bring to our customers. We classify our customers by including them in either premium or volume offerings. Our premium offerings include our premium Video Cloud customers (Enterprise and Pro editions), our Once customers, our Zencoder customers, our Gallery customers, our Perform customers, our Video Marketing Suite customers and our Lift customers. Our volume offerings include our Video Cloud Express customers and our Zencoder customers on month-to-month and pay-as-you-go contracts.	
As of December 31, 2015, we had 5,047 customers, of which 3,184 used our volume offerings and 1,863 used our premium offerings. As of December 31, 2014, we had 5,770 customers, of which 3,907 used our volume offerings and 1,863 used our premium offerings. During 2013, we shifted our go-to-market focus and growth strategy to growing our premium customer base, as we believe our premium customers represent a greater opportunity for our solutions. Volume customers decreased during 2015 primarily due to our discontinuation of the promotional Video Cloud Express offering. As a result, we experienced attrition of this base level offering without a corresponding addition of customers. We expect customers using our volume offerings to continue to decrease in 2016 as we continue to focus on the market for our premium solutions and adjust Video Cloud Express price levels.
 
 	•	 	Recurring Dollar Retention Rate. We assess our ability to retain customers using a metric we refer to as our recurring dollar retention rate. We calculate the recurring dollar retention rate by dividing the	
 
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 	retained recurring value of subscription revenue for a period by the previous recurring value of subscription revenue for the same period. We define retained recurring value of subscription revenue as the committed subscription fees for all contracts that renew in a given period, including any increase or decrease in contract value. We define previous recurring value of subscription revenue as the recurring value from committed subscription fees for all contracts that expire in that same period. We typically calculate our recurring dollar retention rate on a monthly basis. Recurring dollar retention rate provides visibility into our ongoing revenue. During the years ended December 31, 2015 and 2014, the recurring dollar retention rate was 95% and 93%, respectively.	
 
 	•	 	Average annual subscription revenue per premium customer. We define average annual subscription revenue per premium customer as the total subscription revenue from premium customers for an annual period, excluding professional services revenue, divided by the average number of premium customers for that period. We believe that this metric is important in understanding subscription revenue for our premium offerings in addition to the relative size of premium customer arrangements.	
The following table includes our key metrics for the periods presented:

 	  	Twelve Months Ended
December 31,	 	
 	  	    2015    	 	 	    2014    	 	
Customers (at period end)	  	 	 	 	 	 	 	 	
Volume	  	 	3,184	  	 	 	3,907	  	
Premium	  	 	1,863	  	 	 	1,863	  	
 	  	 	 	 	 	 	 	 	
Total customers (at period end)	  	 	5,047	  	 	 	5,770	  	
 	  	 	 	 	 	 	 	 	
Recurring dollar retention rate	  	 	95	% 	 	 	93	% 	
Average annual subscription revenue per premium customer (in thousands)	  	$	65.8	  	 	$	60.2	  	
Components of Consolidated Statements of Operations
Revenue
Subscription and Support Revenue — We generate subscription and support revenue from the sale of our products.
Video Cloud is offered in two product lines. The first product line is comprised of our premium product editions, Pro and Enterprise. All Pro and Enterprise editions include functionality to publish and distribute video to Internet-connected devices. The Enterprise edition provides additional features and functionality such as a multi-account environment with consolidated billing, IP address filtering, the ability to produce live events with DVR functionality and advanced upload acceleration of content. Customer arrangements are typically one year contracts, which include a subscription to Video Cloud, basic support and a pre-determined amount of video streams, bandwidth, and managed content. We also offer gold support or platinum support to our premium customers for an additional fee, which includes extended phone support. The pricing for our premium editions is based on the number of users, accounts and usage, which is comprised of video streams, bandwidth and managed content. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements. The second product line is comprised of our volume product edition, which we refer to as our Express edition. Our Express edition targets small and medium-sized businesses, or SMBs. The Express edition provides customers with the same basic functionality that is offered in our premium product editions but has been designed for customers who have lower usage requirements and do not typically seek advanced features and functionality. We are discontinuing the lower level pricing options for the Express edition and expect the total number of customers using the Express edition to continue to decrease. Customers who purchase the Express edition generally enter into month-to-month agreements. Express customers are generally billed on a monthly basis and pay via a credit card.
 
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Zencoder is offered to customers on a subscription basis, with either committed contracts or pay-as-you-go contracts. The pricing is based on usage, which is comprised of minutes of video processed. The committed contracts include a fixed number of minutes of video processed. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements. Customers of Zencoder on annual contracts are considered premium customers. Customers on month-to-month contracts, pay-as-you-go contracts, or contracts for a period of less than one year, are considered volume customers.
Once is offered to customers on a subscription basis, with varying levels of functionality, usage entitlements and support based on the size and complexity of a customer’s needs.
Gallery is offered to customers of our premium Video Cloud editions on a subscription basis. A customer’s usage of Gallery counts against the pre-determined amount of video streams, bandwidth and managed content included with their Video Cloud Pro or Enterprise contract. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements. We also offer gold support or platinum support to our Gallery customers for an additional fee, which includes extended phone support.
Perform is offered to customers on a subscription basis. Customer arrangements are typically one year contracts, which include a subscription to Perform, basic support and a pre-determined amount of video streams. We also offer gold support or platinum support to our Perform customers for an additional fee, which includes extended phone support. The pricing for Perform is based on the number of users, accounts and usage, which is comprised of video streams. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements.
Video Marketing Suite is offered to customers on a subscription basis. Customer arrangements are typically one year contracts, which include a subscription to Video Cloud, the Video Cloud Live Module, Gallery, basic support and a pre-determined amount of video streams or plays, bandwidth and managed content. We also offer gold support or platinum support to our Video Marketing Suite customers for an additional fee, which includes extended phone support. The pricing for Video Marketing Suite is based on the number of users, accounts and usage, which is comprised of video streams or plays, bandwidth and managed content. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements.
Lift is offered to customers on a subscription basis. Customer arrangements are typically one year contracts, which include a subscription to Lift, basic support and a pre-determined amount of video streams. We also offer gold support or platinum support to our Lift customers for an additional fee, which includes extended phone support. The pricing for Lift is based on the number of users, accounts and usage, which is comprised of video streams. Should a customer’s usage exceed the contractual entitlements, the contract will provide the rate at which the customer must pay for actual usage above the contractual entitlements.
All Once, Gallery, Perform, Video Marketing Suite and Lift customers are considered premium customers.
Professional Services and Other Revenue — Professional services and other revenue consists of services such as implementation, software customizations and project management for customers who subscribe to our premium editions. These arrangements are priced either on a fixed fee basis with a portion due upon contract signing and the remainder due when the related services have been completed, or on a time and materials basis.
Our backlog consists of the total future value of our committed customer contracts, whether billed or unbilled. As of December 31, 2015, we had backlog of approximately $76 million compared to backlog of approximately $68 million as of December 31, 2014. Of the approximately $76 million in backlog as of December 31, 2015, between $69 million and $71 million is expected to be recognized as revenue during the
 
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year ended December 31, 2016. Because revenue for any period is a function of revenue recognized from backlog at the beginning of the period as well as from contract renewals and new customer contracts executed during the period, backlog at the beginning of any period is not necessarily indicative of future performance. Our presentation of backlog may differ from that of other companies in our industry.
Cost of Revenue
Cost of subscription, support and professional services revenue primarily consists of costs related to supporting and hosting our product offerings and delivering our professional services. These costs include salaries, benefits, incentive compensation and stock-based compensation expense related to the management of our data centers, our customer support team and our professional services staff. In addition to these expenses, we incur third-party service provider costs such as data center and content delivery network, or CDN, expenses, allocated overhead, depreciation expense and amortization of capitalized internal-use software development costs and acquired intangible assets. We allocate overhead costs such as rent, utilities and supplies to all departments based on relative headcount. As such, general overhead expenses are reflected in cost of revenue in addition to each operating expense category.
The costs associated with providing professional services are significantly higher as a percentage of related revenue than the costs associated with delivering our subscription and support services due to the labor costs of providing professional services. As such, the implementation and professional services costs relating to an arrangement with a new customer are more significant than the costs to renew a customer’s subscription and support arrangement.
Cost of revenue increased in absolute dollars from 2014 to 2015. In future periods we expect our cost of revenue will increase in absolute dollars as our revenue increases. We also expect that cost of revenue as a percentage of revenue will decrease over time as we are able to achieve economies of scale in our business. However, cost of revenue as a percentage of revenue could fluctuate from period to period depending on the growth of our professional services business and any associated costs relating to the delivery of subscription services and the timing of significant expenditures. To the extent that our customer base grows, we intend to continue to invest additional resources in expanding the delivery capability of our products and other services. The timing of these additional expenses could affect our cost of revenue, both in terms of absolute dollars and as a percentage of revenue, in any particular quarterly or annual period.
Operating Expenses
We classify our operating expenses as follows:
Research and Development. Research and development expenses consist primarily of personnel and related expenses for our research and development staff, including salaries, benefits, incentive compensation and stock-based compensation, in addition to the costs associated with contractors and allocated overhead. We have focused our research and development efforts on expanding the functionality and scalability of our products and enhancing their ease of use, as well as creating new product offerings. We expect research and development expenses to increase in absolute dollars as we intend to continue to periodically release new features and functionality, expand our product offerings, continue the localization of our products in various languages, upgrade and extend our service offerings, and develop new technologies. Over the long term, we believe that research and development expenses as a percentage of revenue will decrease, but will vary depending upon the mix of revenue from new and existing products, features and functionality, as well as changes in the technology that our products must support, such as new operating systems or new Internet-connected devices.
Sales and Marketing. Sales and marketing expenses consist primarily of personnel and related expenses for our sales and marketing staff, including salaries, benefits, incentive compensation, commissions, stock-based compensation and travel costs, amortization of acquired intangible assets, in addition to costs associated with
 
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marketing and promotional events, corporate communications, advertising, other brand building and product marketing expenses and allocated overhead. Our sales and marketing expenses have increased in absolute dollars in each of the last three years. We intend to continue to invest in sales and marketing and increase the number of sales representatives to add new customers and expand the sale of our product offerings within our existing customer base, build brand awareness and sponsor additional marketing events. Accordingly, in future periods we expect sales and marketing expense to increase in absolute dollars and continue to be our most significant operating expense. Over the long term, we believe that sales and marketing expense as a percentage of revenue will decrease, but will vary depending upon the mix of revenue from new and existing customers and from small, medium-sized and enterprise customers, as well as changes in the productivity of our sales and marketing programs.
General and Administrative. General and administrative expenses consist primarily of personnel and related expenses for executive, legal, finance, information technology and human resources functions, including salaries, benefits, incentive compensation and stock-based compensation, in addition to the costs associated with professional fees, insurance premiums, other corporate expenses and allocated overhead. In future periods we expect general and administrative expenses to increase in absolute dollars as we continue to incur additional personnel and professional services costs in order to support the growth of our business. Over the long term, we believe that general and administrative expenses as a percentage of revenue will decrease.
Merger-related. Merger-related costs consisted of transaction expenses incurred as part of the Unicorn acquisition as well as costs associated with the retention of key employees of Unicorn and Zencoder. Approximately $1.5 million is required to be paid to retain certain key employees from the Unicorn acquisition, of which $500,000 remains to be paid as of December 31, 2015. The period in which these services are to be performed varies by employee. Additionally, approximately $2.5 million was required to be paid to retain certain key employees from the Zencoder acquisition over a two-year period from the date of acquisition of Zencoder as services were performed. Given that the retention amount is related to a future service requirement, the related expense is being recorded as merger-related compensation expense in the consolidated statement of operations over the expected service period.
Other Expense
Other expense consists primarily of interest income earned on our cash, cash equivalents and investments, foreign exchange gains and losses, interest expense payable on our debt, loss on disposal of equipment and changes in the fair value of the warrants issued in connection with a line of credit.
Non-Controlling Interest
On January 8, 2013, we acquired the remaining 37% interest in Brightcove KK for a purchase price of approximately $1.1 million. As a result of the transaction, we now own 100% of Brightcove KK and will continue to consolidate Brightcove KK for financial reporting purposes, however, commencing on January 8, 2013, we will no longer record a non-controlling interest in the consolidated statements of operations.
Income Taxes
As part of the process of preparing our consolidated financial statements, we are required to estimate our taxes in each of the jurisdictions in which we operate. We account for income taxes in accordance with the asset and liability method. Under this method, deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates. In addition, this method requires a valuation allowance against net deferred tax assets if, based upon the available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. We have provided a valuation allowance against our existing net deferred tax assets at December 31, 2015, with the exception of the deferred tax assets related to Brightcove KK.
 
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Stock-Based Compensation Expense
Our cost of revenue, research and development, sales and marketing, and general and administrative expenses include stock-based compensation expense. Stock-based compensation expense represents the fair value of outstanding stock options and restricted stock awards, which is recognized as expense over the respective stock option and restricted stock award service periods. For the years ended December 31, 2015, 2014, and 2013, we recorded $6.0 million, $6.4 million, and $6.4 million, respectively, of stock-based compensation expense. We expect stock-based compensation expense to increase in absolute dollars in future periods.
Foreign Currency Translation
With regard to our international operations, we frequently enter into transactions in currencies other than the U.S. dollar. As a result, our revenue, expenses and cash flows are subject to fluctuations due to changes in foreign currency exchange rates, particularly changes in the euro, British pound, Australian dollar, and Japanese yen. For the year ended December 31, 2015, 2014, and 2013, 40%, 44%, and 45%, respectively, of our revenue was generated in locations outside the United States. During the same periods, 27%, 31%, and 31%, respectively, of our revenue was in currencies other than the U.S. dollar, as were some of the associated expenses. In periods when the U.S. dollar declines in value as compared to the foreign currencies in which we conduct business, our foreign currency-based revenue and expenses generally increase in value when translated into U.S. dollars. We expect our foreign currency-based revenue to increase in absolute dollars and as a percentage of total revenue.
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting periods. We base our estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Our actual results may differ from these estimates under different assumptions or conditions.
We believe that the following significant accounting policies, which are more fully described in the notes to our consolidated financial statements included elsewhere in this Annual Report on Form 10-K, involve a greater degree of judgment and complexity. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial condition and results of operations.
Revenue Recognition
We primarily derive revenue from the sale of our online video platform, which enables our customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner. Revenue is derived from three primary sources: (1) the subscription to our technology and related support; (2) hosting, bandwidth and encoding services; and (3) professional services, which include customization services.
We recognize revenue when all of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the service has been provided to the customer; (3) the collection of fees is probable; and (4) the amount of fees to be paid by the customer is fixed or determinable.
Our subscription arrangements provide customers the right to access our hosted software applications. Customers do not have the right to take possession of our software during the hosting arrangement. Accordingly, we recognize revenue in accordance with Accounting Standards Codification (ASC) 605,  Revenue Recognition .
 
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Contracts for premium customers generally have a term of one year and are non-cancellable. These contracts generally provide the customer with an annual level of usage, and provide the rate at which the customer must pay for actual usage above the annual allowable usage. For these services, we recognize the annual fee ratably as revenue each month. Should a customer’s usage of our services exceed the annual allowable level, revenue is recognized for such excess in the period of the usage. Contracts for volume customers are generally month-to-month arrangements, have a maximum monthly level of usage and provide the rate at which the customer must pay for actual usage above the monthly allowable usage. The monthly volume subscription and support and usage fees are recognized as revenue during the period in which the related cash is collected.
Revenue recognition commences upon the later of when the application is placed in a production environment, or when all revenue recognition criteria have been met.
Professional services and other revenue sold on a stand-alone basis are recognized as the services are performed, subject to any refund or other obligation.
Deferred revenue includes amounts billed to customers for which revenue has not been recognized, and primarily consists of the unearned portion of annual software subscription and support fees, and deferred professional service fees.
Revenue is presented net of any taxes collected from customers.
Multiple-Element Arrangements
We periodically enter into multiple-element service arrangements that include platform subscription fees, support fees, and, in certain cases, other professional services.
We assess arrangements with multiple deliverables under Accounting Standards Update (ASU) No. 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements — a Consensus of the FASB Emerging Issues Task Force . Arrangement consideration is allocated to deliverables based on their relative selling price.
In order to treat deliverables in a multiple-element arrangement as separate units of accounting, the deliverables must have stand-alone value upon delivery. If the deliverables have stand-alone value upon delivery, we account for each deliverable separately. Subscription services have stand-alone value as such services are often sold separately. In determining whether professional services have stand-alone value, we consider the following factors for each professional services agreement: availability of the services from other vendors, the nature of the professional services, the timing of when the professional services contract was signed in comparison to the subscription service start date, and the contractual dependence of the subscription service on the customer’s satisfaction with the professional services work. To date, we have concluded that all of the professional services included in multiple-element arrangements executed have stand-alone value.
When multiple deliverables included in an arrangement are separated into different units of accounting, the arrangement consideration is allocated to the identified separate units based on a relative selling price hierarchy. We determine the relative selling price for a deliverable based on its vendor-specific objective evidence of fair value (VSOE), if available, or its best estimate of selling price (BESP), if VSOE is not available. We have determined that third-party evidence of selling price is not a practical alternative due to differences in our service offerings compared to other parties and the availability of relevant third party pricing information. The amount of revenue allocated to delivered items is limited by contingent revenue, if any.
We have not established VSOE for our offerings due to the lack of pricing consistency, the introduction of new services and other factors. Accordingly, we use our BESP to determine the relative selling price. We determine BESP by considering our overall pricing objectives and market conditions. Significant pricing
 
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practices taken into consideration include our discounting practices, the size and volume of our transactions, the geographic area where services are sold, price lists, our go-to-market strategy, historical contractually stated prices and prior relationships and future subscription service sales with certain classes of customers.
The determination of BESP is made through consultation with and approval by our management, taking into consideration the go-to-market strategy. As our go-to-market strategies evolve, we may modify our pricing practices in the future, which could result in changes in selling prices, including both VSOE and BESP. We analyze the selling prices used in our allocation of arrangement consideration, at a minimum, on an annual basis. Selling prices are analyzed on a more frequent basis if a significant change in our business necessitates a more timely analysis or if we experience significant variances in our selling prices.
Allowance for Doubtful Accounts
We offset gross trade accounts receivable with an allowance for doubtful accounts. The allowance for doubtful accounts is our best estimate of the amount of probable credit losses in our existing accounts receivable and is based upon historical loss patterns, the number of days that billings are past due and an evaluation of the potential risk of loss associated with specific accounts. Provisions for allowances for doubtful accounts are recorded in general and administrative expense. If, upon signing a customer arrangement, the related account receivable is not considered collectable, we will defer the associated revenue until we collect the cash. To date, we have not incurred any significant write-offs of accounts receivable and have not been required to revise any of our assumptions or estimates used in determining our allowance for doubtful accounts. As of December 31, 2015, our allowance for doubtful accounts was $332,000.
Software Development Costs
Costs incurred to develop software applications used in our on-demand application services consist of (a) certain external direct costs of materials and services incurred in developing or obtaining internal-use computer software and (b) payroll and payroll-related costs for employees who are directly associated with, and who devote time to, the project. These costs generally consist of internal labor during configuration, coding and testing activities. Research and development costs incurred during the preliminary project stage or costs incurred for data conversion activities, training, maintenance and general and administrative or overhead costs are expensed as incurred. Capitalization begins when the preliminary project stage is complete, management with the relevant authority authorizes and commits to the funding of the software project, it is probable the project will be completed, and the software will be used to perform the functions intended and certain functional and quality standards have been met. Qualified costs incurred during the operating stage of our software applications relating to upgrades and enhancements are capitalized to the extent it is probable that they will result in added functionality, while costs that cannot be separated between maintenance of, and minor upgrades and enhancements to, internal-use software are expensed as incurred. These capitalized costs are amortized on a straight-line basis over the expected useful life of the software, which is three years. We capitalized $1.5 million in 2015, $474,000 in 2014 and $1.1 million in 2013, respectively, of internal-use software development costs. Amortization of software development costs was $469,000 in 2015, $397,000 in 2014 and $312,000 in 2013, respectively.
Income Taxes
We are subject to income taxes in both the United States and international jurisdictions, and we use estimates in determining our provision for income taxes. We account for income taxes under the asset and liability method for accounting and reporting for income taxes. Deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax basis of assets and liabilities using statutory rates. This process requires us to project our current tax liability and estimate our deferred tax assets and liabilities, including net operating losses and tax credit carryforwards. In assessing the need for a valuation allowance, we considered our recent operating results, future taxable income projections and feasible
 
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tax planning strategies. We have provided a valuation allowance against our net deferred tax assets at December 31, 2015 with the exception of the deferred tax assets related to Brightcove KK. Due to the evolving nature and complexity of tax regulations combined with the number of jurisdictions in which we operate, it is possible that our estimates of our tax liability could change in the future, which may result in additional tax liabilities and adversely affect our results of operations, financial condition and cash flows.
As of December 31, 2015 and 2014, we had no material unrecognized tax benefits.
Business Combinations
We record tangible and intangible assets acquired and liabilities assumed in business combinations under the purchase method of accounting. Amounts paid for each acquisition are allocated to the assets acquired and liabilities assumed based on their fair values at the date of acquisition. We then allocate the purchase price in excess of net tangible assets acquired to identifiable intangible assets based on detailed valuations that use information and assumptions provided by management. We allocate any excess purchase price over the fair value of the net tangible and intangible assets acquired and liabilities assumed to goodwill. If the fair value of the assets acquired exceeds our purchase price, the excess is recognized as a gain.
Significant management judgments and assumptions are required in determining the fair value of acquired assets and liabilities, particularly acquired intangible assets. The valuation of purchased intangible assets is based upon estimates of the future performance and cash flows from the acquired business. Each asset is measured at fair value from the perspective of a market participant.
If different assumptions are used, it could materially impact the purchase price allocation and adversely affect our results of operations, financial condition and cash flows.
Goodwill and Acquired Intangible Assets
We record goodwill when consideration paid in a purchase acquisition exceeds the fair value of the net assets acquired. Goodwill is not amortized, but rather is tested for impairment annually or more frequently if facts and circumstances warrant a review. Conditions that could trigger a more frequent impairment assessment include, but are not limited to, a significant adverse change in certain agreements, significant underperformance relative to historical or projected future operating results, an economic downturn in customers’ industries, increased competition, a significant reduction in our stock price for a sustained period or a reduction of our market capitalization relative to net book value. We evaluate impairment by comparing the estimated fair value of each reporting unit to its carrying value. We estimate fair value primarily utilizing the market approach, which calculates fair value based on the market values of comparable companies or comparable transactions. Actual results may differ materially from these estimates. The estimates we make in determining the fair value of our reporting unit involve the application of judgment, which could affect the timing and size of any future impairment charges. Impairment of our goodwill could significantly affect our operating results and financial position.
Intangible assets are recorded at their estimated fair value at the date of acquisition. We amortize our intangible assets over their estimated useful lives based on the pattern of consumption of the economic benefit or, if that pattern cannot be readily determined, on a straight-line basis. Amortization is recorded over the estimated useful lives ranging from two to fourteen years.
We review our intangible assets subject to amortization to determine if any adverse conditions exist or a change in circumstances has occurred that would indicate impairment or a change in the remaining useful life. If the carrying value of an asset exceeds its undiscounted cash flows, we will write down the carrying value of the intangible asset to its fair value in the period identified. In assessing recoverability, we must make assumptions regarding estimated future cash flows and discount rates. If these estimates or related assumptions change in the
 
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future, we may be required to record impairment charges. We generally calculate fair value as the present value of estimated future cash flows to be generated by the asset using a risk adjusted discount rate. If the estimate of an intangible asset’s remaining useful life is changed, we will amortize the remaining carrying value of the intangible asset prospectively over the revised remaining useful life.
We adopted ASU No. 2011-08, Intangibles — Goodwill and Other (Topic 350) Testing Goodwill for Impairment. Under ASU 2011-08, we have the option to assess qualitative factors to determine whether the existence of events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting unit is less than its carrying amount to determine whether further impairment testing is necessary. Based on the assessment of these qualitative factors, we determined that no impairment indicators were noted, allowing us to forego the quantitative analysis.
Stock-based Compensation
We value our shares of common stock in connection with the issuance of stock-based equity awards using the closing price of our shares of common stock on the NASDAQ Global Market on the date of the grant. Accounting guidance requires employee stock-based payments to be accounted for under the fair value method. Under this method, we are required to record compensation cost based on the estimated fair value for stock-based awards granted over the requisite service periods for the individual awards, which generally equals the vesting periods. We use the straight-line amortization method for recognizing stock-based compensation expense associated with equity awards to employees.
We estimate the fair value of employee stock options on the date of grant using the Black-Scholes option-pricing model, which requires the use of highly subjective estimates and assumptions. For restricted stock awards issued we estimate the fair value of each grant based on the stock price of our common stock on the date of grant. Prior to 2015, as there was no public market for its common stock prior to February 17, 2012, the effective date of the Company’s IPO, and as the trading history of our common stock was limited through December 31, 2015, we determined the volatility for options granted based on an analysis of reported data for a peer group of companies that issued options with substantially similar terms. The expected volatility of options granted had been determined using a weighted average of the historical volatility measures of this peer group of companies. Beginning in 2015, as there was at least three years of trading history of our common stock, the expected volatility of options granted has been determined using a weighted average of the historical volatility measures of this peer group of companies as well as the historical volatility of our own common stock. The expected life assumption is based on the “simplified method” for estimating expected term as we do not have sufficient stock option exercise experience to support a reasonable estimate of the expected term. The risk-free interest rate is based on a treasury instrument whose term is consistent with the expected life of the stock options. We use an expected dividend rate of zero as we currently have no history or expectation of paying dividends on our common stock. In addition, we have estimated expected forfeitures of stock options based on our historical forfeiture rate and used these rates in developing a future forfeiture rate. If our actual forfeiture rate varies from our historical rates and estimates, additional adjustments to compensation expense may be required in future periods.
The relevant data used to determine the value of the stock option grants is as follows:

 	  	Year Ended December 31,	 	
 	  	  2015  	 	 	  2014  	 	 	  2013  	 	
Risk-free interest rate	  	 	1.96	% 	 	 	2.16	% 	 	 	1.80	% 	
Expected volatility	  	 	46	% 	 	 	52	% 	 	 	54	% 	
Expected life (in years)	  	 	6.2	  	 	 	6.2	  	 	 	6.2	  	
Expected dividend yield	  	 	—  	  	 	 	—  	  	 	 	—  	  	
 
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Results of Operations
The following tables set forth our results of operations for the periods presented. The period-to-period comparison of financial results is not necessarily indicative of future results.

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
 	  	(in thousands)	 	
Consolidated statements of operations data:	  	 	 	 	 	 	 	 	 	 	 	 	
Revenue:	  	 	 	 	 	 	 	 	 	 	 	 	
Subscription and support revenue	  	$	131,010	  	 	$	120,324	  	 	$	103,116	  	
Professional services and other revenue	  	 	3,696	  	 	 	4,693	  	 	 	6,779	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total revenue	  	 	134,706	  	 	 	125,017	  	 	 	109,895	  	
Cost of revenue:	  	 	 	 	 	 	 	 	 	 	 	 	
Cost of subscription and support revenue	  	 	41,735	  	 	 	38,015	  	 	 	29,205	  	
Cost of professional services and other revenue	  	 	4,742	  	 	 	5,718	  	 	 	7,585	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total cost of revenue	  	 	46,477	  	 	 	43,733	  	 	 	36,790	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Gross profit	  	 	88,229	  	 	 	81,284	  	 	 	73,105	  	
Operating expenses:	  	 	 	 	 	 	 	 	 	 	 	 	
Research and development	  	 	29,302	  	 	 	28,252	  	 	 	21,052	  	
Sales and marketing	  	 	45,795	  	 	 	46,014	  	 	 	41,000	  	
General and administrative	  	 	19,862	  	 	 	19,136	  	 	 	18,478	  	
Merger-related	  	 	201	  	 	 	3,075	  	 	 	2,069	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total operating expenses	  	 	95,160	  	 	 	96,477	  	 	 	82,599	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Loss from operations	  	 	(6,931	) 	 	 	(15,193	) 	 	 	(9,494	) 	
Other expense:	  	 	 	 	 	 	 	 	 	 	 	 	
Interest income	  	 	6	  	 	 	11	  	 	 	58	  	
Interest expense	  	 	(96	) 	 	 	(96	) 	 	 	—  	  	
Other expense, net	  	 	(168	) 	 	 	(1,355	) 	 	 	(594	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total other expense, net	  	 	(258	) 	 	 	(1,440	) 	 	 	(536	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Loss before income taxes and non-controlling interest in consolidated subsidiary	  	 	(7,189	) 	 	 	(16,633	) 	 	 	(10,030	) 	
Provision for income taxes	  	 	391	  	 	 	260	  	 	 	212	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Consolidated net loss	  	 	(7,580	) 	 	 	(16,893	) 	 	 	(10,242	) 	
Net income attributable to non-controlling interest in consolidated subsidiary	  	 	—  	  	 	 	—  	  	 	 	(20	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Brightcove Inc.	  	$	(7,580	) 	 	$	(16,893	) 	 	$	(10,262	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Overview of Results of Operations for the Years Ended December 31, 2015 and 2014
Total revenue increased by 8%, or $9.7 million, in 2015 compared to 2014 due to an increase in subscription and support revenue of 9%, or $10.7 million, which was offset in part by a decrease in professional services and other revenue of 21%, or $997,000. The increase in subscription and support revenue resulted primarily from an increase in revenue from new and existing customers. In addition, our revenue from premium offerings grew by $11.0 million, or 10%, in 2015 compared to 2014. These increases were offset by a $4.0 million reduction in revenue due to changes in foreign exchange rates compared to the exchange rates that were in effect during 2014. Our ability to continue to provide the product functionality and performance that our customers require will be a major factor in our ability to continue to increase revenue.
Our gross profit increased by $6.9 million, or 9%, in 2015 compared to 2014, primarily due to an increase in revenue. Our ability to continue to maintain our overall gross profit will depend primarily on our ability to
 
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continue controlling our costs of delivery. Loss from operations was $6.9 million in 2015 compared to $15.2 million in 2014. Loss from operations in 2015 included stock-based compensation expense, amortization of acquired intangible assets and merger-related expenses of $6.0 million, $3.1 million and $0.2 million, respectively. Loss from operations in 2014 included stock-based compensation expense, amortization of acquired intangible assets and merger-related expenses of $6.4 million, $3.2 million and $3.1 million, respectively. We expect operating income to improve from increased sales to both new and existing customers and from improved efficiencies throughout our organization as we continue to grow and scale our operations.
As of December 31, 2015, we had $27.6 million of unrestricted cash and cash equivalents, an increase of $4.7 million from $22.9 million at December 31, 2014 due primarily to $9.1 million of cash provided by operating activities. This increase was partially offset by $1.5 million in capitalization of internal-use software costs, $1.4 million in capital expenditures and $1.3 million in payments under capital lease obligations.
Revenue

 	  	Year Ended December 31,	 	 	 	 	 	 	 	
 	  	2015	 	 	2014	 	 	Change	 	
Revenue by
Product Line	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Premium	  	$	125,767	  	  	 	93	% 	 	$	114,803	  	  	 	92	% 	 	$	10,964	  	 	 	10	% 	
Volume	  	 	8,939	  	  	 	7	  	 	 	10,214	  	  	 	8	  	 	 	(1,275	) 	 	 	(12	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	134,706	  	  	 	100	% 	 	$	125,017	  	  	 	100	% 	 	$	9,689	  	 	 	8	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
During 2015, revenue increased by $9.7 million, or 8%, compared to 2014, primarily due to an increase in revenue from our premium offerings, which consist of subscription and support revenue, as well as professional services and other revenue. The increase in premium revenue of $11.0 million, or 10%, compared to 2014, is partially the result of a 9% increase in the average annual subscription revenue per premium customer during 2015. There was a $4.0 million reduction in revenue due to changes in foreign exchange rates compared to the exchange rates that were in effect during 2014. In 2015, revenue from our volume offerings decreased by $1.3 million, or 12%, compared to 2014, due primarily to the discontinuation of marketing for entry-level Video Cloud Express offerings.

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Revenue by Type	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	131,010	  	  	 	97	% 	 	$	120,324	  	  	 	96	% 	 	$	10,686	  	 	 	9	% 	
Professional services and other	  	 	3,696	  	  	 	3	  	 	 	4,693	  	  	 	4	  	 	 	(997	) 	 	 	(21	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	134,706	  	  	 	100	% 	 	$	125,017	  	  	 	100	% 	 	$	9,689	  	 	 	8	% 	

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During 2015, subscription and support revenue increased by $10.7 million, or 9%, compared to 2014. The increase was primarily related to a 9% increase in the average annual subscription revenue per premium customer during 2015. Professional services and other revenue decreased by $997,000, or 21%, compared to 2014. Professional services and other revenue will vary from period to period depending on the number of implementations and other projects that are in process.

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Revenue by Geography	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
North America	  	$	86,106	  	  	 	64	% 	 	$	75,419	  	  	 	60	% 	 	$	10,687	  	 	 	14	% 	
Europe	  	 	25,380	  	  	 	19	  	 	 	30,624	  	  	 	25	  	 	 	(5,244	) 	 	 	(17	) 	
Japan	  	 	9,061	  	  	 	7	  	 	 	7,902	  	  	 	6	  	 	 	1,159	  	 	 	15	  	
Asia Pacific	  	 	12,380	  	  	 	9	  	 	 	10,109	  	  	 	8	  	 	 	2,271	  	 	 	22	  	
Other	  	 	1,779	  	  	 	1	  	 	 	963	  	  	 	1	  	 	 	816	  	 	 	85	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
International subtotal	  	 	48,600	  	  	 	36	  	 	 	49,598	  	  	 	40	  	 	 	(998	) 	 	 	(2	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	134,706	  	  	 	100	% 	 	$	125,017	  	  	 	100	% 	 	$	9,689	  	 	 	8	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
For purposes of this section, we designate revenue by geographic regions based upon the locations of our customers. North America is comprised of revenue from the United States, Canada and Mexico. International is comprised of revenue from locations outside of North America. Depending on the timing of new customer contracts, revenue mix from a geographic region can vary from period to period.
During 2015, total revenue for North America increased $10.7 million, or 14%, compared to 2014. The increase in revenue for North America resulted primarily from an increase in subscription and support revenue from our premium offerings. During 2015, total revenue outside of North America decreased $998,000, or 2%, compared to 2014. The decrease in revenue from International regions is primarily related to Europe, as we have experienced a decrease in sales in this region, combined with a reduction in revenue due to changes in foreign exchange rates compared to the exchange rates that were in effect during 2014. These decreases were offset by an increase in subscription and support revenue from our premium offerings.
Cost of Revenue

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Cost of Revenue	  	Amount	 	  	Percentage of
Related
Revenue	 	 	Amount	 	  	Percentage of
Related
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	41,735	  	  	 	32	% 	 	$	38,015	  	  	 	32	% 	 	$	3,720	  	 	 	10	% 	
Professional services and other	  	 	4,742	  	  	 	128	  	 	 	5,718	  	  	 	122	  	 	 	(976	) 	 	 	(17	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	46,477	  	  	 	35	% 	 	$	43,733	  	  	 	35	% 	 	$	2,744	  	 	 	6	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
During 2015, cost of subscription and support revenue increased $3.7 million, or 10%, compared to 2014. The increase resulted primarily from an increase in the cost of content delivery network expenses, network hosting services and employee-related expenses of $1.7 million, $1.4 million and $535,000, respectively. There was also an increase in maintenance expense and expenses related to third-party software integrated with our service offering of $123,000 and $122,000, respectively. These increases were offset in part by a decrease in depreciation expense of $215,000 relating to the return of equipment under the June 2015 Equipment Financing Agreement.
 
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During 2015, cost of professional services and other revenue decreased $976,000, or 17%, compared to 2014. The decrease resulted primarily from a decrease in employee-related and contractor expenses of $736,000 and $344,000, respectively.
Gross Profit

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Gross Profit	  	Amount	 	 	Percentage of
Related
Revenue	 	 	Amount	 	 	Percentage of
Related
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	89,275	  	 	 	68	% 	 	$	82,309	  	 	 	68	% 	 	$	6,966	  	 	 	8	% 	
Professional services and other	  	 	(1,046	) 	 	 	(28	) 	 	 	(1,025	) 	 	 	(22	) 	 	 	(21	) 	 	 	(2	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	88,229	  	 	 	65	% 	 	$	81,284	  	 	 	65	% 	 	$	6,945	  	 	 	9	% 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
The overall gross profit percentage was 65% for both the years ended December 31, 2015 and 2014. Subscription and support gross profit increased $7.0 million, or 8%, compared to 2014. Professional services and other gross profit decreased $21,000, compared to 2014 primarily due to a reduction in revenue without a corresponding reduction in costs. It is likely that gross profit, as a percentage of revenue, will fluctuate quarter by quarter due to the timing and mix of subscription and support revenue and professional services and other revenue, and the type, timing and duration of service required in delivering certain projects.
Operating Expenses

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Operating Expenses	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Research and development	  	$	29,302	  	  	 	22	% 	 	$	28,252	  	  	 	23	% 	 	$	1,050	  	 	 	4	% 	
Sales and marketing	  	 	45,795	  	  	 	34	  	 	 	46,014	  	  	 	37	  	 	 	(219	) 	 	 	—  	  	
General and administrative	  	 	19,862	  	  	 	15	  	 	 	19,136	  	  	 	15	  	 	 	726	  	 	 	4	  	
Merger-related	  	 	201	  	  	 	—  	  	 	 	3,075	  	  	 	2	  	 	 	(2,874	) 	 	 	(93	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	95,160	  	  	 	71	% 	 	$	96,477	  	  	 	77	% 	 	$	(1,317	) 	 	 	(1	)% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Research and Development. During 2015, research and development expense increased by $1.1 million, or 4%, compared to 2014 primarily due to additional employee-related, rent and recruiting expenses of $960,000, $393,000 and $211,000, respectively. These increases were partially offset by a decrease in contractor expenses of $441,000. In future periods, we expect that our research and development expense will continue to increase in absolute dollars as we continue to add employees, develop new features and functionality for our products, introduce additional software solutions and expand our product and service offerings.
Sales and Marketing. During 2015, sales and marketing expense decreased $219,000, compared to 2014 primarily due to decreases in marketing programs, travel expenses and amortization of acquired intangible assets of $1.2 million, $406,000 and $159,000, respectively. These decreases were offset in part by an increase in employee-related, commission and contractor expenses of $907,000, $258,000 and $201,000, respectively. We expect that our sales and marketing expense will increase in absolute dollars along with our revenue, as we continue to expand sales coverage and build brand awareness through what we believe are cost-effective channels. We expect that such increases may fluctuate from period to period, however, due to the timing of marketing programs.
 
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General and Administrative. During 2015, general and administrative expense increased by $726,000 or 4%, compared to 2014 primarily due to an increase in contractor expenses, depreciation expense, outside accounting and legal fees, and bad debt expenses of $459,000, $414,000, $367,000 and $291,000, respectively. These increases were offset in part by a decrease in stock-based compensation, employee-related and recruiting expenses of $331,000, $259,000 and $148,000, respectively. In future periods, we expect general and administrative expenses will increase in absolute dollars as we add personnel and incur additional costs related to the growth of our business and operations.
Merger-related. During 2015, merger-related expenses decreased $2.9 million, or 93%, compared to 2014 primarily due to a $1.8 million decrease in costs incurred in connection with closing the acquisition of substantially all of the assets of Unicorn. There was also a decrease in the costs associated with the retention of certain employees of Unicorn and in the costs associated with the retention of certain employees of Zencoder of $1.0 million and $76,000, respectively.
Other Expense, Net

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	 	 	 	
Other Expense	  	Amount	 	 	Percentage of
Revenue	 	 	Amount	 	 	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Interest income, net	  	$	6	  	 	 	—  	% 	 	$	11	  	 	 	—  	% 	 	$	(5	) 	 	 	(45	)% 	
Interest expense	  	 	(96	) 	 	 	—  	  	 	 	(96	) 	 	 	—  	  	 	 	—  	  	 	 	nm	  	
Other expense, net	  	 	(168	) 	 	 	—  	  	 	 	(1,355	) 	 	 	(1	) 	 	 	1,187	  	 	 	88	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	(258	) 	 	 	—  	% 	 	$	(1,440	) 	 	 	(1	)% 	 	$	1,182	  	 	 	82	% 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
During 2015, interest income, net, decreased by $5,000 compared to 2014. The decrease is primarily due to the larger invested cash balances in 2014 as compared to 2015 as interest income is generated from investments of our cash balances, less related bank fees.
The interest expense during 2015 is primarily comprised of interest paid on capital leases and an equipment financing. The interest expense during 2014 was primarily comprised of interest paid on capital leases. The decrease in other expenses, net is primarily due to a gain of $871,000 in 2015 upon the return of shares from escrow in connection with a business combination. There was also a decrease of $313,000 in foreign currency exchange losses that are recorded upon collection of foreign denominated accounts receivable.
Provision for Income Taxes

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2015	 	 	2014	 	 	 	 	  	 	 	
Provision for Income Taxes	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	%	 	
 	  	(in thousands, except percentages)	 	
Provision for income taxes	  	$	391	  	  	 	—  	% 	 	$	260	  	  	 	—  	% 	 	$	131	  	  	 	50	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
During 2015, provision for income taxes increased by $131,000 compared to 2014. For both 2015 and 2014, the tax provision was primarily comprised of income tax expenses related to foreign jurisdictions. The increase in provision for income taxes is primarily related to expense from our subsidiary in Japan, as we utilized more net operating loss carryforwards in 2014 to offset taxable income without a corresponding amount utilized in 2015.
 
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Overview of Results of Operations for the Years Ended December 31, 2014 and 2013
Total revenue increased by 14%, or $15.1 million, in 2014 compared to 2013 due to an increase in subscription and support revenue of 17%, or $17.2 million, which was offset in part by a decrease in professional services and other revenue of 31%, or $2.1 million. The increase in subscription and support revenue resulted primarily from an increase in the number of our premium customers, which was 1,863 as of December 31, 2014 an increase of 6% from 1,762 customers as of December 31, 2013, as well as a 7% increase in the average annual subscription revenue per premium customer and a $6.5 million contribution of revenue from the acquisition of Unicorn.
Our gross profit increased by $8.2 million, or 11%, in 2014 compared to 2013, primarily due to an increase in revenue. Loss from operations was $15.2 million 2014 compared to $9.5 million in 2013. Loss from operations in 2014 included stock-based compensation expense, amortization of acquired intangible assets and merger-related expenses of $6.4 million, $3.2 million and $3.1 million, respectively. Loss from operations in 2013 included stock-based compensation expense, amortization of acquired intangible assets and merger-related expenses of $6.4 million, $1.7 million and $2.1 million, respectively.
As of December 31, 2014, we had $22.9 million of unrestricted cash and cash equivalents, a decrease of $10.1 million from $33.0 million at December 31, 2013, due primarily to $9.1 million of net cash paid as part of the Unicorn acquisition, and $3.5 million in capital expenditures, which was offset in part by $3.1 million in maturities of investments.
Revenue

 	  	Year Ended December 31,	 	 	 	 	 	 	 	
 	  	2014	 	 	2013	 	 	Change	 	
Revenue by
Product Line	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Premium	  	$	114,803	  	  	 	92	% 	 	$	99,468	  	  	 	91	% 	 	$	15,335	  	 	 	15	% 	
Volume	  	 	10,214	  	  	 	8	  	 	 	10,427	  	  	 	9	  	 	 	(213	) 	 	 	(2	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	125,017	  	  	 	100	% 	 	$	109,895	  	  	 	100	% 	 	$	15,122	  	 	 	14	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
During 2014, revenue increased by $15.1 million, or 14%, compared to 2013, primarily due to an increase in revenue from our premium offerings, which consist of subscription and support revenue, as well as professional services and other revenue, and a $6.5 million contribution of revenue from the acquisition of Unicorn. The increase in premium revenue of $15.3 million, or 15%, compared to 2013, is partially the result of a 6% increase in the number of premium customers from 1,762 at December 31, 2013 to 1,863 at December 31, 2014, a 7% increase in the average annual subscription revenue per premium customer during the year ended December 31, 2014 and the contribution of revenue from the acquisition of Unicorn. During 2014, volume revenue decreased by $213,000, or 2%, compared to 2013, due primarily to the discontinuation of entry-level Video Cloud Express offerings.

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	 	 	 	
Revenue by Type	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	120,324	  	  	 	96	% 	 	$	103,116	  	  	 	94	% 	 	$	17,208	  	 	 	17	% 	
Professional services and other	  	 	4,693	  	  	 	4	  	 	 	6,779	  	  	 	6	  	 	 	(2,086	) 	 	 	(31	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	125,017	  	  	 	100	% 	 	$	109,895	  	  	 	100	% 	 	$	15,122	  	 	 	14	% 	

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During 2014, subscription and support revenue increased by $17.2 million, or 17%, compared to 2013. The increase was primarily related to continued growth of our customer base for our premium offerings, including sales to both new and existing customers, a 7% increase in the average annual subscription revenue per premium customer and a $6.5 million contribution of revenue from the acquisition of Unicorn. Professional services and other revenue decreased by $2.1 million, or 31%, due to a decrease in the number of professional service engagements that were related to projects and implementations supporting subscription sales. Professional services and other revenue will vary from period to period depending on the number of implementations and other projects that are in process.

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	  	 	 	
Revenue by Geography	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	%	 	
 	  	(in thousands, except percentages)	 	
North America	  	$	75,419	  	  	 	60	% 	 	$	65,336	  	  	 	59	% 	 	$	10,083	  	  	 	15	% 	
Europe	  	 	30,624	  	  	 	25	  	 	 	27,180	  	  	 	25	  	 	 	3,444	  	  	 	13	  	
Japan	  	 	7,902	  	  	 	6	  	 	 	6,497	  	  	 	6	  	 	 	1,405	  	  	 	22	  	
Asia Pacific	  	 	10,109	  	  	 	8	  	 	 	10,095	  	  	 	9	  	 	 	14	  	  	 	—  	  	
Other	  	 	963	  	  	 	1	  	 	 	787	  	  	 	1	  	 	 	176	  	  	 	22	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
International subtotal	  	 	49,598	  	  	 	40	  	 	 	44,559	  	  	 	41	  	 	 	5,039	  	  	 	11	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
Total	  	$	125,017	  	  	 	100	% 	 	$	109,895	  	  	 	100	% 	 	$	15,122	  	  	 	14	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
For purposes of this section, we designate revenue by geographic regions based upon the locations of our customers. North America is comprised of revenue from the United States, Canada and Mexico. International is comprised of revenue from locations outside of North America. Depending on the timing of new customer contracts, revenue mix from a geographic region can vary from period to period.
During 2014, total revenue for North America increased $10.1 million, or 15%, compared to 2013. The increase in revenue for North America resulted primarily from an increase in subscription and support revenue from our premium offerings. During 2014, total revenue outside of North America increased $5.0 million, or 11%, compared to 2013. The increase in revenue internationally was the result of our increasing focus on marketing our services internationally.
Cost of Revenue

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	 	 	 	
Cost of Revenue	  	Amount	 	  	Percentage of
Related
Revenue	 	 	Amount	 	  	Percentage of
Related
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	38,015	  	  	 	32	% 	 	$	29,205	  	  	 	28	% 	 	$	8,810	  	 	 	30	% 	
Professional services and other	  	 	5,718	  	  	 	122	  	 	 	7,585	  	  	 	112	  	 	 	(1,867	) 	 	 	(25	) 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	43,733	  	  	 	35	% 	 	$	36,790	  	  	 	33	% 	 	$	6,943	  	 	 	19	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	 	 	 	 	
During 2014, cost of subscription and support revenue increased $8.8 million, or 30%, compared to 2013. The increase resulted primarily from an increase in the cost of network hosting services, content delivery network expenses, depreciation expense and employee-related expenses of $2.7 million, $2.4 million, $1.5 million and $650,000, respectively. There was also an increase in amortization of acquired intangible assets and third-party software integrated with our service offering of $934,000 and $270,000, respectively.
During 2014, cost of professional services and other revenue decreased $1.9 million, or 25%, compared to 2013. The decrease resulted primarily from a decrease in contractor expenses of $1.8 million.
 
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Gross Profit

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	 	 	 	
Gross Profit	  	Amount	 	 	Percentage of
Related
Revenue	 	 	Amount	 	 	Percentage of
Related
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Subscription and support	  	$	82,309	  	 	 	68	% 	 	$	73,911	  	 	 	72	% 	 	$	8,398	  	 	 	11	% 	
Professional services and other	  	 	(1,025	) 	 	 	(22	) 	 	 	(806	) 	 	 	(12	) 	 	 	(219	) 	 	 	(27	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	81,284	  	 	 	65	% 	 	$	73,105	  	 	 	67	% 	 	$	8,179	  	 	 	11	% 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
During 2014, the overall gross profit percentage was 65% compared to 67% during 2013. Subscription and support gross profit increased $8.4 million, or 11%, compared to 2013. Professional services and other gross profit decreased $219,000, or 27%, compared to 2013.
Operating Expenses

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	  	 	 	
Operating Expenses	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	%	 	
 	  	(in thousands, except percentages)	 	
Research and development	  	$	28,252	  	  	 	23	% 	 	$	21,052	  	  	 	19	% 	 	$	7,200	  	  	 	34	% 	
Sales and marketing	  	 	46,014	  	  	 	37	  	 	 	41,000	  	  	 	37	  	 	 	5,014	  	  	 	12	  	
General and administrative	  	 	19,136	  	  	 	15	  	 	 	18,478	  	  	 	17	  	 	 	658	  	  	 	4	  	
Merger-related	  	 	3,075	  	  	 	2	  	 	 	2,069	  	  	 	2	  	 	 	1,006	  	  	 	49	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
Total	  	$	96,477	  	  	 	77	% 	 	$	82,599	  	  	 	75	% 	 	$	13,878	  	  	 	17	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
Research and Development. During 2014, research and development expense increased by $7.2 million, or 34%, compared to 2013 primarily due to additional employee-related salaries and associated expenses, rent, travel, and contractor expenses of $4.8 million, $467,000, $455,000 and $438,000, respectively. Expenses related to computer maintenance and support and stock-based compensation also increased by $323,000 and $208,000, respectively.
Sales and Marketing. During 2014, sales and marketing expense increased $5.0 million, or 12%, compared to 2013 primarily due to additional employee-related salaries and associated expenses, travel expenses and marketing programs of $2.4 million, $1.2 million and $572,000, respectively. There were also increases in amortization of acquired intangible assets and rent expenses of $447,000 and $235,000, respectively. These increases were offset in part by a decrease in commission expenses of $469,000.
General and Administrative. During 2014, general and administrative expense increased by $658,000, or 4%, compared to 2013 primarily due to an increase in outside accounting and legal fees, contractor expenses, and employee-related salaries and associated expenses of $648,000, $342,000 and $294,000, respectively. These increases were offset in part by a decrease in depreciation and bad debt expenses of $397,000 and $341,000, respectively.
Merger-related. During 2014, merger-related expenses increased $1.0 million, or 49%, compared 2013 primary due to a $1.3 million increase in costs incurred in connection with closing the acquisition of substantially all of the assets of Unicorn and $1.3 million in costs associated with the retention of certain employees of Unicorn. These costs were partially offset by a decrease in costs associated with the retention of certain employees of Zencoder of $1.6 million.
 
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Other Expense, Net

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	 	 	 	
Other Expense	  	Amount	 	 	Percentage of
Revenue	 	 	Amount	 	 	Percentage of
Revenue	 	 	Amount	 	 	%	 	
 	  	(in thousands, except percentages)	 	
Interest income, net	  	$	11	  	 	 	—  	% 	 	$	58	  	 	 	—  	% 	 	$	(47	) 	 	 	(81	)% 	
Interest expense	  	 	(96	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(96	) 	 	 	nm	  	
Other expense, net	  	 	(1,355	) 	 	 	(1	) 	 	 	(594	) 	 	 	(1	) 	 	 	(759	) 	 	 	(128	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total	  	$	(1,440	) 	 	 	(1	)% 	 	$	(536	) 	 	 	(1	)% 	 	$	(902	) 	 	 	(168	)% 	
 	  	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
During 2014, interest income, net, decreased by $47,000 compared to 2013. The decrease is primarily due to lower average cash balances as interest income is generated from the investment of our cash balances, less related bank fees.
The $96,000 of interest expense during 2014 is related to interest paid on capital leases. There was no interest expense in 2013.
The $759,000 increase in other expense, net, during 2014 was primarily due to an increase in foreign currency exchange losses of $768,000 upon collection of foreign denominated accounts receivable.
Provision for (Benefit from) Income Taxes

 	  	Year Ended December 31,	 	 	Change	 	
 	  	2014	 	 	2013	 	 	 	 	  	 	 	
Provision for (Benefit from) Income Taxes	  	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	Percentage of
Revenue	 	 	Amount	 	  	%	 	
 	  	(in thousands, except percentages)	 	
Provision for (benefit from) income taxes	  	$	260	  	  	 	—  	% 	 	$	212	  	  	 	—  	% 	 	$	48	  	  	 	23	% 	
 	  	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	 	 	 	 	  	 	 	 	
During 2014, provision for income taxes increased by $48,000 compared to 2013, and was primarily comprised of income tax expenses related to foreign jurisdictions.
Liquidity and Capital Resources
In connection with our initial public offering in February 2012, we received aggregate proceeds of approximately $58.8 million, including the proceeds from the underwriters’ exercise of their overallotment option, net of underwriters’ discounts and commissions, but before deducting offering expenses of approximately $4.3 million. Prior to our initial public offering, we funded our operations primarily through private placements of preferred and common stock, as well as through borrowings of $7.0 million under our bank credit facilities. In February 2012, we repaid the $7.0 million balance under our bank credit facilities. All of the preferred stock was converted into shares of our common stock in connection with our initial public offering.

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	
 	  	(in thousands)	 	
Consolidated Statements of Cash Flow Data	  	 	 	 	  	 	 	 	  	 	 	 	
Purchases of property and equipment	  	$	(1,390	) 	  	$	(3,518	) 	  	$	(3,415	) 	
Depreciation and amortization	  	 	8,687	  	  	 	8,587	  	  	 	5,867	  	
Cash flows provided by operating activities	  	 	9,081	  	  	 	1,485	  	  	 	7,318	  	
Cash flows (used in) provided by investing activities	  	 	(2,846	) 	  	 	(10,471	) 	  	 	4,266	  	
Cash flows (used in) provided by financing activities	  	 	(1,412	) 	  	 	(802	) 	  	 	746	  	
 
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Cash and cash equivalents.
Our cash and cash equivalents at December 31, 2015 were held for working capital purposes and were invested primarily in money market funds. We do not enter into investments for trading or speculative purposes. At December 31, 2015 and 2014, restricted cash was $201,000 and was held in certificates of deposit as collateral for letters of credit related to the contractual provisions of our corporate credit cards and the contractual provisions with a customer. At December 31, 2015 and 2014, we had $5.2 million and $3.3 million, respectively, of cash and cash equivalents held by subsidiaries in international locations, including subsidiaries located in Japan and the United Kingdom. It is our current intention to permanently reinvest unremitted earnings in such subsidiaries or to repatriate the earnings only when tax effective. We believe that our existing cash and cash equivalents will be sufficient to meet our anticipated working capital and capital expenditure needs over at least the next 12 months.
Accounts receivable, net.
Our accounts receivable balance fluctuates from period to period, which affects our cash flow from operating activities. The fluctuations vary depending on the timing of our billing activity, cash collections, and changes to our allowance for doubtful accounts. In many instances we receive cash payment from a customer prior to the time we are able to recognize revenue on a transaction. We record these payments as deferred revenue, which has a positive effect on our accounts receivable balances. We use days’ sales outstanding, or DSO, calculated on a quarterly basis, as a measurement of the quality and status of our receivables. We define DSO as (a) accounts receivable, net of allowance for doubtful accounts, divided by total revenue for the most recent quarter, multiplied by (b) the number of days in that quarter. DSO was 56 days at December 31, 2015, 63 days at December 31, 2014, and 67 days at December 31, 2013.
Cash flows provided by operating activities.
Cash provided by operating activities consists primarily of net loss adjusted for certain non-cash items including depreciation and amortization, stock-based compensation expense, the provision for bad debts and the effect of changes in working capital and other activities. Cash provided by operating activities during 2015 was $9.1 million. The cash flow provided by operating activities primarily resulted from net non-cash charges of $14.3 million, cash provided by changes in our operating assets and liabilities of $2.4 million, partially offset by net losses of $7.6 million. Net non-cash expenses consisted of $6.0 million for stock-based compensation expense, $8.7 million for depreciation and amortization expense, $408,000 in provision for reserves on accounts receivable, offset in part by an $871,000 gain from the settlement of an escrow claim. Cash provided from changes in our operating assets and liabilities consisted primarily of an increase in accounts payable of $1.8 million and a decrease in prepaid expenses of $680,000.
Cash flows (used in) provided by investing activities.
Cash used in investing activities during 2015 was $2.8 million, consisting primarily of $1.5 million for the capitalization of internal-use software costs and $1.4 million in capital expenditures to support the business.
Cash flows (used in) provided by financing activities.
Cash used in financing activities during 2015 was $1.4 million, consisting of repayments of equipment financing of $1.7 million made by a vendor on our behalf and payments under capital lease obligations of $1.3 million. These outflows were offset in part by proceeds received from equipment financing of $1.7 million.
Credit facility borrowings.
On November 19, 2015, we entered into a loan and security agreement with a lender (the Loan Agreement) providing for up to a $20.0 million asset based line of credit (the Line of Credit). We had previously entered into
 
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a loan and security agreement dated March 30, 2011 followed by three loan modification agreements. The new Loan Agreement replaces all prior loan agreements in their entirety. Under the Line of Credit, we can borrow up to $20.0 million. Borrowings under the Line of Credit are secured by substantially all of our assets. Outstanding amounts under the Line of Credit accrue interest at a rate equal to the prime rate plus the prime rate margin or the LIBOR rate plus the LIBOR rate margin. Under the Loan Agreement, we must comply with certain financial covenants, including maintaining a minimum asset coverage ratio. If the outstanding principal during any month is at least $15.0 million, the Company must also maintain a minimum net income threshold based on non-GAAP operating measures. Failure to comply with these covenants, or the occurrence of an event of default, could permit the Lenders under the Line of Credit to declare all amounts borrowed under the Line of Credit, together with accrued interest and fees, to be immediately due and payable. We were in compliance with all covenants under the Line of Credit as of December 31, 2015.
On June 1, 2015, we entered into an equipment financing agreement with a lender (the June 2015 Equipment Financing Agreement) to finance the purchase of $1.7 million in computer equipment and support. The liability relating to the 2015 June Equipment Financing Agreement was recorded at fair value using a market interest rate. During the quarter ended December 31, 2015, we returned the equipment that was originally purchased and received a refund from the vendor for all amounts paid by the Company under the June 2015 Equipment Financing Agreement. As part of this transaction, the vendor repaid the outstanding debt obligation on our behalf. There were no amounts outstanding as of December 31, 2015.
On December 31, 2015, the Company entered into an equipment financing agreement with a lender (the December 2015 Equipment Financing Agreement) to finance the purchase of $604,000 in computer equipment. As of December 31, 2015, no amounts were outstanding under the December 2015 Equipment Financing Agreement. In February 2016, the Company drew down $604,000 under the December 2015 Equipment Financing Agreement. The Company is repaying its obligation under the December 2015 Equipment Financing Agreement over a two year period through January 2018.
Net operating loss carryforwards.
As of December 31, 2015, we had federal and state net operating losses of approximately $131.5 million and $48.0 million, respectively, which are available to offset future taxable income, if any, through 2035. Included in the federal and state net operating losses are deductions attributable to excess tax benefits from the exercise of non-qualified stock options of $12.3 million and $7.8 million, respectively. The tax benefits attributable to these net operating losses are credited directly to additional paid-in capital when realized. The Company has not realized any such tax benefits through December 31, 2015. We had federal and state research and development tax credits of $4.7 million and $2.9 million, respectively, which expire in various amounts through 2035. Our net operating loss and tax credit amounts are subject to annual limitations under Section 382 change of ownership rules of the U.S. Internal Revenue Code of 1986, as amended. We completed an assessment to determine whether there may have been a Section 382 ownership change and determined that it is more likely than not that our net operating and tax credit amounts as disclosed are not subject to any material Section 382 limitations.
In assessing our ability to utilize our net deferred tax assets, we considered whether it is more likely than not that some portion or all of our net deferred tax assets will not be realized. Based upon the level of our historical U.S. losses and future projections over the period in which the net deferred tax assets are deductible, at this time, we believe it is more likely than not that we will not realize the benefits of these deductible differences. Accordingly, we have provided a valuation allowance against our net deferred tax assets in the U.S. as of December 31, 2015 and December 31, 2014.
Based upon the level of historical income in Japan and future projections, we believe it is probable that we will realize the benefits of our future deductible differences. As such, we have not provided a valuation allowance against out net deferred tax assets as of December 31, 2015 and 2014.
 
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Contractual Obligations and Commitments.
Our principal commitments consist primarily of obligations under our leases for our office space, capital lease arrangements for certain computer equipment and contractual commitments for hosting and other support services. Other than these lease obligations and contractual commitments, we do not have commercial commitments under lines of credit, standby repurchase obligations or other such debt arrangements. The following table summarizes these contractual obligations at December 31, 2015:

 	  	Payment Due by Period	 	
 	  	Total	 	  	Less than
1 Year	 	  	1 – 3
Years	 	  	3 – 5
Years	 	  	More than
5 years	 	
 	  	(in thousands)	 	
Operating lease obligations	  	$	29,995	  	  	$	6,625	  	  	$	10,637	  	  	$	8,316	  	  	$	4,417	  	
Capital lease obligations	  	 	1,567	  	  	 	850	  	  	 	717	  	  	 	—  	  	  	 	—  	  	
Outstanding purchase obligations	  	 	16,649	  	  	 	8,649	  	  	 	8,000	  	  	 	—  	  	  	 	—  	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total	  	$	48,211	  	  	$	16,124	  	  	$	19,354	  	  	$	8,316	  	  	$	4,417	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Anticipated Cash Flows
We expect to incur significant operating costs, particularly related to services delivery costs, sales and marketing and research and development, for the foreseeable future in order to execute our business plan. We anticipate that such operating costs, as well as planned capital expenditures will constitute a material use of our cash resources. As a result, our net cash flows will depend heavily on the level of future sales, changes in deferred revenue and our ability to manage infrastructure costs.
We believe our existing cash and cash equivalents will be sufficient to meet our working capital and capital expenditures for at least the next 12 months. Our future working capital requirements will depend on many factors, including the rate of our revenue growth, our introduction of new products and enhancements, and our expansion of sales and marketing and product development activities. To the extent that our cash and cash equivalents, short and long-term investments and cash flow from operating activities are insufficient to fund our future activities, we may need to raise additional funds through bank credit arrangements or public or private equity or debt financings. We also may need to raise additional funds in the event we determine in the future to acquire businesses, technologies and products that will complement our existing operations. In the event funding is required, we may not be able to obtain bank credit arrangements or equity or debt financing on terms acceptable to us or at all.
Off-Balance Sheet Arrangements
We do not have any special purpose entities or off-balance sheet arrangements.
Recent Accounting Pronouncements
For information on recent accounting pronouncements, see Recently Issued and Adopted Accounting Standards in the notes to the consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K.
 
Item 7A.	Quantitative and Qualitative Disclosures About Market Risk	
Quantitative and Qualitative Disclosure About Market Risk
We have operations both within the United States and internationally, and we are exposed to market risks in the ordinary course of our business. These risks include primarily foreign exchange risks, interest rate and inflation.
 
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Financial instruments
Financial instruments meeting fair value disclosure requirements consist of cash equivalents, accounts receivable and accounts payable. The fair value of these financial instruments approximates their carrying amount.
Foreign currency exchange risk
Our results of operations and cash flows are subject to fluctuations due to changes in foreign currency exchange rates, particularly changes in the euro, British pound, Australian dollar and Japanese yen. Except for revenue transactions in Japan, we enter into transactions directly with substantially all of our foreign customers.
Percentage of revenues and expenses in foreign currency is as follows:

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	
Revenues generated in locations outside the United States	  	 	40	% 	 	 	44	% 	
Revenues in currencies other than the United States dollar (1)	  	 	27	% 	 	 	31	% 	
Expenses in currencies other than the United States dollar (1)	  	 	14	% 	 	 	15	% 	
 
(1)	Percentage of revenues and expenses denominated in foreign currency for the years ended December 31, 2015 and 2014:	

 	  	Year Ended
December 31, 2015	 	
 	  	Revenues	 	 	Expenses	 	
Euro	  	 	7	% 	 	 	2	% 	
British pound	  	 	8	  	 	 	6	  	
Japanese yen	  	 	7	  	 	 	3	  	
Other	  	 	5	  	 	 	3	  	
 	  	 	 	 	 	 	 	 	
Total	  	 	27	% 	 	 	14	% 	

 	  	Year Ended
December 31, 2014	 	
 	  	Revenues	 	 	Expenses	 	
Euro	  	 	12	% 	 	 	2	% 	
British pound	  	 	8	  	 	 	6	  	
Japanese yen	  	 	6	  	 	 	3	  	
Other	  	 	5	  	 	 	4	  	
 	  	 	 	 	 	 	 	 	
Total	  	 	31	% 	 	 	15	% 	
As of December 31, 2015 and 2014, we had $5.4 million and $6.9 million, respectively, of receivables denominated in currencies other than the U.S. dollar. We also maintain cash accounts denominated in currencies other than the local currency, which exposes us to foreign exchange rate movements.
In addition, although our foreign subsidiaries have intercompany accounts that are eliminated upon consolidation, these accounts expose us to foreign currency exchange rate fluctuations. Exchange rate fluctuations on short-term intercompany accounts are recorded in our consolidated statements of operations under “other income (expense), net”, while exchange rate fluctuations on long-term intercompany accounts are recorded in our consolidated balance sheets under “accumulated other comprehensive income” in stockholders’ equity, as they are considered part of our net investment and hence do not give rise to gains or losses.
 
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Currently, our largest foreign currency exposures are the euro and British pound, primarily because our European operations have a higher proportion of our local currency denominated expenses. Relative to foreign currency exposures existing at December 31, 2015, a 10% unfavorable movement in foreign currency exchange rates would expose us to significant losses in earnings or cash flows or significantly diminish the fair value of our foreign currency financial instruments. For the year ended December 31, 2015, we estimated that a 10% unfavorable movement in foreign currency exchange rates would have decreased revenues by $3.6 million, decreased expenses by $2.0 million and decreased operating income by $1.6 million. The estimates used assume that all currencies move in the same direction at the same time and the ratio of non-U.S. dollar denominated revenue and expenses to U.S. dollar denominated revenue and expenses does not change from current levels. Since a portion of our revenue is deferred revenue that is recorded at different foreign currency exchange rates, the impact to revenue of a change in foreign currency exchange rates is recognized over time, and the impact to expenses is more immediate, as expenses are recognized at the current foreign currency exchange rate in effect at the time the expense is incurred. All of the potential changes noted above are based on sensitivity analyses performed on our financial results as of December 31, 2015 and 2014.
Interest rate risk
We had unrestricted cash and cash equivalents totaling $27.6 million at December 31, 2015. Cash and cash equivalents were invested primarily in money market funds and are held for working capital purposes. We do not use derivative financial instruments in our investment portfolio. Declines in interest rates, however, would reduce future interest income. We incurred $96,000 of interest expense during 2015 related to interest paid on capital leases and an equipment financing. While we continue to incur interest expense in connection with our capital leases and equipment financing, the interest expense is fixed and not subject to changes in market interest rates. In the event that we borrow under our line of credit, which bears interest at the prime rate plus the prime rate margin or the LIBOR rate plus the LIBOR rate margin, the related interest expense recorded would be subject to changes in the rate of interest.
Inflation risk
We do not believe that inflation has had a material effect on our business, financial condition or results of operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.
 
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Item 8.	Financial Statements and Supplementary Data	
Brightcove Inc.
Index to Consolidated Financial Statements

 	  	Page No.	 	
Report of Independent Registered Public Accounting Firm	  	 	F-1	  	
Consolidated Balance Sheets as of December 31, 2015 and 2014	  	 	F-2	  	
Consolidated Statements of Operations for the Years Ended December 31, 2015, 2014 and 2013	  	 	F-3	  	
Consolidated Statements of Comprehensive Loss for the Years Ended December 31, 2015, 2014 and 2013	  	 	F-4	  	
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2015, 2014 and 2013	  	 	F-5	  	
Consolidated Statements of Cash Flows for the Years Ended December 31, 2015, 2014 and 2013	  	 	F-6	  	
Notes to Consolidated Financial Statements	  	 	F-8	  	
 
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Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders of
Brightcove Inc.
We have audited the accompanying consolidated balance sheets of Brightcove Inc. as of December 31, 2015 and 2014, and the related consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2015. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Brightcove Inc. at December 31, 2015 and 2014, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2015, in conformity with U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), Brightcove Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated February 26, 2016 expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
Boston, Massachusetts
February 26, 2016
 
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Brightcove Inc.
Consolidated Balance Sheets

 	  	December 31,	 	
 	  	2015	 	 	2014	 	
 	  	(in thousands, except share
and per share data)	 	
Assets	  	 	 	 	 	 	 	 	
Current assets:	  	 	 	 	 	 	 	 	
Cash and cash equivalents	  	$	27,637	  	 	$	22,916	  	
Accounts receivable, net of allowance of $332 and $181 at December 31, 2015 and 2014, respectively	  	 	21,213	  	 	 	21,463	  	
Prepaid expenses	  	 	3,320	  	 	 	3,127	  	
Other current assets	  	 	1,259	  	 	 	1,215	  	
 	  	 	 	 	 	 	 	 	
Total current assets	  	 	53,429	  	 	 	48,721	  	
Property and equipment, net	  	 	8,689	  	 	 	10,372	  	
Intangible assets, net	  	 	13,786	  	 	 	16,898	  	
Goodwill	  	 	50,776	  	 	 	50,776	  	
Deferred tax asset (Note 9)	  	 	63	  	 	 	109	  	
Restricted cash, net of current portion	  	 	201	  	 	 	201	  	
Other assets	  	 	724	  	 	 	507	  	
 	  	 	 	 	 	 	 	 	
Total assets	  	$	127,668	  	 	$	127,584	  	
 	  	 	 	 	 	 	 	 	
Liabilities and stockholders’ equity	  	 	 	 	 	 	 	 	
Current liabilities:	  	 	 	 	 	 	 	 	
Accounts payable	  	$	3,302	  	 	$	1,618	  	
Accrued expenses	  	 	12,849	  	 	 	11,722	  	
Capital lease liability	  	 	850	  	 	 	1,159	  	
Deferred revenue	  	 	29,836	  	 	 	29,640	  	
 	  	 	 	 	 	 	 	 	
Total current liabilities	  	 	46,837	  	 	 	44,139	  	
Deferred revenue, net of current portion	  	 	95	  	 	 	64	  	
Other liabilities	  	 	2,601	  	 	 	2,618	  	
 	  	 	 	 	 	 	 	 	
Total liabilities	  	 	49,533	  	 	 	46,821	  	
Commitments and contingencies (Note 6)	  	 	 	 	 	 	 	 	
Stockholders’ equity:	  	 	 	 	 	 	 	 	
Undesignated preferred stock, $0.001 par value; 5,000,000 shares authorized; no shares issued	  	 	—  	  	 	 	—  	  	
Common stock, $0.001 par value; 100,000,000 shares authorized; 32,810,631 and 32,424,554 shares issued at December 31, 2015 and 2014, respectively	  	 	33	  	 	 	32	  	
Additional paid-in capital	  	 	220,458	  	 	 	214,524	  	
Treasury stock, at cost; 135,000 and 0 shares at December 31, 2015 and 2014, respectively	  	 	(871	) 	 	 	—  	  	
Accumulated other comprehensive loss	  	 	(888	) 	 	 	(776	) 	
Accumulated deficit	  	 	(140,597	) 	 	 	(133,017	) 	
 	  	 	 	 	 	 	 	 	
Total stockholders’ equity	  	 	78,135	  	 	 	80,763	  	
 	  	 	 	 	 	 	 	 	
Total liabilities and stockholders’ equity	  	$	127,668	  	 	$	127,584	  	
 	  	 	 	 	 	 	 	 	
See accompanying notes.
 
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Brightcove Inc.
Consolidated Statements of Operations

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
 	  	(in thousands, except per share data)	 	
Revenue: (1)	  	 	 	 	 	 	 	 	 	 	 	 	
Subscription and support revenue	  	$	131,010	  	 	$	120,324	  	 	$	103,116	  	
Professional services and other revenue	  	 	3,696	  	 	 	4,693	  	 	 	6,779	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total revenue	  	 	134,706	  	 	 	125,017	  	 	 	109,895	  	
Cost of revenue: (2) (3)	  	 	 	 	 	 	 	 	 	 	 	 	
Cost of subscription and support revenue	  	 	41,735	  	 	 	38,015	  	 	 	29,205	  	
Cost of professional services and other revenue	  	 	4,742	  	 	 	5,718	  	 	 	7,585	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total cost of revenue	  	 	46,477	  	 	 	43,733	  	 	 	36,790	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Gross profit	  	 	88,229	  	 	 	81,284	  	 	 	73,105	  	
Operating expenses: (2) (3)	  	 	 	 	 	 	 	 	 	 	 	 	
Research and development	  	 	29,302	  	 	 	28,252	  	 	 	21,052	  	
Sales and marketing	  	 	45,795	  	 	 	46,014	  	 	 	41,000	  	
General and administrative	  	 	19,862	  	 	 	19,136	  	 	 	18,478	  	
Merger-related	  	 	201	  	 	 	3,075	  	 	 	2,069	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total operating expenses	  	 	95,160	  	 	 	96,477	  	 	 	82,599	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Loss from operations	  	 	(6,931	) 	 	 	(15,193	) 	 	 	(9,494	) 	
Other income (expense):	  	 	 	 	 	 	 	 	 	 	 	 	
Interest income	  	 	6	  	 	 	11	  	 	 	58	  	
Interest expense	  	 	(96	) 	 	 	(96	) 	 	 	—  	  	
Other expense, net	  	 	(168	) 	 	 	(1,355	) 	 	 	(594	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Total other expense, net	  	 	(258	) 	 	 	(1,440	) 	 	 	(536	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Loss before income taxes and non-controlling interest in consolidated subsidiary	  	 	(7,189	) 	 	 	(16,633	) 	 	 	(10,030	) 	
Provision for income taxes	  	 	391	  	 	 	260	  	 	 	212	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Consolidated net loss	  	 	(7,580	) 	 	 	(16,893	) 	 	 	(10,242	) 	
Net income attributable to non-controlling interest in consolidated subsidiary	  	 	—  	  	 	 	—  	  	 	 	(20	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net loss attributable to Brightcove Inc.	  	$	(7,580	) 	 	$	(16,893	) 	 	$	(10,262	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net loss per share attributable to common stockholders — basic and diluted	  	$	(0.23	) 	 	$	(0.53	) 	 	$	(0.36	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Weighted-average number of common shares used in computing net loss per share attributable to common stockholders — basic and diluted	  	 	32,598	  	 	 	31,949	  	 	 	28,351	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
(1)    Includes related party revenue	  	$	—  	  	 	$	—  	  	 	$	42	  	
(2)    Stock-based compensation included in above line items:	  	 	 	 	 	 	 	 	 	 	 	 	
Cost of subscription and support revenue	  	$	181	  	 	$	218	  	 	$	248	  	
Cost of professional services and other revenue	  	 	181	  	 	 	141	  	 	 	149	  	
Research and development	  	 	1,392	  	 	 	1,399	  	 	 	1,191	  	
Sales and marketing	  	 	2,155	  	 	 	2,193	  	 	 	2,225	  	
General and administrative	  	 	2,105	  	 	 	2,436	  	 	 	2,588	  	
(3)    Amortization of acquired intangible assets included in above line items:	  	 	 	 	 	 	 	 	 	 	 	 	
Cost of subscription and support revenue	  	$	2,031	  	 	$	1,946	  	 	$	1,013	  	
Research and development	  	 	126	  	 	 	140	  	 	 	39	  	
Sales and marketing	  	 	955	  	 	 	1,114	  	 	 	667	  	
See accompanying notes.
 
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Table of Contents
Brightcove Inc.
Consolidated Statements of Comprehensive Loss

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
 	  	(in thousands)	 	
Consolidated net loss	  	$	(7,580	) 	 	$	(16,893	) 	 	$	(10,242	) 	
Other comprehensive loss:	  	 	 	 	 	 	 	 	 	 	 	 	
Foreign currency translation adjustments	  	 	(112	) 	 	 	(323	) 	 	 	(1,025	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive loss	  	 	(7,692	) 	 	 	(17,216	) 	 	 	(11,267	) 	
Net income attributable to non-controlling interest in consolidated subsidiary	  	 	—  	  	 	 	—  	  	 	 	(20	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Comprehensive loss attributable to Brightcove Inc.	  	$	(7,692	) 	 	$	(17,216	) 	 	$	(11,287	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
See accompanying notes.
 
F-4

Table of Contents
Brightcove Inc.
Consolidated Statements of Stockholders’ Equity
(in thousands, except share data)

 	 	 	 	 	 	 	 	Additional
Paid-in
Capital	 	 	 	 	 	 	 	 	Accumulated
Other
Comprehensive
Loss	 	 	Accumulated
Deficit	 	 	Total Stockholders’
Equity
Attributable to
Brightcove Inc.	 	 	Non-
Controlling
Interest	 	 	Total
Stockholders’
Equity	 	 	
 	 	Common Stock	 	 	 	 	 	Treasury Stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Shares	 	 	Par Value	 	 	 	 	 	Shares	 	 	Value	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balance at December 31, 2012	 	 	27,954,926	  	 	$	28	  	 	$	167,912	  	 	 	—  	  	 	 	—  	  	 	$	572	  	 	$	(105,862	) 	 	$	62,650	  	 	$	1,842	  	 	$	64,492	  	 	 	 	 	
Issuance of common stock upon exercise of
stock options	 	 	785,525	  	 	 	1	  	 	 	1,829	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	1,830	  	 	 	—  	  	 	 	1,830	  	 	 	 	 	
Vesting of restricted stock	 	 	—  	  	 	 	—  	  	 	 	8	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	8	  	 	 	—  	  	 	 	8	  	 	 	 	 	
Issuance of common stock pursuant to restricted stock units	 	 	294,468	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	 	 	
Stock-based compensation expense	 	 	—  	  	 	 	—  	  	 	 	6,401	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	6,401	  	 	 	—  	  	 	 	6,401	  	 	 	 	 	
Purchase of non-controlling interest in consolidated subsidiary	 	 	—  	  	 	 	—  	  	 	 	778	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	778	  	 	 	(1,862	) 	 	 	(1,084	) 	 	 	 	 	
Foreign currency translation adjustment	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(1,025	) 	 	 	—  	  	 	 	(1,025	) 	 	 	—  	  	 	 	(1,025	) 	 	 	 	 	
Net (loss) income	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(10,262	) 	 	 	(10,262	) 	 	 	20	  	 	 	(10,242	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balance at December 31, 2013	 	 	29,034,919	  	 	 	29	  	 	 	176,928	  	 	 	—  	  	 	 	—  	  	 	 	(453	) 	 	 	(116,124	) 	 	 	60,380	  	 	 	—  	  	 	 	60,380	  	 	 	 	 	
Issuance of common stock upon exercise of
stock options	 	 	210,735	  	 	 	—  	  	 	 	597	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	597	  	 	 	—  	  	 	 	597	  	 	 	 	 	
Issuance of common stock pursuant to restricted stock units	 	 	328,353	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	 	 	
Issuance of common stock upon acquisition	 	 	2,850,547	  	 	 	3	  	 	 	30,612	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	30,615	  	 	 	—  	  	 	 	30,615	  	 	 	 	 	
Stock-based compensation expense	 	 	—  	  	 	 	—  	  	 	 	6,387	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	6,387	  	 	 	—  	  	 	 	6,387	  	 	 	 	 	
Foreign currency translation adjustment	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(323	) 	 	 	—  	  	 	 	(323	) 	 	 	—  	  	 	 	(323	) 	 	 	 	 	
Net loss	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(16,893	) 	 	 	(16,893	) 	 	 	—  	  	 	 	(16,893	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balance at December 31, 2014	 	 	32,424,554	  	 	 	32	  	 	 	214,524	  	 	 	—  	  	 	 	—  	  	 	 	(776	) 	 	 	(133,017	) 	 	 	80,763	  	 	 	—  	  	 	 	80,763	  	 	 	 	 	
Issuance of common stock upon exercise of stock options	 	 	58,449	  	 	 	—  	  	 	 	129	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	129	  	 	 	—  	  	 	 	129	  	 	 	 	 	
Issuance of common stock pursuant to restricted stock units	 	 	327,628	  	 	 	1	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	1	  	 	 	—  	  	 	 	1	  	 	 	 	 	
Return of common stock issued pursuant
to settlement agreement	 	 	—  	  	 	 	—  	  	 	 	 	 	 	 	(135,000	) 	 	 	(871	) 	 	 	—  	  	 	 	—  	  	 	 	(871	) 	 	 	—  	  	 	 	(871	) 	 	 	 	 	
Withholding tax on restricted stock units vesting	 	 	—  	  	 	 	—  	  	 	 	(209	) 	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(209	) 	 	 	—  	  	 	 	(209	) 	 	 	 	 	
Stock-based compensation expense	 	 	—  	  	 	 	—  	  	 	 	6,014	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	6,014	  	 	 	—  	  	 	 	6,014	  	 	 	 	 	
Foreign currency translation adjustment	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(112	) 	 	 	—  	  	 	 	(112	) 	 	 	—  	  	 	 	(112	) 	 	 	 	 	
Net loss	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	—  	  	 	 	(7,580	) 	 	 	(7,580	) 	 	 	—  	  	 	 	(7,580	) 	 	 	 	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Balance at December 31, 2015	 	 	32,810,631	  	 	$	33	  	 	$	220,458	  	 	 	(135,000	) 	 	$	(871	) 	 	$	(888	) 	 	$	(140,597	) 	 	$	78,135	  	 	$	—  	  	 	$	78,135	  	 	 	 	 	

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Table of Contents
Brightcove Inc.
Consolidated Statements of Cash Flows

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
 	  	(in thousands)	 	
Operating activities	  	 	 	 	 	 	 	 	 	 	 	 	
Net loss	  	$	(7,580	) 	 	$	(16,893	) 	 	$	(10,242	) 	
Adjustments to reconcile net loss to net cash provided by operating activities:	  	 	 	 	 	 	 	 	 	 	 	 	
Depreciation and amortization	  	 	8,687	  	 	 	8,587	  	 	 	5,867	  	
Stock-based compensation	  	 	6,014	  	 	 	6,387	  	 	 	6,401	  	
Deferred income taxes	  	 	(27	) 	 	 	—  	  	 	 	62	  	
Provision for reserves on accounts receivable	  	 	408	  	 	 	118	  	 	 	449	  	
Amortization of premium on investments	  	 	—  	  	 	 	1	  	 	 	73	  	
Loss on disposal of equipment	  	 	68	  	 	 	86	  	 	 	43	  	
Gain from settlement of escrow claim	  	 	(871	) 	 	 	—  	  	 	 	—  	  	
Changes in assets and liabilities, net of acquisitions:	  	 	 	 	 	 	 	 	 	 	 	 	
Accounts receivable	  	 	(157	) 	 	 	409	  	 	 	(3,247	) 	
Prepaid expenses and other current assets	  	 	680	  	 	 	(199	) 	 	 	(644	) 	
Other assets	  	 	(256	) 	 	 	1,140	  	 	 	(819	) 	
Accounts payable	  	 	1,751	  	 	 	(2,324	) 	 	 	2,117	  	
Accrued expenses	  	 	137	  	 	 	(1,902	) 	 	 	2,473	  	
Deferred revenue	  	 	227	  	 	 	6,075	  	 	 	4,785	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash provided by operating activities	  	 	9,081	  	 	 	1,485	  	 	 	7,318	  	
Investing activities	  	 	 	 	 	 	 	 	 	 	 	 	
Cash paid for acquisition, net of cash acquired	  	 	—  	  	 	 	(9,100	) 	 	 	—  	  	
Maturities of investments	  	 	—  	  	 	 	3,060	  	 	 	8,200	  	
Purchases of property and equipment, net of returns (Note 2)	  	 	(1,390	) 	 	 	(3,518	) 	 	 	(3,415	) 	
Capitalization of internal-use software costs	  	 	(1,456	) 	 	 	(1,034	) 	 	 	(500	) 	
Decrease (increase) in restricted cash	  	 	—  	  	 	 	121	  	 	 	(19	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash (used in) provided by investing activities	  	 	(2,846	) 	 	 	(10,471	) 	 	 	4,266	  	
Financing activities	  	 	 	 	 	 	 	 	 	 	 	 	
Proceeds from exercise of stock options	  	 	129	  	 	 	597	  	 	 	1,830	  	
Purchase of non-controlling interest in consolidated subsidiary	  	 	—  	  	 	 	—  	  	 	 	(1,084	) 	
Payments of withholding tax on RSU vesting	  	 	(209	) 	 	 	—  	  	 	 	—  	  	
Proceeds from equipment financing	  	 	1,704	  	 	 	—  	  	 	 	—  	  	
Repayments of equipment financing (Note 10)	  	 	(1,704	) 	 	 	—  	  	 	 	—  	  	
Payments under capital lease obligation	  	 	(1,332	) 	 	 	(1,399	) 	 	 	—  	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net cash (used in) provided by financing activities	  	 	(1,412	) 	 	 	(802	) 	 	 	746	  	
Effect of exchange rate changes on cash	  	 	(102	) 	 	 	(343	) 	 	 	(991	) 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Net increase (decrease) in cash and cash equivalents	  	 	4,721	  	 	 	(10,131	) 	 	 	11,339	  	
Cash and cash equivalents at beginning of year	  	 	22,916	  	 	 	33,047	  	 	 	21,708	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Cash and cash equivalents at end of year	  	$	27,637	  	 	$	22,916	  	 	$	33,047	  	

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Table of Contents
Brightcove Inc.
Consolidated Statements of Cash Flows — (Continued)

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	 	2013	 	
 	  	(in thousands)	 	
Supplemental disclosure of cash flow information	  	 	 	 	  	 	 	 	 	 	 	 	
Cash paid for income taxes	  	$	263	  	  	$	184	  	 	$	122	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Cash paid for interest	  	$	96	  	  	$	96	  	 	$	—  	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Supplemental disclosure of non-cash investing and financing activities	  	 	 	 	  	 	 	 	 	 	 	 	
Unpaid internal-use software costs	  	$	38	  	  	$	6	  	 	$	565	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Unpaid purchases of property and equipment	  	$	1,177	  	  	$	559	  	 	$	152	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Vesting of restricted stock	  	$	—  	  	  	$	—  	  	 	$	8	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Supplemental disclosure of cash flow related to acquisitions	  	 	 	 	  	 	 	 	 	 	 	 	
In connection with the asset purchase agreement with Unicorn Media, Inc. on January 31, 2014, the following transactions occurred:	  	 	 	 	  	 	 	 	 	 	 	 	
Fair value of assets acquired	  	$	—  	  	  	$	44,373	  	 	$	—  	  	
Liabilities assumed related to acquisition	  	 	—  	  	  	 	(4,645	) 	 	 	—  	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Total purchase price	  	 	—  	  	  	 	39,728	  	 	 	—  	  	
Less fair value of common stock issued in connection with acquisition	  	 	—  	  	  	 	(30,615	) 	 	 	—  	  	
Less cash and cash equivalents acquired	  	 	—  	  	  	 	(13	) 	 	 	—  	  	
 	  	 	 	 	  	 	 	 	 	 	 	 	
Cash paid for acquisition, net of cash acquired	  	$	—  	  	  	$	9,100	  	 	$	—  	  	

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Table of Contents
Brightcove Inc.
Notes to Consolidated Financial Statements
Years Ended December 31, 2015, 2014 and 2013
(in thousands, except share and per share data, unless otherwise noted)
1. Business Description
Brightcove Inc. (the Company) is a leading global provider of cloud services for video which enable its customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner.
The Company is headquartered in Boston, Massachusetts and was incorporated in the state of Delaware on August 24, 2004. At December 31, 2015, the Company had nine wholly-owned subsidiaries: Brightcove UK Ltd, Brightcove Singapore Pte. Ltd., Brightcove Korea, Brightcove Australia Pty Ltd, Brightcove Holdings, Inc., Brightcove Kabushiki Kaisha (Brightcove KK), Zencoder Inc. (Zencoder), Brightcove FZ-LLC, and Cacti Acquisition LLC.
2. Summary of Significant Accounting Policies
The accompanying consolidated financial statements reflect the application of certain significant accounting policies as described below and elsewhere in these notes to the consolidated financial statements.
The Company believes that a significant accounting policy is one that is both important to the portrayal of the Company’s financial condition and results, and requires management’s most difficult, subjective, or complex judgments, often as the result of the need to make estimates about the effect of matters that are inherently uncertain.
Basis of Presentation
The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (GAAP). Any reference in these notes to applicable guidance is meant to refer to the authoritative United States generally accepted accounting principles as found in the Accounting Standards Codification (ASC) and Accounting Standards Update (ASU) of the Financial Accounting Standards Board (FASB).
Use of Estimates and Uncertainties
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts expensed during the reporting period.
Significant estimates relied upon in preparing these consolidated financial statements include revenue recognition and revenue reserves, allowances for doubtful accounts, contingent liabilities, the expensing and capitalization of research and development costs for internal-use software, intangible asset valuations, amortization periods, expected future cash flows used to evaluate the recoverability of long-lived assets, the determination of the fair value of stock awards issued, stock-based compensation expense, and the recoverability of the Company’s net deferred tax assets and related valuation allowance.
Although the Company regularly assesses these estimates, actual results could differ materially from these estimates. Changes in estimates are recorded in the period in which they become known. The Company bases its
 
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estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances. Actual results may differ from management’s estimates if these results differ from historical experience, or other assumptions do not turn out to be substantially accurate, even if such assumptions are reasonable when made.
The Company is subject to a number of risks and uncertainties common to companies in similar industries and stages of development including, but not limited to, rapid technological changes, competition from substitute products and services from larger companies, customer concentration, management of international activities, protection of proprietary rights, patent litigation, and dependence on key individuals.
Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries and non-controlling interest. All significant intercompany balances and transactions have been eliminated in consolidation.
Non-controlling interest in 2012 represents the minority stockholders’ proportionate share (37%) of the Company’s majority-owned subsidiary, Brightcove KK, a Japanese joint venture, which was formed on July 18, 2008. The portion of net income attributable to non-controlling interest prior to the remaining acquisition in 2013 is presented as net income attributable to non-controlling interest in consolidated subsidiary in the consolidated statements of operations, and the portion of other comprehensive loss of this subsidiary is presented in the consolidated statements of stockholders’ equity and statements of comprehensive loss. See Note 8 for further discussion.
On January 8, 2013, the Company acquired the remaining 37% interest in Brightcove KK. The purchase price of the remaining interest of Brightcove KK was approximately $1.1 million and was funded by cash on hand. The Company owned a 63% interest in the Brightcove KK joint venture since its formation in 2008. Brightcove KK is now 100% owned by the Company. The purchase was accounted for as an equity transaction and, as such, the Company has continued to consolidate Brightcove KK for financial reporting purposes; however, commencing on January 8, 2013, the Company no longer records non-controlling interest in its consolidated financial statements.
Subsequent Events Considerations
The Company considers events or transactions that occur after the balance sheet date but prior to the issuance of the financial statements to provide additional evidence for certain estimates or to identify matters that require additional disclosure. Subsequent events have been evaluated as required. The Company has evaluated all subsequent events and determined that there are no material recognized or unrecognized subsequent events, except as disclosed in  Note 14  and elsewhere within these notes to the consolidated financial statements.
Foreign Currency Translation
The reporting currency of the Company is the U.S. dollar. The functional currency of the Company’s foreign subsidiaries is the local currency of each subsidiary. All assets and liabilities in the balance sheets of entities whose functional currency is a currency other than the U.S. dollar are translated into U.S. dollar equivalents at exchange rates as follows: (1) asset and liability accounts at period-end rates, (2) income statement accounts at weighted-average exchange rates for the period, and (3) stockholders’ equity accounts at historical exchange rates. The resulting translation adjustments are excluded from income (loss) and reflected as a separate component of stockholders’ equity. Foreign currency transaction gains and losses are included in net loss for the period. The Company may periodically have certain intercompany foreign currency transactions that are deemed to be of a long-term investment nature; exchange adjustments related to those transactions are made directly to a separate component of stockholders’ equity.
 
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Cash and Cash Equivalents
The Company considers all highly liquid investments with an original maturity of three months or less at the date of purchase to be cash equivalents. Management determines the appropriate classification of investments at the time of purchase, and re-evaluates such determination at each balance sheet date. The Company did not have any short-term or long-term investments at December 31, 2015 or 2014.
Cash and cash equivalents primarily consist of cash on deposit with banks and amounts held in interest-bearing money market accounts. Cash equivalents are carried at cost, which approximates their fair market value.
Cash and cash equivalents as of December 31, 2015 and 2014 consist of the following:

 	  	December 31, 2015	 	
Description	  	Contracted
Maturity	 	  	Amortized
Cost	 	  	Fair Market
Value	 	  	Balance Per
Balance
Sheet	 	
Cash	  	 	Demand	  	  	$	18,057	  	  	$	18,057	  	  	$	18,057	  	
Money market funds	  	 	Demand	  	  	 	9,580	  	  	 	9,580	  	  	 	9,580	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total cash and cash equivalents	  	 	 	 	  	$	27,637	  	  	$	27,637	  	  	$	27,637	  	

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	December 31, 2014	 	
Description	  	Contracted
Maturity	 	  	Amortized
Cost	 	  	Fair Market
Value	 	  	Balance Per
Balance
Sheet	 	
Cash	  	 	Demand	  	  	$	13,342	  	  	$	13,342	  	  	$	13,342	  	
Money market funds	  	 	Demand	  	  	 	9,574	  	  	 	9,574	  	  	 	9,574	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total cash and cash equivalents	  	 	 	 	  	$	22,916	  	  	$	22,916	  	  	$	22,916	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Restricted Cash
At December 31, 2015 and 2014, restricted cash was $201 and was held in certificates of deposit as collateral for letters of credit related to the contractual provisions of the Company’s corporate credit cards and the contractual provisions with a customer.
Disclosure of Fair Value of Financial Instruments
The carrying amounts of the Company’s financial instruments, which include cash, cash equivalents, accounts receivable, accounts payable, accrued expenses and capital lease liabilities, approximated their fair values at December 31, 2015 and 2014, due to the short-term nature of these instruments.
The Company has evaluated the estimated fair value of financial instruments using available market information and management’s estimates. The use of different market assumptions and/or estimation methodologies could have a significant impact on the estimated fair value amounts. See Note 5 for further discussion.
Revenue Recognition
The Company primarily derives revenue from the sale of its online video platform, which enables its customers to publish and distribute video to Internet-connected devices quickly, easily and in a cost-effective and high-quality manner. Revenue is derived from three primary sources: (1) the subscription to its technology and related support; (2) hosting, bandwidth and encoding services; and (3) professional services, which include initiation, set-up and customization services.
 
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The Company recognizes revenue when all of the following conditions are satisfied: (1) there is persuasive evidence of an arrangement; (2) the service has been provided to the customer; (3) the collection of fees is probable; and (4) the amount of fees to be paid by the customer is fixed or determinable.
The Company’s subscription arrangements provide customers the right to access its hosted software applications. Customers do not have the right to take possession of the Company’s software during the hosting arrangement. Accordingly, the Company recognizes revenue in accordance with ASC 605,  Revenue Recognition . Contracts for premium customers generally have a term of one year and are non-cancellable. These contracts generally provide the customer with a maximum annual level of usage, and provide the rate at which the customer must pay for actual usage above the annual allowable usage. For these services, the Company recognizes the annual fee ratably as revenue each month. Should a customer’s usage of the Company’s services exceed the annual allowable level, revenue is recognized for such excess in the period of the usage. Contracts for volume customers are generally month-to-month arrangements, have a maximum monthly level of usage and provide the rate at which the customer must pay for actual usage above the monthly allowable usage. The monthly volume subscription and support and usage fees are recognized as revenue during the period in which the related cash is collected.
Revenue recognition commences upon the later of when the application is placed in a production environment, or when all revenue recognition criteria have been met.
Professional services and other revenue sold on a stand-alone basis are recognized as the services are performed, subject to any refund or other obligation.
Deferred revenue includes amounts billed to customers for which revenue has not been recognized, and primarily consists of the unearned portion of annual software subscription and support fees, and deferred professional service fees.
Revenue is presented net of any taxes collected from customers.
Multiple-Element Arrangements
The Company periodically enters into multiple-element service arrangements that include platform subscription fees, support fees, and, in certain cases, other professional services.
The Company assesses arrangements with multiple deliverables under ASU No. 2009-13, Revenue Recognition (Topic 605), Multiple-Deliverable Revenue Arrangements — a Consensus of the FASB Emerging Issues Task Force,  which amended the previous multiple-element arrangements accounting guidance. Pursuant to ASU 2009-13, objective and reliable evidence of fair value of the undelivered elements is no longer required in order to account for deliverables in a multiple-element arrangement separately. Instead, arrangement consideration is allocated to deliverables based on their relative selling price. The new guidance also eliminates the use of the residual method.
In order to treat deliverables in a multiple-element arrangement as separate units of accounting, the deliverables must have stand-alone value upon delivery. If the deliverables have stand-alone value upon delivery, the Company accounts for each deliverable separately. Subscription services have stand-alone value as such services are often sold separately. In determining whether professional services have stand-alone value, the Company considers the following factors for each professional services agreement: availability of the services from other vendors, the nature of the professional services, the timing of when the professional services contract was signed in comparison to the subscription service start date, and the contractual dependence of the subscription service on the customer’s satisfaction with the professional services work. To date, the Company has concluded that all of the professional services included in multiple-element arrangements executed have stand-alone value.
 
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When multiple deliverables included in an arrangement are separated into different units of accounting, the arrangement consideration is allocated to the identified separate units based on a relative selling price hierarchy. The Company determines the relative selling price for a deliverable based on its vendor-specific objective evidence of fair value (VSOE), if available, or its best estimate of selling price (BESP), if VSOE is not available. The Company has determined that third-party evidence of selling price (TPE) is not a practical alternative due to differences in its service offerings compared to other parties and the availability of relevant third-party pricing information. The amount of revenue allocated to delivered items is limited by contingent revenue, if any.
The Company has not established VSOE for its offerings due to the lack of pricing consistency, the introduction of new services and other factors. Accordingly, the Company uses its BESP to determine the relative selling price. The Company determines BESP by considering its overall pricing objectives and market conditions. Significant pricing practices taken into consideration include the Company’s discounting practices, the size and volume of the Company’s transactions, the geographic area where services are sold, price lists, historical contractually stated prices and prior relationships and future subscription service sales with certain classes of customers.
The determination of BESP is made through consultation with and approval by the Company’s management, taking into consideration the go-to-market strategy. As the Company’s go-to-market strategies evolve, the Company may modify its pricing practices in the future, which could result in changes in selling prices, including both VSOE and BESP. The Company analyzes the selling prices used in its allocation of arrangement consideration, at a minimum, on an annual basis. Selling prices are analyzed on a more frequent basis if a significant change in the Company’s business necessitates a more timely analysis or if the Company experiences significant variances in its selling prices.
Cost of Revenue
Cost of revenue primarily consists of costs related to supporting and hosting the Company’s product offerings and delivering professional services. These costs include salaries, benefits, incentive compensation and stock-based compensation expense related to the management of the Company’s data centers, customer support team and the Company’s professional services staff, in addition to third-party service provider costs such as data center and networking expenses, allocated overhead, amortization of capitalized internal-use software development costs and intangible assets and depreciation expense.
Allowance for Doubtful Accounts
The Company offsets gross trade accounts receivable with an allowance for doubtful accounts. The allowance for doubtful accounts is the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable and is based upon historical loss patterns, the number of days that billings are past due, and an evaluation of the potential risk of loss associated with specific accounts. Account balances are charged against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Provisions for allowances for doubtful accounts are recorded in general and administrative expense.
Below is a summary of the changes in the Company’s allowance for doubtful accounts for the years ended December 31, 2015, 2014 and 2013:

 	  	Balance at
Beginning
of Period	 	  	Provision	 	  	Write-offs	 	  	Balance at
End of
Period	 	
Year ended December 31, 2015	  	$	181	  	  	$	408	  	  	$	(257	) 	  	$	332	  	
Year ended December 31, 2014	  	 	461	  	  	 	118	  	  	 	(398	) 	  	 	181	  	
Year ended December 31, 2013	  	 	338	  	  	 	449	  	  	 	(326	) 	  	 	461	  	
 
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Off-Balance Sheet Risk and Concentration of Credit Risk
The Company has no significant off-balance sheet risk, such as foreign exchange contracts, option contracts, or other foreign hedging arrangements. Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash, cash equivalents and trade accounts receivable. The Company maintains its cash and cash equivalents principally with accredited financial institutions of high credit standing. Although the Company deposits its cash with multiple financial institutions, its deposits, at times, may exceed federally insured limits. The Company routinely assesses the creditworthiness of its customers. The Company generally has not experienced any material losses related to receivables from individual customers, or groups of customers. The Company does not require collateral. Due to these factors, no additional credit risk beyond amounts provided for collection losses is believed by management to be probable in the Company’s accounts receivable.
For the years ended December 31, 2015, 2014 and 2013, no individual customer accounted for more than 10% of total revenue.
As of December 31, 2015 and 2014, no individual customer accounted for more than 10% of net accounts receivable.
Concentration of Other Risks
The Company is dependent on certain content delivery network providers who provide digital media delivery functionality enabling the Company’s on-demand application service to function as intended for the Company’s customers and ultimate end-users. The disruption of these services could have a material adverse effect on the Company’s business, financial position, and results of operations.
Software Development Costs
Costs incurred to develop software applications used in the Company’s on-demand application services consist of (a) certain external direct costs of materials and services incurred in developing or obtaining internal-use computer software, and (b) payroll and payroll-related costs for employees who are directly associated with, and who devote time to, the project. These costs generally consist of internal labor during configuration, coding, and testing activities. Research and development costs incurred during the preliminary project stage or costs incurred for data conversion activities, training, maintenance and general and administrative or overhead costs are expensed as incurred. Capitalization begins when the preliminary project stage is complete, management, with the relevant authority, authorizes and commits to the funding of the software project, it is probable the project will be completed, the software will be used to perform the functions intended and certain functional and quality standards have been met. Qualified costs incurred during the operating stage of the Company’s software applications relating to upgrades and enhancements are capitalized to the extent it is probable that they will result in added functionality, while costs that cannot be separated between maintenance of, and minor upgrades and enhancements to, internal-use software are expensed as incurred. These capitalized costs are amortized on a straight-line basis over the expected useful life of the software, which is estimated to be three years. Capitalized internal-use software development costs are classified as “Software” within “Property and Equipment, net” in the accompanying consolidated balance sheets.
During the years ended December 31, 2015, 2014 and 2013, the Company capitalized $1,488, $474 and $1,065, respectively, of internal-use software development costs. The Company recorded amortization expense associated with its capitalized internal-use software development costs of $469, $397 and $312 for the years ended December 31, 2015, 2014 and 2013, respectively.
Property and Equipment
Property and equipment are recorded at cost and depreciated over their estimated useful lives using the straight-line method. Leasehold improvements are amortized over the shorter of the lease term or the estimated
 
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useful life of the related asset. Upon retirement or sale, the cost of assets disposed of, and the related accumulated depreciation, are removed from the accounts, and any resulting gain or loss is included in the determination of net income or loss in the period of retirement.
Property and equipment consists of the following:

 	  	Estimated Useful Life
(in Years)	  	December 31,	 	
 	  	 	  	2015	 	  	2014	 	
Computer equipment	  	3	  	$	20,459	  	  	$	19,815	  	
Software	  	3 - 6	  	 	10,766	  	  	 	9,245	  	
Furniture and fixtures	  	5	  	 	1,942	  	  	 	1,827	  	
Leasehold improvements	  	Shorter of lease

term or the
estimated useful life	  	 	1,059	  	  	 	929	  	
 	  	 	  	 	 	 	  	 	 	 	
 	  	 	  	 	34,226	  	  	 	31,816	  	
Less accumulated depreciation and amortization	  	 	  	 	25,537	  	  	 	21,444	  	
 	  	 	  	 	 	 	  	 	 	 	
 	  	 	  	$	8,689	  	  	$	10,372	  	
 	  	 	  	 	 	 	  	 	 	 	
Depreciation and amortization expense, which includes amortization expense associated with capitalized internal-use software development costs, for the years ended December 31, 2015, 2014 and 2013 was $5,575, $5,387 and $4,148, respectively.
Expenditures for maintenance and repairs are charged to expense as incurred, whereas major improvements are capitalized as additions to property and equipment.
During the quarter ended December 31, 2015, the Company returned $1.2 million of equipment that was originally purchased in the quarter ended June 30, 2015, and received a refund from the vendor for the full amount. As such, the Company reversed $274 of depreciation expense in the quarter ended December 31, 2015 that was recorded in previous quarters. Refer to Note 10  for a discussion of the return of equipment.
Long-Lived Assets
The Company reviews long-lived assets and certain identifiable intangible assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. During this review, the Company re-evaluates the significant assumptions used in determining the original cost and estimated lives of long-lived assets. Although the assumptions may vary from asset to asset, they generally include operating results, changes in the use of the asset, cash flows, and other indicators of value. Management then determines whether the remaining useful life continues to be appropriate, or whether there has been an impairment of long-lived assets based primarily upon whether expected future undiscounted cash flows are sufficient to support the assets’ recovery. If impairment exists, the Company adjusts the carrying value of the asset to fair value, generally determined by a discounted cash flow analysis.
For the years ended December 31, 2015, 2014 and 2013, the Company has not identified any impairment of its long-lived assets.
Business Combinations
The Company records tangible and intangible assets acquired and liabilities assumed in business combinations under the purchase method of accounting. Amounts paid for each acquisition are allocated to the assets acquired and liabilities assumed based on their fair values at the date of acquisition. The Company then allocates the purchase price in excess of net tangible assets acquired to identifiable intangible assets based on
 
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detailed valuations that use information and assumptions provided by management. Any excess purchase price over the fair value of the net tangible and intangible assets acquired and liabilities assumed is allocated to goodwill. If the fair value of the assets acquired exceeds the purchase price, the excess is recognized as a gain.
Significant management judgments and assumptions are required in determining the fair value of acquired assets and liabilities, particularly acquired intangible assets. The valuation of purchased intangible assets is based upon estimates of the future performance and cash flows from the acquired business. Each asset is measured at fair value from the perspective of a market participant.
If different assumptions are used, it could materially impact the purchase price allocation and adversely affect our results of operations, financial condition and cash flows.
Intangible Assets and Goodwill
Intangible assets that have finite lives are amortized over their estimated useful lives based on the pattern of consumption of the economic benefit or, if that pattern cannot be readily determined, on a straight-line basis and are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable, as discussed above.
Goodwill is not amortized, but is evaluated for impairment annually, or whenever events or changes in circumstances indicate that the carrying value may not be recoverable.
In assessing the recoverability of goodwill, the Company must make assumptions regarding the estimated future cash flows, and other factors, to determine the fair value of these assets. If these estimates or their related assumptions change in the future, the Company may be required to record impairment charges against these assets in the reporting period in which the impairment is determined. The Company has determined, based on its organizational structure, that it had one reporting unit as of December 31, 2015 and 2014.
For goodwill, the impairment evaluation includes a comparison of the carrying value of the reporting unit to the fair value of the reporting unit. If the reporting unit’s estimated fair value exceeds the reporting unit’s carrying value, no impairment of goodwill exists. If the fair value of the reporting unit does not exceed its carrying value, then further analysis would be required to determine the amount of the impairment, if any.
In accordance with ASU No. 2011-08, Intangibles — Goodwill and Other (Topic 350) Testing Goodwill for Impairment , the Company has the option to assess qualitative factors to determine whether the existence of events or circumstances leads to a determination that it is more likely than not that the fair value of a reporting unit is less than its carrying amount to determine whether further impairment testing is necessary. Based on the results of the qualitative review of goodwill performed as of December 31, 2015 and 2014, the Company did not identify any indicators of impairment. As such, the two-phase process described above was not necessary.
Comprehensive Income (Loss)
Comprehensive income (loss) is defined as the change in equity of a business enterprise during a period from transactions, other events, and circumstances from non-owner sources. Accumulated other comprehensive loss is presented separately on the consolidated balance sheets and consists entirely of cumulative foreign translation adjustments as of December 31, 2015 and 2014.
Net Loss per Share
The Company calculates basic and diluted net loss per common share by dividing the net loss attributable to common stockholders by the weighted-average number of common shares outstanding during the period. The Company has excluded (a) all unvested restricted shares that are subject to repurchase and (b) the Company’s other potentially dilutive shares, which include warrants to purchase common stock and outstanding common stock options and unvested restricted stock units, from the weighted-average number of common shares outstanding as their inclusion in the computation for all periods would be anti-dilutive due to net losses incurred.
 
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The following potentially dilutive common shares have been excluded from the computation of dilutive net loss per share as of December 31, 2015, 2014 and 2013, as their effect would have been antidilutive:

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	
 	  	(in thousands)	 	
Options outstanding	  	 	4,139	  	  	 	3,805	  	  	 	3,331	  	
Restricted stock units outstanding	  	 	1,043	  	  	 	990	  	  	 	1,398	  	
Warrants	  	 	28	  	  	 	28	  	  	 	28	  	
Income Taxes
The Company accounts for income taxes in accordance with the asset and liability method. Under this method, deferred tax assets and liabilities are recognized based on temporary differences between the financial reporting and income tax bases of assets and liabilities using statutory rates. In addition, this method requires a valuation allowance against net deferred tax assets if, based upon the available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized.
The Company accounts for uncertain tax positions recognized in the consolidated financial statements by prescribing a more-likely-than-not threshold for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Interest and penalties, if applicable, related to uncertain tax positions would be recognized as a component of income tax expense. The Company has no recorded liabilities for uncertain tax positions as of December 31, 2015 or 2014.
In November 2015, the FASB issued ASU No. 2015-17, Income Taxes (Topic 740): Balance Sheet Classification of Deferred Taxes , or ASU 2015-17, which simplifies the presentation of deferred income taxes. Refer to  Note 9  for a discussion of the Company’s application of this change in accounting principle.
Stock-Based Compensation
At December 31, 2015, the Company had four stock-based compensation plans, which are more fully described in Note 7.
For stock options issued under the Company’s stock-based compensation plans, the fair value of each option grant is estimated on the date of grant, and an estimated forfeiture rate is used when calculating stock-based compensation expense for the period. For service-based options, the Company recognizes compensation expense on a straight-line basis over the requisite service period of the award. For restricted stock units issued under the Company’s stock-based compensation plans, the fair value of each grant is calculated based on the Company’s stock price on the date of grant.
The fair value of each option grant issued under the Company’s stock-based compensation plans was estimated using the Black-Scholes option-pricing model. Prior to 2015, as there was no public market for its common stock prior to February 17, 2012, the effective date of the Company’s IPO, and as the trading history of the Company’s common stock was limited through December 31, 2015, the Company determined the volatility for options granted based on an analysis of reported data for a peer group of companies that issued options with substantially similar terms. The expected volatility of options granted had been determined using a weighted average of the historical volatility measures of this peer group of companies. Beginning in 2015, as there was at least three years of trading history of the Company’s common stock, the expected volatility of options granted has been determined using a weighted-average of the historical volatility measures of this peer group of companies as well as the historical volatility of the Company’s own common stock. The expected life of options has been determined utilizing the “simplified method”. The simplified method is based on the average of the vesting tranches and the contractual life of each grant. The risk-free interest rate is based on a treasury instrument
 
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whose term is consistent with the expected life of the stock options. The Company has not paid, and does not anticipate paying, cash dividends on its common stock; therefore, the expected dividend yield is assumed to be zero. In addition, based on an analysis of the historical actual forfeitures, the Company applied an estimated forfeiture rate of approximately 17%, 17% and 15% for the years ended December 31, 2015, 2014 and 2013, respectively, in determining the expense recorded in the accompanying consolidated statements of operations.
The weighted-average fair value of options granted during the years ended December 31, 2015, 2014 and 2013, was $3.10, $4.21 and $5.34 per share, respectively. The weighted-average assumptions utilized to determine such values are presented in the following table:

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
Risk-free interest rate	  	 	1.96	% 	 	 	2.16	% 	 	 	1.80	% 	
Expected volatility	  	 	46	% 	 	 	52	% 	 	 	54	% 	
Expected life (in years)	  	 	6.2	  	 	 	6.2	  	 	 	6.2	  	
Expected dividend yield	  	 	—  	  	 	 	—  	  	 	 	—  	  	
As of December 31, 2015, there was $11,937 of total unrecognized stock-based compensation expense related to stock based awards that is expected to be recognized over a weighted-average period of 2.91 years. The total unrecognized stock-based compensation expense will be adjusted for future changes in estimated forfeitures.
The Company accounts for transactions in which services are received from non-employees in exchange for equity instruments based on the fair value of such services received, or of the equity instruments issued, whichever is more reliably measured. The Company determines the total stock-based compensation expense related to non-employee awards using the Black-Scholes option-pricing model. Additionally, in accordance with ASC 505,  Equity-Based Payments to Non-Employees,  the Company accounts for awards to non-employees prospectively, such that the fair value of the awards is remeasured at each reporting date until the earlier of (a) the performance commitment date or (b) the date the services required under the arrangement have been completed.
For the years ended December 31, 2015, 2014 and 2013, stock-based compensation expense for stock options granted to non-employees in the accompanying consolidated statements of operations was not material.
For the years ended December 31, 2015, 2014 and 2013, total stock-based compensation expense was $6,014, $6,387 and $6,401, respectively.
See Note 7 for a summary of the stock option and restricted stock activity under the Company’s stock-based compensation plans for the year ended December 31, 2015.
Advertising Costs
Advertising costs are charged to operations as incurred. The Company incurred advertising costs of $2,081, $3,515 and $3,215 for the years ended December 31, 2015, 2014 and 2013, respectively.
Recent Accounting Pronouncements
In May 2014, the FASB and the International Accounting Standards Board jointly issued ASU No. 2014-9, Revenue from Contracts with Customers , which clarifies the principles for recognizing revenue and develops a common revenue standard for GAAP and International Financial Reporting Standards. The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to
 
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customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods and services. The ASU is effective for public entities for annual and interim periods beginning after December 15, 2017 and allows for either full retrospective or modified retrospective application, with early adoption not permitted. Accordingly, the standard is effective for the Company on January 1, 2018. The Company is currently evaluating the adoption method it will apply and the impact that this guidance will have on its financial statements and related disclosures. Early adoption is permitted, but not before the original public organization effective date (that is, annual periods beginning after December 15, 2016).
In August 2014, the FASB issued ASU No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.  ASU 2014-15 requires management to evaluate, at each annual or interim reporting period, whether there are conditions or events that exist that raise substantial doubt about an entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. ASU 2014-15 is effective for annual periods ending after December 15, 2016 and earlier application is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on the Company’s consolidated financial statements or disclosures.
In February 2015, the FASB issued updated accounting guidance on consolidation requirements. This update changes the guidance with respect to the analysis that a reporting entity must perform to determine whether it should consolidate certain types of legal entities. This guidance is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2015, with early adoption permitted. The Company does not expect the adoption of this guidance to have a material impact on its financial statements.
In April 2015, the FASB issued ASU 2015-03, Interest — Imputation of Interest (Subtopic 835-30), Simplifying the Presentation of Debt Issuance Costs , which provides that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct reduction from the carrying amount of the related debt liability, rather than classifying the costs separately in the balance sheet as a deferred charge. The ASU aims to reduce complexity. This standard is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2015, with early adoption permitted. The Company does not expect the adoption of this standard to have a material impact on its consolidated financial statements or disclosures.
3. Business Combinations
Unicorn Media, Inc.
On January 31, 2014, the Company acquired substantially all of the assets of Unicorn Media, Inc. and certain of its subsidiaries, or Unicorn, a provider of cloud video ad insertion technology, for total consideration of approximately $39.7 million, which was funded by cash on hand of $9.1 million and the issuance of 2,850,547 shares of common stock (the Acquisition). This transaction was accounted for under the purchase method of accounting in accordance with ASC 805  — Business Combinations . Accordingly, the results of operations of Unicorn have been included in the Company’s consolidated financial statements since the date of acquisition. All of the assets acquired and liabilities assumed in the transaction have been recognized at their acquisition date fair values, which were finalized at December 31, 2014. The Acquisition did not result in the addition of any reportable segments.
Pursuant to the asset purchase agreement, 1,285,715 shares were placed into an escrow account to settle certain claims for indemnification for breaches or inaccuracies in Unicorn’s representations and warranties, covenants and agreements. Prior to the expiration of the indemnity period, the Company posted claims against the escrow account related to liabilities discovered after the date of the acquisition and related matters. In December 2015, the Company entered into a settlement agreement with the Securityholders’ Representative, on behalf of the former stockholders of Unicorn Media, Inc., and received 135,000 shares in exchange for settling the escrow matters and releasing the counterparty from all future liabilities relating to the claims. The Company accounted for the settlement of shares as treasury stock and recorded a corresponding gain of $871 to other expense, net in the consolidated statement of operations.
 
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4. Intangible Assets and Goodwill
Finite-lived intangible assets consist of the following as of December 31, 2015:

Description	  	Weighted
Average
Estimated
Useful Life
(in years)	 	  	Gross
Carrying
Value	 	  	Accumulated
Amortization	 	  	Net
Carrying
Value	 	
Developed technology	  	 	7	  	  	$	14,223	  	  	$	5,369	  	  	$	8,854	  	
Customer relationships	  	 	12	  	  	 	5,957	  	  	 	1,500	  	  	 	4,457	  	
Non-Compete agreements	  	 	3	  	  	 	1,912	  	  	 	1,437	  	  	 	475	  	
Tradename	  	 	3	  	  	 	368	  	  	 	368	  	  	 	—  	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total	  	 	 	 	  	$	22,460	  	  	$	8,674	  	  	$	13,786	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Finite-lived intangible assets consist of the following as of December 31, 2014:

Description	  	Estimated
Useful Life
(in years)	 	  	Gross
Carrying
Value	 	  	Accumulated
Amortization	 	  	Net
Carrying
Value	 	
Developed technology	  	 	7	  	  	$	14,223	  	  	$	3,338	  	  	$	10,885	  	
Customer relationships	  	 	12	  	  	 	5,957	  	  	 	935	  	  	 	5,022	  	
Non-Compete agreements	  	 	3	  	  	 	1,912	  	  	 	998	  	  	 	914	  	
Tradename	  	 	3	  	  	 	368	  	  	 	291	  	  	 	77	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total	  	 	 	 	  	$	22,460	  	  	$	5,562	  	  	$	16,898	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Amortization expense related to intangible assets for the years ended December 31, 2015, 2014 and 2013 was $3,112, $3,200 and $1,719, respectively.
The estimated remaining amortization expense for each of the five succeeding years and thereafter is as follows:

Year Ending December 31,	  	Amount	 	
2016	  	$	3,036	  	
2017	  	 	2,634	  	
2018	  	 	2,217	  	
2019	  	 	1,584	  	
2020	  	 	1,584	  	
2021 and thereafter	  	 	2,731	  	
 	  	 	 	 	
Total	  	$	13,786	  	
 	  	 	 	 	
The carrying amount of goodwill was $50,776 as of December 31, 2015 and 2014.
5. Fair Value Measurements
ASC 820, Fair Value Measurements and Disclosures, establishes a three-level valuation hierarchy for instruments measured at fair value that distinguishes between assumptions based on market data (observable inputs) and the Company’s own assumptions (unobservable inputs). Observable inputs are inputs that market participants would use in pricing the asset or liability based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the inputs that market participants would use in pricing the asset or liability, and are developed based on the best information available in the circumstances.
 
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ASC 820 identifies fair value as an exit price, representing the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants based on the highest and best use of the asset or liability. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. The Company uses valuation techniques to measure fair value that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized as follows:
 
 	•	 	Level 1: Observable inputs, such as quoted prices for identical assets or liabilities in active markets;	
 
 	•	 	Level 2: Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly, such as quoted prices for similar assets or liabilities, or market-corroborated inputs; and	
 
 	•	 	Level 3: Unobservable inputs for which there is little or no market data which require the reporting entity to develop its own assumptions about how market participants would price the assets or liabilities.	
The valuation techniques that may be used to measure fair value are as follows:
A. Market approach — Uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities.
B. Income approach — Uses valuation techniques to convert future amounts to a single present amount based on current market expectations about those future amounts, including present value techniques, option-pricing models, and excess earnings method.
C. Cost approach — Based on the amount that currently would be required to replace the service capacity of an asset (replacement cost).
The following tables set forth the Company’s financial instruments carried at fair value using the lowest level of input as of December 31, 2015 and 2014:

 	  	December 31, 2015	 	
 	  	Quoted
Prices in
Active
Markets for
Identical
Items
(Level 1)	 	  	Significant
Other
Observable
Inputs
(Level 2)	 	  	Significant
Unobservable
Inputs
(Level 3)	 	  	Total	 	
Assets:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Money market funds	  	$	9,580	  	  	$	—  	  	  	$	—  	  	  	$	9,580	  	
Restricted cash	  	 	—  	  	  	 	201	  	  	 	—  	  	  	 	201	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total assets	  	$	9,580	  	  	$	201	  	  	$	—  	  	  	$	9,781	  	

 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	  	December 31, 2014	 	
 	  	Quoted
Prices in
Active
Markets for
Identical
Items
(Level 1)	 	  	Significant
Other
Observable
Inputs
(Level 2)	 	  	Significant
Unobservable
Inputs
(Level 3)	 	  	Total	 	
Assets:	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Money market funds	  	$	9,574	  	  	$	—  	  	  	$	—  	  	  	$	9,574	  	
Restricted cash	  	 	—  	  	  	 	201	  	  	 	—  	  	  	 	201	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Total assets	  	$	9,574	  	  	$	201	  	  	$	—  	  	  	$	9,775	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	  	 	 	 	
Realized gains and losses from sales of the Company’s investments are included in “Other expense, net”.
 
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The Company measures eligible assets and liabilities at fair value, with changes in value recognized in earnings. Fair value treatment may be elected either upon initial recognition of an eligible asset or liability or, for an existing asset or liability, if an event triggers a new basis of accounting. The Company did not elect to remeasure any of its existing financial assets or liabilities, and did not elect the fair value option for any financial assets and liabilities transacted in the years ended December 31, 2015 or 2014.
6. Commitments and Contingencies
Operating Lease Commitments
The Company leases its facilities under non-cancelable operating leases. These operating leases expire at various dates through March 2022. Future minimum rental commitments under operating leases at December 31, 2015 are as follows:

Year Ending December 31,	  	Operating
Lease
Commitments	 	
2016	  	$	6,625	  	
2017	  	 	5,664	  	
2018	  	 	4,973	  	
2019	  	 	4,567	  	
2020	  	 	3,749	  	
2021 and thereafter	  	 	4,417	  	
 	  	 	 	 	
 	  	$	29,995	  	
 	  	 	 	 	
Certain amounts included in the table above relating to co-location leases for the Company’s servers include usage based charges in addition to base rent.
The Company’s primary office lease has the option to renew the lease for two successive periods of five years each. In connection with the office lease, the Company entered into a letter of credit in the amount of $2,404.
Certain of the Company’s operating leases include escalating payment amounts and lease incentives. The Company is recognizing the related rent expense on a straight-line basis over the term of the lease. The lease incentives are considered an inseparable part of the lease agreement, and are recognized as a reduction of rent expense on a straight-line basis over the term of the lease. As of December 31, 2015 and 2014, the Company had deferred rent and rent incentives of $1,653 and $1,548, respectively, of which $1,565 and $1,483, respectively, is classified as a long-term liability in the accompanying consolidated balance sheets. Rent expense for the years ended December 31, 2015, 2014 and 2013 was $6,831, $6,280 and $5,328, respectively. Income from sublease rental activity amounted to $185, $0 and $0, respectively, for the years ended December 31, 2015, 2014 and 2013.
 
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Capital Lease Commitments
In connection with the acquisition of substantially all of the assets of Unicorn, the Company assumed various capital lease arrangements for certain computer equipment for a total obligation of $2,899 as of the closing of the acquisition. During 2015, the Company entered into additional capital lease arrangements for computer equipment and support for a total obligation of $1,294. Amortization expense relating to assets acquired under capital lease is included within depreciation expense. Amortization expense related to assets acquired under capital lease was $469, $408, and $0 for the years ended December 31, 2015, 2014 and 2013, respectively. The lease arrangements expire at various dates through September 2018. Future minimum rental commitments under capital leases at December 31, 2015 are as follows:

Year Ending December 31	  	Capital Lease
Commitments	 	
2016	  	$	895	  	
2017	  	 	508	  	
2018	  	 	231	  	
Less – interest on capital leases	  	 	67	  	
 	  	 	 	 	
 	  	$	1,567	  	
 	  	 	 	 	
At December 31, 2015, total assets under capital leases were $3,607 and related accumulated amortization was $2,006.
In addition to the operating lease and capital lease commitments discussed above, as of December 31, 2015, the Company had non-cancelable commitments of $8,649 payable in 2016 and $8,000 payable in 2017 primarily for content delivery network and storage services.
Legal Matters
The Company, from time to time, is party to litigation arising in the ordinary course of business. Management does not believe that the outcome of these claims will have a material adverse effect on the consolidated financial position, results of operations or cash flows of the Company based on the status of proceedings at this time.
On August 27, 2012, a complaint was filed by Blue Spike, LLC naming the Company in a patent infringement case (Blue Spike, LLC v. Audible Magic Corporation, et al., United States District Court for the Eastern District of Texas). The complaint alleges that the Company has infringed U.S. Patent No. 7,346,472 with a listed issue date of March 18, 2008, entitled “Method and Device for Monitoring and Analyzing Signals,” U.S. Patent No. 7,660,700 with a listed issue date of February 9, 2010, entitled “Method and Device for Monitoring and Analyzing Signals,” U.S. Patent No. 7,949,494 with a listed issue date of May 24, 2011, entitled “Method and Device for Monitoring and Analyzing Signals” and U.S. Patent No. 8,214,175 with a listed issue date of July 3, 2012, entitled “Method and Device for Monitoring and Analyzing Signals.” The complaint seeks an injunction enjoining infringement, damages and pre- and post-judgment costs and interest. The Company answered and filed counterclaims against Blue Spike on December 3, 2012. The Company amended its answer and counterclaims on July 15, 2013. This complaint is subject to indemnification by one of the Company’s vendors. The Company cannot yet determine whether it is probable that a loss will be incurred in connection with this complaint, nor can the Company reasonably estimate the potential loss, if any.
Guarantees and Indemnification Obligations
The Company typically enters into indemnification agreements in the ordinary course of business. Pursuant to these agreements, the Company indemnifies and agrees to reimburse the indemnified party for losses and costs incurred by the indemnified party, generally the Company’s customers, in connection with patent, copyright, trade secret, or other intellectual property or personal right infringement claim by third parties with respect to the
 
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Company’s technology. The term of these indemnification agreements is generally perpetual after execution of the agreement. Based on when customers first subscribe for the Company’s service, the maximum potential amount of future payments the Company could be required to make under certain of these indemnification agreements is unlimited, however, more recently the Company has typically limited the maximum potential value of such potential future payments in relation to the value of the contract. Based on historical experience and information known as of December 31, 2015, the Company has not incurred any costs for the above guarantees and indemnities. The Company has received requests for indemnification from customers in connection with patent infringement suits brought against the customer by a third party. To date, the Company has not agreed that the requested indemnification is required by the Company’s contract with any such customer.
In certain circumstances, the Company warrants that its products and services will perform in all material respects in accordance with its standard published specification documentation in effect at the time of delivery of the licensed products and services to the customer for the warranty period of the product or service. To date, the Company has not incurred significant expense under its warranties and, as a result, the Company believes the estimated fair value of these agreements is immaterial.
7. Stockholders’ Equity
Common Stock
Common stockholders are entitled to one vote per share. Holders of common stock are entitled to receive dividends, when and if declared by the Board.
Treasury Stock
The Company has recorded 135,000 shares as treasury stock as of December 31, 2015 with a cost of $871. See Note 3 for additional information.
Equity Incentive Plans
At December 31, 2015, the Company had four stock-based compensation plans, the Amended and Restated 2004 Stock Option and Incentive Plan (the 2004 Plan), the 2012 Stock Incentive Plan (the 2012 Plan), the Brightcove Inc. 2012 RSU Inducement Plan (the RSU Plan), and the Brightcove Inc. 2014 Stock Option Inducement Plan (the 2014 Stock Inducement Plan).
The 2004 Plan provided for the issuance of incentive and non-qualified stock options, restricted stock, and other equity awards to the Company’s employees, officers, directors, consultants and advisors, up to an aggregate of 7,397,843 shares of the Company’s common stock. The Company also established a UK Sub-Plan of the 2004 Plan under which the Company was permitted to make grants of options to employees subject to tax in the United Kingdom. In conjunction with the effectiveness of the 2012 Plan, the Board voted that no further stock options or other equity-based awards may be granted under the 2004 Plan.
In 2012, the Board and stockholders adopted the 2012 Plan, which became effective on February 16, 2012. The 2012 Plan provides for the issuance of incentive and non-qualified stock options, restricted stock and other stock-based awards to the Company’s officers, employees, non-employee directors and certain other key persons of the Company as are selected by the Board or the compensation committee thereof. In connection with the approval of the 2012 Plan, the Company reserved 1,700,000 shares of common stock for issuance under the 2012 Plan, and 124,703 shares were transferred from the 2004 Plan. The number of shares reserved and available for issuance under the 2012 Plan automatically increases each January 1, beginning in 2013, by 4% of the outstanding number of shares of the Company’s common stock on the immediately preceding December 31 or such lesser number of shares as determined by the Company’s compensation committee subject to an overall overhang limit of 30%. This number is subject to adjustment in the event of a stock split, stock dividend or other change in the Company’s capitalization.
 
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In 2012, the Company adopted the RSU Plan and made awards of restricted stock units pursuant to the RSU Plan to 15 new employees in connection with the acquisition of Zencoder. The awards of restricted stock units cover an aggregate of 77,100 shares of the Company’s common stock and were made as a material inducement to the employees entering into employment with the Company in connection with the acquisition of Zencoder. The restricted stock units will be settled in shares of the Company’s common stock upon vesting.
In 2014, the Company adopted the 2014 Stock Inducement Plan and made awards of options pursuant to the 2014 Stock Inducement Plan to 61 new employees in connection with the asset purchase agreement. The awards of options cover an aggregate of 578,350 shares of the Company’s common stock in the form of options to purchase shares of the Company’s common stock as an inducement to the employees entering into employment with the Company in connection with the asset purchase agreement.
At December 31, 2015, 883,129 shares were available for issuance under all stock-based compensation plans.
The following is a summary of the stock option activity for all stock options plans during the year ended December 31, 2015:

 	  	Shares	 	 	Weighted-Average
Exercise
Price	 	  	Weighted-Average
Remaining
Contractual
Term
(In Years)	 	  	Aggregate
Intrinsic
Value  (2)	 	
Outstanding at December 31, 2014	  	 	4,077,074	  	 	$	7.02	  	  	 	 	 	  	 	 	 	
Granted	  	 	1,299,249	  	 	$	6.60	  	  	 	 	 	  	 	 	 	
Exercised	  	 	(58,449	) 	 	$	2.21	  	  	 	 	 	  	$	281	  	
Canceled	  	 	(694,988	) 	 	$	9.21	  	  	 	 	 	  	 	 	 	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
Outstanding at December 31, 2015	  	 	4,622,886	  	 	$	6.63	  	  	 	6.99	  	  	$	5,131	  	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
Exercisable at December 31, 2015	  	 	2,279,296	  	 	$	5.89	  	  	 	4.90	  	  	$	4,819	  	
 	  	 	 	 	 	 	 	 	  	 	 	 	  	 	 	 	
Vested and expected to vest at December 31, 2015  (1)	  	 	4,003,461	  	 	$	6.58	  	  	 	6.64	  	  	$	5,039	  	

(1)	This represents the number of vested options as of December 31, 2015 plus the number of unvested options expected to vest as of December 31, 2015, based on the unvested options outstanding at December 31, 2015 and adjusted for the estimated forfeiture rate.	
(2)	The aggregate intrinsic value was calculated based on the positive difference between the estimated fair value of the Company’s common stock on December 31, 2015 of $6.20 per share, or the date of exercise, as appropriate, and the exercise price of the underlying options.	
The aggregate intrinsic value for options exercised during the years ended December 31, 2014 and 2013 was $1,499 and $7,104, respectively.
The Company has entered into restricted stock unit (RSU) agreements with certain of its employees pursuant to the 2012 Plan and the RSU Plan. Vesting occurs periodically at specified time intervals, ranging from three months to four years, and in specified percentages. Upon vesting, the holder will receive one share of the Company’s common stock for each unit vested.
 
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The following table summarizes the RSU activity during the year ended December 31, 2015:

 	  	Shares	 	  	Weighted
Average
Grant Date
Fair Value	 	
Unvested by December 31, 2014	  	 	915,458	  	  	$	8.61	  	
Granted	  	 	1,084,489	  	  	 	6.20	  	
Vested and issued	  	 	(327,628	) 	  	 	9.16	  	
Canceled	  	 	(168,505	) 	  	 	9.13	  	
 	  	 	 	 	  	 	 	 	
Unvested by December 31, 2015	  	 	1,503,814	  	  	$	6.69	  	
 	  	 	 	 	  	 	 	 	
Warrants
In September 2006, the Company issued fully vested warrants to purchase an aggregate of 46,713 shares of Series B Preferred Stock, at a purchase price of $3.21 per share, to two lenders in connection with a line of credit agreement. The warrants are exercisable at any time up until the expiration date of August 31, 2016. The fair value of the warrants was recorded as a discount on the related debt, and was amortized to interest expense over the life of the debt. The debt was fully repaid in March 2007. The warrant liability was reported at fair value until completion of the Company’s IPO in February 2012, whereupon the warrants automatically converted into warrants to purchase shares of the Company’s common stock. At the time of conversion of the warrants in connection with the Company’s IPO, the fair value of the warrants was $395, which was reclassified as a component of additional paid-in capital.
During 2012, 18,685 shares exercisable under the warrants were exercised pursuant to a net exercise provision, which resulted in the issuance of 15,781 common shares. There have been no additional exercises through December 31, 2015. The warrants expire in August 2016.
Common Stock Reserved for Future Issuance
At December 31, 2015, the Company has reserved the following shares of common stock for future issuance:

 	  	December 31,
2015	 	
Common stock options outstanding	  	 	4,622,886	  	
Restricted stock unit awards outstanding	  	 	1,503,814	  	
Shares available for issuance under all stock-based compensation plans	  	 	883,129	  	
Common stock warrants	  	 	28,028	  	
 	  	 	 	 	
Total shares of authorized common stock reserved for future issuance	  	 	7,037,857	  	
 	  	 	 	 	
8. Non-controlling Interest
On May 30, 2008, the Company formed Brightcove KK, a wholly owned subsidiary of Brightcove Inc. On July 18, 2008, the Company entered into a joint venture agreement with J-Stream Inc. (J-Stream), Dentsu, Inc. (Dentsu), Cyber Communications, Inc. and Transcosmos Investments & Business Development, Inc. (collectively, the minority stockholders). The minority stockholders invested cash of approximately $4.8 million in Brightcove KK such that their cumulative ownership interest in the entity was 37%, while the Company retained a 63% ownership interest in the entity. The Company determined that it had a controlling interest and was the primary beneficiary of the entity. As such, the Company consolidated Brightcove KK for financial reporting purposes, and a non-controlling interest was recorded for the third parties’ interest in the net assets and operations of Brightcove KK to the extent of the non-controlling partners’ individual investments.
 
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On January 8, 2013, the Company acquired the remaining 37% interest in Brightcove KK and, as a result, Brightcove KK is now 100% owned by the Company. The purchase price of the remaining equity interest was approximately $1.1 million and was funded by cash on hand. The Company continues to consolidate Brightcove KK for financial reporting purposes, however, commencing on January 8, 2013, the Company no longer records a non-controlling interest in the consolidated financial statements. The purchase was accounted for as an equity transaction in accordance with ASC 810,  Consolidation.  Accordingly, the non-controlling interest in the consolidated subsidiary on the accompanying consolidated balance sheet was reduced to zero on the transaction date to reflect the Company’s increased ownership percentage, with the excess of the non-controlling interest balance on the date of the acquisition over the $1.1 million purchase price recorded as additional paid-in capital.
Non-controlling interest represents the minority shareholders’ proportionate share of the Company’s majority owned subsidiary, Brightcove KK. The following table sets forth the changes in non-controlling interest for the year ended December 31, 2013:

 	  	Year Ended
December 31,
2013	 	
Balance at beginning of period	  	$	1,842	  	
Net income attributable to non-controlling interest in consolidated subsidiary	  	 	20	  	
Purchase of non-controlling interest in consolidated subsidiary	  	 	(1,862	) 	
 	  	 	 	 	
Balance at end of period	  	$	—  	  	
 	  	 	 	 	
9. Income Taxes
Loss before the provision for income taxes consists of the following:

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	
Domestic	  	$	(8,028	) 	  	$	(17,492	) 	  	$	(10,740	) 	
Foreign	  	 	839	  	  	 	859	  	  	 	710	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total	  	$	(7,189	) 	  	$	(16,633	) 	  	$	(10,030	) 	
 	  	 	 	 	  	 	 	 	  	 	 	 	
The provision for income taxes in the accompanying consolidated financial statements consists of the following:

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	
Current provision:	  	 	 	 	  	 	 	 	  	 	 	 	
Federal	  	$	—  	  	  	$	—  	  	  	$	—  	  	
State	  	 	29	  	  	 	41	  	  	 	22	  	
Foreign	  	 	389	  	  	 	219	  	  	 	128	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total current	  	 	418	  	  	 	260	  	  	 	150	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Deferred (benefit):	  	 	 	 	  	 	 	 	  	 	 	 	
Federal	  	 	—  	  	  	 	—  	  	  	 	—  	  	
State	  	 	—  	  	  	 	—  	  	  	 	—  	  	
Foreign	  	 	(27	) 	  	 	—  	  	  	 	62	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total deferred	  	 	(27	) 	  	 	—  	  	  	 	62	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total provision	  	$	391	  	  	$	260	  	  	$	212	  	

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A reconciliation of the U.S. federal statutory rate to the Company’s effective tax rate is as follows:

 	  	Year Ended December 31,	 	
 	  	2015	 	 	2014	 	 	2013	 	
Tax at statutory rates	  	 	(34.0	)% 	 	 	(34.0	)% 	 	 	(34.0	)% 	
State income taxes	  	 	3.4	  	 	 	(2.0	) 	 	 	(3.3	) 	
Change in tax rate	  	 	3.0	  	 	 	(1.6	) 	 	 	5.0	  	
Permanent differences	  	 	34.7	  	 	 	16.2	  	 	 	(11.7	) 	
Foreign rate differential	  	 	(1.2	) 	 	 	(0.4	) 	 	 	(0.4	) 	
Research and development credits	  	 	(9.6	) 	 	 	(7.9	) 	 	 	(9.5	) 	
Change in valuation allowance	  	 	7.7	  	 	 	31.2	  	 	 	56.0	  	
Other, net	  	 	1.4	  	 	 	0.1	  	 	 	—  	  	
 	  	 	 	 	 	 	 	 	 	 	 	 	
Effective tax rate	  	 	5.4	% 	 	 	1.6	% 	 	 	2.1	% 	
 	  	 	 	 	 	 	 	 	 	 	 	 	
The approximate income tax effect of each type of temporary difference and carryforward as of December 31, 2015 and 2014 is as follows:

 	  	As of December 31,	 	
 	  	2015	 	  	2014	 	
Net operating loss carry-forwards	  	$	42,666	  	  	$	42,633	  	
Tax credit carry-forwards	  	 	6,646	  	  	 	6,482	  	
Stock-based compensation	  	 	2,283	  	  	 	2,608	  	
Intangible assets	  	 	(5,799	) 	  	 	(6,600	) 	
Fixed assets	  	 	49	  	  	 	246	  	
Account receivable reserves	  	 	1,071	  	  	 	970	  	
Accrued compensation	  	 	1,422	  	  	 	1,463	  	
Capitalized start-up costs	  	 	346	  	  	 	420	  	
Other temporary differences	  	 	777	  	  	 	(334	) 	
 	  	 	 	 	  	 	 	 	
Deferred tax assets	  	 	49,461	  	  	 	47,888	  	
Valuation allowance	  	 	(49,398	) 	  	 	(47,779	) 	
 	  	 	 	 	  	 	 	 	
Net deferred tax assets	  	$	63	  	  	$	109	  	
 	  	 	 	 	  	 	 	 	
The Company is required to compute income tax expense in each jurisdiction in which it operates. This process requires the Company to project its current tax liability and estimate its deferred tax assets and liabilities, including net operating loss (NOL) and tax credit carry-forwards. In assessing the ability to realize the net deferred tax assets, management considers whether it is more likely than not that some portion or all of the net deferred tax assets will not be realized.
The Company has provided a valuation allowance against its remaining U.S. net deferred tax assets as of December 31, 2015 and 2014, as based upon the level of historical U.S. losses and future projections over the period in which the net deferred tax assets are deductible, at this time, management believes it is more likely than not that the Company will not realize the benefits of these deductible differences. The increase in the valuation allowance from 2014 to 2015 of $1.6 million principally relates to the current year taxable loss.
Based upon the level of historical income in Japan and future projections, the Company believes it is probable it will realize the benefits of its future deductible differences. As such, the Company has not recorded a valuation allowance against its net deferred tax assets in Japan as of December 31, 2015 and 2014.
In November 2015, the FASB issued ASU No. 2015-17, Income Taxes (Topic 740): Balance Sheet Classification of Deferred Taxes , or ASU 2015-17, which simplifies the presentation of deferred income taxes. ASU 2015-17 requires that deferred tax assets and liabilities be classified as noncurrent in a classified statement of financial position. ASU 2015-17 is effective for financial statements issued for fiscal years beginning after
 
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December 15, 2016 (and interim periods within those fiscal years) with early adoption permitted. ASU 2015-17 may be either applied prospectively to all deferred tax assets and liabilities or retrospectively to all periods presented. The Company has elected to early adopt ASU 2015-17 retrospectively in the fourth quarter of 2015. As a result, the Company has reclassified $109 from current to noncurrent deferred tax assets as of December 31, 2014. There was no impact on the Company’s results of operations as a result of the adoption of ASU 2015-17.
As of December 31, 2015, the Company had federal and state net operating losses of approximately $131.5 million and $48.0 million, respectively, which are available to offset future taxable income, if any, through 2035. Included in the federal and state net operating losses are deductions attributable to excess tax benefits from the exercise of non-qualified stock options of $12.3 million and $7.8 million, respectively. The tax benefits attributable to these net operating losses will be credited directly to additional paid-in capital when realized. The Company also had federal and state research and development tax credits of $4.7 million and $2.9 million, respectively, which expire in various amounts through 2035. The net operating loss and tax credit amounts are subject to annual limitations under Section 382 change of ownership rules under the U.S. Internal Revenue Code of 1986, as amended. Through June 30, 2014, the Company completed an assessment to determine whether there may have been a Section 382 ownership change and determined that it is more-likely-than-not that the Company’s net operating and tax credit amounts as disclosed are not subject to any material Section 382 limitations.
On January 1, 2009, the Company adopted the provision for uncertain tax positions under ASC 740, Income Taxes. The adoption did not have an impact on the Company’s retained earnings balance. At December 31, 2015 and 2014, the Company had no recorded liabilities for uncertain tax positions.
At December 31, 2015 and 2014, the Company had no accrued interest or penalties related to uncertain tax positions.
The Company files income tax returns in the U.S. federal tax jurisdiction, various state and various foreign jurisdictions. The Company is currently open to examination under the statute of limitations by the Internal Revenue Service and state jurisdictions for the tax years ended 2012 through 2015. Since the Company is in a U.S. loss carryforward position, carryforward tax attributes generated in prior years may still be adjusted upon future examination if they have or will be used in a future period. Additionally, certain non-U.S. jurisdictions are no longer subject for income tax examinations by authorities for tax years before 2010.
The Company’s current intention is to reinvest the total amount of its unremitted earnings in the local international tax jurisdiction or to repatriate the earnings only when tax effective. As such, the Company has not provided for U.S. taxes on the unremitted earnings of its international subsidiaries. Upon repatriation of those earnings, in the form of dividends or otherwise, the Company may be subject to U.S. income taxes (subject to an adjustment for foreign tax credits) and withholding taxes payable to the various foreign countries. Determination of the amount of the unrecognized deferred U.S. income tax liability is not practical due to the complexity associated with this hypothetical calculation.
10. Debt
On November 19, 2015, the Company entered into a loan and security agreement with a lender (the Loan Agreement) providing for up to a $20.0 million asset based line of credit (the Line of Credit). The Company had previously entered into a loan and security agreement dated March 30, 2011 followed by three loan modification agreements. The new Loan Agreement replaces all prior loan agreements in their entirety. Under the Line of Credit, the Company can borrow up to $20.0 million. Borrowings under the Line of Credit are secured by substantially all of the Company’s assets. Outstanding amounts under the Line of Credit accrue interest at a rate equal to the prime rate plus the prime rate margin or the LIBOR rate plus the LIBOR rate margin, as defined. Under the Loan Agreement, the Company must comply with certain financial covenants, including maintaining a minimum asset coverage ratio. If the outstanding principal during any month is at least $15.0 million, the
 
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Company must also maintain a minimum net income threshold based on non-GAAP operating measures. Failure to comply with these covenants, or the occurrence of an event of default, could permit the lender under the Line of Credit to declare all amounts borrowed under the Line of Credit, together with accrued interest and fees, to be immediately due and payable. The Company was in compliance with all covenants under the Line of Credit as of December 31, 2015.
On June 1, 2015, the Company entered into an equipment financing agreement with a lender (the June 2015 Equipment Financing Agreement) to finance the purchase of $1.7 million in computer equipment and support. The liability relating to the June 2015 Equipment Financing Agreement was recorded at fair value using a market interest rate. During the quarter ended December 31, 2015, the Company returned the equipment that was originally purchased and received a refund from the vendor for all amounts paid by the Company under the June 2015 Equipment Financing Agreement. As part of this transaction, the vendor repaid the outstanding debt obligation on behalf of the Company. There are no amounts outstanding as of December 31, 2015.
11. Accrued Expenses
Accrued expenses consist of the following:

 	  	December 31,	 	
 	  	2015	 	  	2014	 	
Accrued payroll and related benefits	  	$	5,393	  	  	$	5,479	  	
Accrued sales and other taxes	  	 	1,728	  	  	 	1,766	  	
Accrued professional fees and outside contractors	  	 	1,023	  	  	 	1,093	  	
Accrued content delivery	  	 	2,112	  	  	 	2,232	  	
Accrued other liabilities	  	 	2,593	  	  	 	1,152	  	
 	  	 	 	 	  	 	 	 	
Total	  	$	12,849	  	  	$	11,722	  	
 	  	 	 	 	  	 	 	 	
12. Segment Information
Disclosure requirements about segments of an enterprise and related information establishes standards for reporting information regarding operating segments in annual financial statements and requires selected information of those segments to be presented in interim financial reports issued to stockholders. Operating segments are identified as components of an enterprise about which separate discrete financial information is available for evaluation by the chief operating decision-maker, or decision-making group, in making decisions on how to allocate resources and assess performance. The Company’s chief decision maker is its chief executive officer. The Company and the chief decision maker view the Company’s operations and manage its business as one operating segment.
Geographic Data
Total revenue to unaffiliated customers by geographic area, based on the location of the customer, was as follows:

 	  	Year Ended December 31,	 	
 	  	2015	 	  	2014	 	  	2013	 	
Revenue:	  	 	 	 	  	 	 	 	  	 	 	 	
North America	  	$	86,106	  	  	$	75,419	  	  	$	65,336	  	
Europe	  	 	25,380	  	  	 	30,624	  	  	 	27,180	  	
Japan	  	 	9,061	  	  	 	7,902	  	  	 	6,497	  	
Asia Pacific	  	 	12,380	  	  	 	10,109	  	  	 	10,095	  	
Other	  	 	1,779	  	  	 	963	  	  	 	787	  	
 	  	 	 	 	  	 	 	 	  	 	 	 	
Total revenue	  	$	134,706	  	  	$	125,017	  	  	$	109,895	  	

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North America is comprised of revenue from the United States, Canada and Mexico. During the years ended December 31, 2015, 2014 and 2013, revenue from customers located in the United States was $80,455, $69,778 and $60,195, respectively. During the years ended December 31, 2015, 2014 and 2013, no other country contributed more than 10% of the Company’s total revenue.
As of December 31, 2015 and 2014, property and equipment at locations outside the United States was not material.
13. 401(k) Savings Plan
The Company maintains a defined contribution savings plan covering all eligible U.S. employees under Section 401(k) of the Internal Revenue Code. Company contributions to the plan may be made at the discretion of the Board. During the year ended December 31, 2015, the Company has made $276 in contributions to the plan.
14. Subsequent Events
On December 31, 2015, the Company entered into an equipment financing agreement with a lender (the December 2015 Equipment Financing Agreement) to finance the purchase of $604 in computer equipment. As of December 31, 2015, no amounts were outstanding under the December 2015 Equipment Financing Agreement. In February 2016, the Company drew down $604 under the December 2015 Equipment Financing Agreement. The Company is repaying its obligation under the December 2015 Equipment Financing Agreement over a two year period through January 2018.
15. Quarterly Financial Data (unaudited)

 	 	For the three months ended:	 	
 	 	Dec. 31,
2015	 	 	Sept. 30,
2015	 	 	June 30,
2015	 	 	March 31,
2015	 	 	Dec. 31,
2014	 	 	Sept. 30,
2014	 	 	June 30,
2014	 	 	March 31,
2014	 	
Revenue	 	$	35,136	  	 	$	33,837	  	 	 	32,848	  	 	$	32,885	  	 	$	31,382	  	 	$	31,527	  	 	 	31,003	  	 	$	31,105	  	
Gross profit	 	 	23,321	  	 	 	22,325	  	 	 	21,290	  	 	 	21,293	  	 	 	20,159	  	 	 	20,708	  	 	 	20,579	  	 	 	19,838	  	
Loss from operations	 	 	(214	) 	 	 	(1,025	) 	 	 	(3,151	) 	 	 	(2,541	) 	 	 	(3,448	) 	 	 	(3,110	) 	 	 	(3,977	) 	 	 	(4,658	) 	
Net income (loss)	 	 	172	) 	 	 	(1,275	) 	 	 	(3,646	) 	 	 	(2,831	) 	 	 	(3,924	) 	 	 	(3,805	) 	 	 	(4,327	) 	 	 	(4,837	) 	
 	 	 	 	 	 	 	 	 	
Basic net income (loss) per share	 	 	0.01	  	 	 	(0.04	) 	 	 	(0.11	) 	 	 	(0.09	) 	 	 	(0.12	) 	 	 	(0.12	) 	 	 	(0.13	) 	 	 	(0.16	) 	
Diluted net income (loss) per share	 	 	0.01	) 	 	 	(0.04	) 	 	 	(0.11	) 	 	 	(0.09	) 	 	 	(0.12	) 	 	 	(0.12	) 	 	 	(0.13	) 	 	 	(0.16	) 	
 
Item 9.	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	
None.
 
Item 9A.	Controls and Procedures	
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our principal executive officer and principal financial officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)), as of the end of the period covered by this Annual Report on Form 10-K. Based on such evaluation, our principal executive officer and principal financial officer have concluded that as of such date, our disclosure controls and procedures were effective.
 
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Management’s Annual Report on Internal Control over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rule 13a-15(f) or 15d-15(f) of the Exchange Act. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles, and includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2015 using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in its Internal Control-Integrated Framework (2013). Based on this assessment and those criteria, management concluded that our internal control over financial reporting was effective as of December 31, 2015.
The effectiveness of our internal control over financial reporting as of December 31, 2015 has been audited by Ernst & Young LLP, an independent registered public accounting firm, as stated in their report which is included herein.
Changes in Internal Control over Financial Reporting
There were no changes in our internal control over financial reporting during our most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
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Report of Independent Registered Public Accounting Firm
The Board of Directors and Stockholders of
Brightcove Inc.
We have audited Brightcove Inc.’s internal control over financial reporting as of December 31, 2015, based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). Brightcove Inc.’s management is responsible for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting included in the accompanying Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the company’s internal control over financial reporting based on our audit.
We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, Brightcove Inc. maintained, in all material respects, effective internal control over financial reporting as of December 31, 2015, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheets as of December 31, 2015 and 2014, and the related consolidated statements of operations, comprehensive loss, stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2015 of Brightcove Inc. and our report dated February 26, 2016 expressed an unqualified opinion thereon.
/s/ Ernst & Young LLP
Boston, Massachusetts
February 26, 2016
 
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Item 9B.	Other Information	
None.
PART III
 
Item 10.	Directors, Executive Officers, and Corporate Governance	
Incorporated by reference from the information in our Proxy Statement for our 2016 Annual Meeting of Stockholders, which we will file with the SEC within 120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.
 
Item 11.	Executive Compensation	
Incorporated by reference from the information in our Proxy Statement for our 2016 Annual Meeting of Stockholders, which we will file with the SEC within 120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.
 
Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	
Incorporated by reference from the information in our Proxy Statement for our 2016 Annual Meeting of Stockholders, which we will file with the SEC within 120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.
 
Item 13.	Certain Relationships and Related Transactions and Director Independence	
Incorporated by reference from the information in our Proxy Statement for our 2016 Annual Meeting of Stockholders, which we will file with the SEC within 120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.
 
Item 14.	Principal Accountant Fees and Services	
Incorporated by reference from the information in our Proxy Statement for our 2016 Annual Meeting of Stockholders, which we will file with the SEC within 120 days of the end of the fiscal year to which this Annual Report on Form 10-K relates.
PART IV
 
Item 15.	Exhibits, Financial Statements and Schedules	
(a)(1) Financial Statements.
The response to this portion of Item 15 is set forth under Item 8 above.
(a)(2) Financial Statement Schedules.
All schedules have been omitted because they are not required or because the required information is given in the Consolidated Financial Statements or Notes thereto set forth under Item 8 above.
(a)(3) Exhibits.
See the Exhibit Index immediately following the signature page of this Annual Report on Form 10-K. The exhibits listed in the Exhibit Index below are filed or incorporated by reference as part of this Annual Report on Form 10-K.
 
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Signatures
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 	 	BRIGHTCOVE INC.	
 	 	
By:	 	/s/ David Mendels	
 	 	
 	 	David Mendels	
 	 	Chief Executive Officer	
 
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POWER OF ATTORNEY
Each person whose individual signature appears below hereby constitutes and appoints Kevin R. Rhodes and David Plotkin, and each of them, with full power of substitution and resubstitution and full power to act without the other, as his or her true and lawful attorney-in-fact and agent to act in his or her name, place and stead and to execute in the name and on behalf of each person, individually and in each capacity stated below, and to file any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing, ratifying and confirming all that said attorneys-in-fact and agents or any of them or their or his substitute or substitutes may lawfully do or cause to be done by virtue thereof.
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Name	  	Title	 	Date	
/s/ David Mendels
David Mendels	  	Chief Executive Officer and Director (Principal Executive Officer)	 	February 26, 2016	
 	 	 	
/s/ Kevin R. Rhodes
Kevin R. Rhodes	  	Chief Financial Officer
(Principal Financial Officer)	 	February 26, 2016	
 	 	 	
/s/ Christopher Stagno
Christopher Stagno	  	Chief Accounting Officer
(Principal Accounting Officer)	 	February 26, 2016	
 	 	 	
/s/ Jeremy Allaire
Jeremy Allaire	  	Chairman of the Board of Directors	 	February 26, 2016	
 	 	 	
/s/ Deborah Besemer
Deborah Besemer	  	Director	 	February 26, 2016	
 	 	 	
/s/ Gary Haroian
Gary Haroian	  	Director	 	February 26, 2016	
 	 	 	
/s/ Derek Harrar
Derek Harrar	  	Director	 	February 26, 2016	
 	 	 	
/s/ Chet Kapoor
Chet Kapoor	  	Director	 	February 26, 2016	
 	 	 	
/s/ Scott Kurnit
Scott Kurnit	  	Director	 	February 26, 2016	
 	 	 	
/s/ David Orfao
David Orfao	  	Director	 	February 26, 2016	
 
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EXHIBIT INDEX

Exhibits	 	 	
 	 	
  2.1* (1)	 	Agreement and Plan of Merger, dated as of July 26, 2012, by and among the Registrant, Zebra Acquisition Corporation, Zencoder Inc. and the Securityholders’ Representative named therein.	
 	 	
  2.2* (2)	 	Asset Purchase Agreement and Plan of Reorganization, dated as of January 6, 2014, by and among the Registrant, Cacti Acquisition LLC, Unicorn Media, Inc., Unicorn Media of Arizona, Inc., U Media Limited and the Securityholders’ Representative named therein.	
 	 	
  3.1* (3)	 	Eleventh Amended and Restated Certificate of Incorporation.	
 	 	
  3.2* (4)	 	Amended and Restated By-Laws.	
 	 	
  4.1* (5)	 	Form of Common Stock certificate of the Registrant.	
 	 	
  4.2* (6)	 	Second Amended and Restated Investor Rights Agreement dated January 17, 2007, by and among the Registrant, the investors listed therein, and Jeremy Allaire, as amended.	
 	 	
  4.3**	 	Warrant to Purchase Stock dated August 31, 2006 issued by the Registrant to ASF Radio, L.P. and Warrant Assignment Form dated November 5, 2015 by and between GE Capital Equity Investments, Inc. and ASF Radio, L.P.	
 	 	
  4.4* (7)	 	Warrant to Purchase Stock dated August 31, 2006 issued by the Registrant to TriplePoint Capital LLC.	
 	 	
  4.5* (8)	 	Brightcove Inc. RSU Inducement Plan.	
 	 	
  4.6* (9)	 	Form of Restricted Stock Unit Award Agreement under the Brightcove Inc. 2012 RSU Inducement Plan.	
 	 	
10.1* (10)	 	Form of Indemnification Agreement between the Registrant and its directors and executive officers.	
 	 	
10.2†* (11)	 	Amended and Restated 2004 Stock Option and Incentive Plan of the Registrant, together with forms of award agreement.	
 	 	
10.3†* (12)	 	2012 Stock Incentive Plan of the Registrant.	
 	 	
10.4†* (13)	 	Form of Incentive Stock Option Agreement under the 2012 Stock Incentive Plan.	
 	 	
10.5† (14)	 	Form of Non-Qualified Stock Option Agreement for Company Employees under the 2012 Stock Incentive Plan.	
 	 	
10.6* (15)	 	Lease dated February 28, 2007 between Mortimer B. Zuckerman, Edward H. Linde and Michael A. Cantalupa, as Trustees of One Cambridge Center Trust and Brightcove Inc., as amended.	
 	 	
10.7* (16)	 	Lease dated June 15, 2011 between BP Russia Wharf LLC and Brightcove Inc.	
 	 	
10.8* (17)	 	Loan and Security Agreement dated March 30, 2011 between Silicon Valley Bank and Brightcove Inc., as amended.	
 	 	
10.9* (18)	 	Second Loan Modification Agreement dated April 29, 2013 between Silicon Valley Bank and Brightcove Inc.	
 	 	
10.10* (19)	 	Third Loan Modification Agreement dated October 3, 2014 between Silicon Valley Bank and Brightcove Inc.	
 	 	
10.11* (20)	 	Loan and Security Agreement dated November 19, 2015 between Silicon Valley Bank and Brightcove Inc.	
 	 	
10.12†* (21)	 	Employment Agreement dated August 8, 2011 between the Registrant and Jeremy Allaire.	
 
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Exhibits	 	 	
 	 	
  10.13†* (22)	 	Employment Agreement dated August 8, 2011 between the Registrant and David Mendels.	
 	 	
  10.14†* (23)	 	Employment Agreement dated August 8, 2011 between the Registrant and Edward Godin.	
 	 	
  10.15†* (24)	 	Employment Agreement dated August 8, 2011 between the Registrant and Andrew Feinberg.	
 	 	
  10.16* (25)	 	Employment Separation Agreement dated January 2, 2013 between the Registrant and Edward Godin.	
 	 	
  10.17†* (26)	 	Amended and Restated Employment Agreement dated July 25, 2013 between Brightcove Inc. and Jeremy Allaire	
 	 	
  10.18†* (27)	 	Letter Agreement dated August 25, 2014 between the Registrant and Christopher Menard related to Mr. Menard’s resignation and separation from employment with the Registrant.	
 	 	
  10.19†* (28)	 	Employment Agreement dated October 1, 2014 between the Registrant and Jon Corley.	
 	 	
  10.20†* (29)	 	Employment Agreement dated October 1, 2014 between the Registrant and Paul Goetz.	
 	 	
  10.21†* (30)	 	Employment Agreement dated November 3, 2014 between the Registrant and Kevin R. Rhodes.	
 	 	
  10.22†* (31)	 	Non-Employee Director Compensation Policy.	
 	 	
  10.23†* (32)	 	Senior Executive Incentive Bonus Plan.	
 	 	
  10.24†* (33)	 	Form of Restricted Stock Unit Award Agreement under the 2012 Stock Incentive Plan.	
 	 	
  10.25†* (34)	 	Form of Restricted Stock Unit Award Agreement for Company Employees under the 2012 Stock Incentive Plan.	
 	 	
  10.26†* (35)	 	Form of Restricted Stock Unit Award Agreement for Non-Employee Directors under the 2012 Stock Incentive Plan.	
 	 	
  10.27* (36)	 	Form of Non-Qualified Stock Option Agreement for Non-Employee Directors under the 2012 Stock Incentive Plan.	
 	 	
  21.1**	 	Subsidiaries of the Registrant.	
 	 	
  23.1**	 	Consent of Ernst & Young LLP, Independent Registered Public Accounting Firm.	
 	 	
  24.1**	 	Power of Attorney (included on signature page).	
 	 	
  31.1**	 	Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	
 	 	
  31.2**	 	Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.	
 	 	
  32.1**●	 	Certification of Chief Executive Officer and Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.	
 	 	
101.INS**	 	XBRL Instance Document.	
 	 	
101.SCH**	 	XBRL Taxonomy Extension Schema Document.	
 	 	
101.CAL**	 	XBRL Taxonomy Extension Calculation Linkbase Document.	
 	 	
101.DEF**	 	XBRL Taxonomy Extension Definition Linkbase Document.	
 	 	
101.LAB**	 	XBRL Taxonomy Extension Label Linkbase Document.	
 	 	
101.PRE**	 	XBRL Taxonomy Extension Presentation Linkbase Document.	
 
(1)	Filed as Exhibit 2.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on July 26, 2012.	
(2)	Filed as Exhibit 2.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on January 6, 2014.	
 
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(3)	Filed as Exhibit 3.2 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(4)	Filed as Exhibit 3.3 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(5)	Filed as Exhibit 4.1 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(6)	Filed as Exhibit 4.2 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(7)	Filed as Exhibit 4.4 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(8)	Filed as Exhibit 4.4 to the Registrant’s Registration Statement on Form S-8 filed with the Securities and Exchange Commission on August 14, 2012.	
(9)	Filed as Exhibit 4.5 to the Registrant’s Registration Statement on Form S-8 filed with the Securities and Exchange Commission on August 14, 2012.	
(10)	Filed as Exhibit 10.1 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(11)	Filed as Exhibit 10.2 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(12)	Filed as Exhibit 10.3 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(13)	Filed as Exhibit 10.4 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(14)	Filed as Exhibit 10.5 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(15)	Filed as Exhibit 10.6 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(16)	Filed as Exhibit 10.7 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(17)	Filed as Exhibit 10.8 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(18)	Filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on April 30, 2013.	
(19)	Filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on October 7, 2014.	
(20)	Filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on November 20, 2015.	
(21)	Filed as Exhibit 10.9 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(22)	Filed as Exhibit 10.10 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(23)	Filed as Exhibit 10.11 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(24)	Filed as Exhibit 10.13 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on August 24, 2011.	
(25)	Filed as Exhibit 10.14 to the Registrant’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 5, 2013.	
(26)	Filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on July 25, 2013.	
(27)	Filed as Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 3, 2014.	
 
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(28)	Filed as Exhibit 10.2 to the Registrant’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 3, 2014.	
(29)	Filed as Exhibit 10.3 to the Registrant’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 3, 2014.	
(30)	Filed as Exhibit 10.1 to the Registrant’s Current Report on Form 8-K filed with the Securities and Exchange Commission on November 10, 2014.	
(31)	Filed as Exhibit 10.14 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(32)	Filed as Exhibit 10.15 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(33)	Filed as Exhibit 10.16 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(34)	Filed as Exhibit 10.17 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(35)	Filed as Exhibit 10.18 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
(36)	Filed as Exhibit 10.19 to Amendment No. 5 to the Registrant’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on February 6, 2012.	
*	Incorporated herein by reference.	
**	Filed herewith.	
•	 	The certifications furnished in Exhibit 32.1 hereto are deemed to accompany this Annual Report on Form 10-K and will not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended. Such certifications will not be deemed to be incorporated by reference into any filings under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except to the extent that the Registrant specifically incorporates it by reference.	
†	Indicates a management contract or any compensatory plan, contract or arrangement.	
 
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Exhibit 4.3
WARRANT
TO PURCHASE
SHARES OF SERIES B CONVERTIBLE PREFERRED STOCK
THIS CERTIFIES THAT, for good and valuable consideration received from ASF Radio, L.P. (“Warrantholder”), Warrantholder is entitled to subscribe for and purchase  36,437  shares (as adjusted pursuant to provisions hereof, the “Shares”) of the fully paid and non-assessable Series B Convertible Preferred Stock of Brightcove Inc. , a Delaware corporation with its principal place of business at 290 Congress Street, 4 th  Floor, Boston, MA 02210 (the “Company”), at an exercise price per share of $2.47 (such price and such other price as shall result, from time to time, from adjustments specified herein, is hereafter referred to as the “ Exercise Price ”), subject to the provisions and upon the terms and conditions hereinafter set forth. As used herein, the term “ Preferred Stock ” or “ Shares ” shall mean the Company’s presently authorized Series B Convertible Preferred Stock, and any stock into or for which such Series B Convertible Preferred Stock may hereafter be converted or exchanged pursuant to the Certificate of Incorporation of the Company as from time to time amended as provided by law and in such Certificate. As used herein, term “ Grant Date ” shall mean August 31, 2006. The Company acknowledges that the cash consideration paid by Warrantholder for this Warrant is $10.00 for income tax purposes, that such amount has been duly received by the Company, and that this Warrant is issued in connection with that certain financial accommodation entered into by and between Company as the obligor and Warrantholder as the obligee thereunder (the “Financing Arrangement”).
In the event that all preferred stock is mandated to be converted into Common Stock, this Warrant shall be exercisable solely for such Common Stock, and any reference throughout this Warrant to shares of Preferred Stock shall be deemed to refer to the shares of Common Stock into which the Preferred Stock may be converted in accordance with the conversion formula set forth in the Company’s Certificate of Incorporation, as amended from time to time.
1. Term. The purchase rights represented by this Warrant are exercisable, in whole or in part, at any time and from time to time, from and after the Grant Date and on or prior to the tenth anniversary of the Grant Date.
2. Method of Exercise; Net Issue Exercise.
2.1 Method of Exercise; Payment; Issuance of New Warrant. The purchase rights represented by this Warrant may be exercised by the Warrantholder, in whole or in part and from time to time, by the surrender of this Warrant (with the notice of exercise form attached hereto as  Exhibit A  duly executed) at the principal office of the Company and by the payment to the Company of an amount equal to the then applicable Exercise Price per share multiplied by the number of Shares then being purchased. The Warrantholder shall be deemed to have become the holder(s) of record of, and shall be treated for all purposes as the record holder(s) of, the Shares represented thereby (and such Shares shall be deemed to have been issued) immediately prior to the close of business on the date or dates upon which this Warrant is exercised. In the event of any exercise of the rights represented by this Warrant, certificates for the Shares so
 
1

purchased shall be promptly delivered to the holder hereof as soon as possible (and in any event within five business days of receipt of such notice) and, unless this Warrant has been fully exercised, a new warrant representing the portion of the Shares, if any, with respect to which this Warrant shall not then have been exercised shall also be issued to the holder hereof as soon as possible (and in any event within such five business day period).
2.2 Non-Cash Exercise.
(a) In lieu of payment in cash, the rights represented by this Warrant may also be exercised by a written notice of exercise in the form of  Exhibit A  attached hereto, providing for the non-cash exercise of this Warrant for the Shares equal to the value (as determined below) of this Warrant (or the portion thereof being exercised), specifying that this non-cash exercise election has been made, and the net number of Shares to be issued after giving effect to such non-cash exercise. In the event the Warrantholder makes such election, Company shall issue to the holder a number of shares computed using the following formula:

 	  	X = Y(A-B)
            A        	  	 	
 	 	 	 	 	
Where:	  	 	 	 	
 	  	X =	 	the number of Shares to be issued to the holder	
 	  	Y =	 	the number of Shares purchasable under the Warrant or, if only a portion of the Warrant is being exercised, the portion of the Warrant being exercised (as of the date of such non-cash exercise)	
 	  	A =	 	the Fair Market Value of one Share of Preferred Stock (as of the date of such non-cash exercise)	
 	  	B =	 	Exercise Price of one Share of Preferred Stock (as adjusted to the date of such non-cash exercise)	
(b) For purposes of this Section 2.2, the “Fair Market Value” of one share of the Company’s Preferred Stock shall be equal to the number of shares of Common Stock into which each share of Preferred Stock is convertible as of the date of the exercise, multiplied by the “Fair Market Value” of a share of Common Stock (as determined pursuant to this Section 2.2). The Fair Market Value of one share of the Company’s Common Stock shall be equal to either (i) if the exercise of this Warrant occurs in connection with an initial public offering of the Company, then the Fair Market Value shall be equal to the “initial price to public” specified in the final prospectus with respect to the initial public offering, or (ii) if the exercise of this Warrant occurs after an initial public offering of the Company but not in connection therewith, then the Fair Market Value shall be equal to the average of the closing price(s) of the Company’s Common Stock as quoted over the counter or on any exchange on which the Common Stock is listed as such closing prices are published in  The Wall Street Journal  for the fifteen trading days (or such lesser number of trading days as the stock may have been actually trading) ending on the day prior to the date of determination of Fair Market Value. Notwithstanding the foregoing, if the Warrant is exercised in connection with a merger or sale of all or substantially all of the Company’s assets or stock, Fair Market Value shall mean the value that would have been allocable to or received in respect of a Warrant Share had the Warrant been exercised prior to such merger or sale. If the Common Stock is not traded Over-The-Counter or on an exchange, or if the Warrant is not exercised in connection with a merger or sale of all or substantially all of its
 
2

assets, the Fair Market Value shall be determined in good faith by the Company’s board of directors. If the holder hereof does not agree with the determination of Fair Market Value as determined by the Company’s board of directors, the Company and the holder hereof shall negotiate an appropriate Fair Market Value. If after ten (10) days, the Company and the holder cannot agree, then the holder may request that the Fair Market Value be determined by an investment banker of national reputation selected by the Company and reasonably acceptable to the Warrantholder. The fees and expenses of such investment banker shall be borne by the Company unless the Fair Market Value determined by such investment banker is equal to or less than the Fair Market Value as determined by the Company, in which event the fees and expenses of such investment banker shall be borne by the holder hereof.
2.3 Exercise Into Common Stock. Upon any exercise of this Warrant, at the written election of the holder, this Warrant may be exercised into the number of shares of Common Stock into which the Shares issuable upon such exercise are then convertible.
2.4 Automatic Exercise. Immediately before the expiration or termination of this Warrant, to the extent this Warrant is not previously exercised, and if the Fair Market Value of one share of whichever is applicable of either (i) the Preferred Stock subject to this Warrant or (ii) the Company’s Common Stock issuable upon conversion of the Preferred Stock subject to this Warrant, is greater than the Exercise Price, then in effect as adjusted pursuant to this Warrant, then this Warrant shall be deemed automatically exercised pursuant to Section 2.2 above, even if not surrendered. For purposes of such automatic exercise, the Fair Market Value of the Company’s Common Stock upon such expiration shall be determined pursuant to Section 2.2 (b) above. To the extent this Warrant or any portion thereof is deemed automatically exercised pursuant to this Section, the Company agrees to promptly notify the Warrantholder of the number of Shares, if any, the holder hereof is to receive by reason of such automatic exercise.
2.5 Exercise in Connection with an Initial Public Offering, Sale or Merger Notwithstanding any other provision hereof, if the exercise of all or any portion of this Warrant is made or to be made in connection with the occurrence of a public offering, sale or merger of the Company, the exercise of all or any portion of this Warrant shall, at the written election of the Warrantholder, be conditioned upon the consummation of the public offering, sale or merger of the Company, in which case such exercise shall not be deemed to be effective until the consummation of such transaction. In the event that the transaction is not consummated within 45 days of the targeted date of the transaction, any such exercise shall, at the election of the Warrantholder, be deemed rescinded.
3. Stock Fully Paid; Reservation of Shares. All Shares that may be issued upon the exercise of the rights represented by this Warrant and Common Stock issuable upon conversion of such Shares will, upon issuance, be validly issued, fully paid and non-assessable, issued in compliance with all applicable federal and state securities laws, and free from all taxes, liens and charges with respect to the issue thereof. During the period within which the rights represented by this Warrant may be exercised, the Company will at all times have authorized and reserved for the purpose of issuance upon exercise of the purchase rights evidenced by this Warrant, a sufficient number of shares of its Preferred Stock (and Common Stock issuable upon conversion of such shares of Preferred Stock) to provide for the exercise of the rights represented by this Warrant.
 
3

4. Adjustment of Exercise Price and Number of Shares. Without duplication of any such adjustment made pursuant to the terms of the Company’s Certificate of Incorporation, the number of Shares purchasable upon the exercise of this Warrant and the Exercise Price shall be subject to adjustment from time to time upon the occurrence of certain events, as follows:
(a) Reclassification, Reorganization, Change or Conversion. In case of any reclassification, reorganization, change or conversion of securities of the class issuable upon exercise of this Warrant (other than a change in par value, or from par value to no par value, or from no par value to par value, or as a result of a subdivision or combination), then in any of these events, the Company shall execute a replacement warrant (a “New Warrant”), in form and substance reasonably satisfactory to the holder of this Warrant, upon the exercise of which (and at a total purchase price under the New Warrant not to exceed that payable upon the exercise in full of this Warrant) the holder of the New Warrant shall receive, in lieu of each Share receivable upon the exercise of this Warrant, the same kind and amount of shares of stock, other securities, money and property receivable by a holder of one share of Preferred Stock upon such reclassification, reorganization, change or conversion. Such New Warrant shall provide for adjustments that shall be as nearly equivalent as may be practicable to the adjustments provided for in this Section 4. The provisions of this section (a) shall similarly apply to successive reclassifications, reorganizations, changes, or conversions.
(b) Merger or Sale. In case of any (i) consolidation or merger of the Company with or into another corporation or entity (other than a merger with another corporation or entity in which the Company is the surviving corporation and which does not result in any reclassification or change of outstanding securities issuable upon exercise of this Warrant), or (ii) sale of all or substantially all of the assets or stock of the Company, then in either of such events, the Company, or such successor or purchasing corporation, as the case may be, shall execute a replacement warrant (a “New Warrant”), in form and substance reasonably satisfactory to the holder of this Warrant, upon the exercise of which (and at a total purchase price under the New Warrant not to exceed that payable upon the exercise in full of this Warrant) the holder of the New Warrant shall receive securities of the issuer of the New Warrant (shares of preferred or common stock or other applicable securities of such new issuer) with aggregate value equivalent to the value of the securities of the Company issuable upon exercise of this Warrant immediately prior to such merger or sale. Such New Warrant shall provide for adjustments that shall be as nearly equivalent as may be practicable to the adjustments provided for in this Section 4. The provisions of this section (b) shall similarly apply to successive mergers and sales.
(c) Subdivisions or Combination of Shares; Stock Dividends. In the event that the Company shall at any time subdivide the outstanding shares of Preferred Stock, or shall issue a stock dividend on its outstanding shares of Preferred Stock, the number of Shares issuable upon exercise of this Warrant immediately prior to such subdivision or immediately prior to the issuance of such stock dividend shall be proportionately increased, and the Exercise Price shall be proportionately decreased, and in the event that the Company shall at any time combine the outstanding shares of Preferred Stock, the number of Shares issuable upon exercise of this Warrant immediately prior to such combination shall be proportionately decreased, and the Exercise Price shall be proportionately increased, effective at the close of business on the date of such subdivision, stock dividend or combination, as the case may be.
 
4

(d) Issuance of Additional Shares In the event that the Company shall at any time make an issuance of “Additional Shares” for consideration (calculated after giving effect to the price at which any preferred shares may be converted to Common Stock) which is less than the Exercise Price per share, then the price at which the Shares may be converted into the Company’s Common Stock shall be subject to the same adjustment, if any, to the price at which the Company’s Preferred Stock may be converted into the Company’s Common Stock pursuant to the Company’s Certificate of Incorporation (as may be amended from time to time), and such adjustment shall be effective as to the Shares receivable upon the exercise of this Warrant regardless of whether or not such conversion price adjustment under such Certificate requires the actual issuance of the affected shares of Preferred Stock. “Additional Shares” shall be defined as the issuance of additional shares of any series of Preferred Stock or of Common Stock as set forth in the Company’s Certificate of Incorporation. For clarity, if no adjustment to the price at which the Company’s Preferred Stock may be converted into the Company’s Common Stock is made in accordance with the Company’s Certificate of Incorporation, then the price at which the Shares may be converted into the Company’s Common Stock shall not be adjusted.
(e) No Impairment. The Company will not, by amendment of its Certificate of Incorporation or any other organizational or shareholder rights documents of the Company, or through any reorganization, recapitalization, transfer of assets, consolidation, merger, dissolution, issue or sale of securities or any other voluntary action, seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Company, but will at all times in good faith assist in the carrying out of all the provisions of this Section 4 and in the taking of all such action as may be necessary or appropriate in order to protect the rights of the holder of this Warrant against impairment.
(f) Notices of Record Date. In case at any time:
(i) the Company shall declare any dividend upon its Preferred Stock or Common Stock payable in cash or stock (other than a dividend on the Common Stock payable in shares of Common Stock) or make any other distribution to the holders of its Preferred Stock or its Common Stock;
(ii) the Company shall offer for subscription pro rata to the holders of its Preferred Stock any additional shares of stock of any class, or other rights;
(iii) there shall be any capital reorganization or reclassification of the capital stock of the Company which affects the Preferred Stock or the Common Stock, or a consolidation or merger of the Company with or into, or a sale of all or substantially all its assets to another entity or entities; or
(iv) there shall be a voluntary or involuntary dissolution, liquidation or winding up of the Company;
then, in any one or more of said cases, the Company shall give notice as provided in Section 11(e) hereunder as follows: (A) at least 10 days’ prior written notice of the date on which the books of the Company shall close or a record shall be taken for such dividend, distribution or subscription
 
5

rights or for determining rights to vote in respect of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, and (B) in the case of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, at least 10 days’ prior written notice of the date when the same shall take place. Such notice in accordance with the foregoing clause (A) shall also specify, in the case of any such dividend, distribution or subscription rights, the date on which the holders of Preferred Stock or Common Stock shall be entitled thereto, and such notice in accordance with the foregoing clause (B) shall also specify the date on which the holders of Preferred Stock or Common Stock shall be entitled to exchange their Preferred Stock or Common Stock for securities or other property deliverable upon such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, as the case may be.
5. Notice of Adjustments. Whenever the Exercise Price shall be adjusted pursuant to the provisions hereof, the Company shall within ten (10) days of such adjustment deliver a certificate signed on behalf of the Company by its chief financial officer to the holder of this Warrant setting forth, in reasonable detail, the event requiring the adjustment, the amount of the adjustment, the method by which such adjustment was calculated, and the Exercise Price after giving effect to such adjustment.
6. Fractional Shares. No fractional shares of Preferred Stock or Common Stock will be issued in connection with any exercise hereunder, but in lieu of such fractional shares the Company shall make a cash payment therefor upon the basis of the Exercise Price then in effect.
7. Compliance with Securities Act; Disposition of Warrant or Shares of Preferred Stock
(a) Compliance with Securities Act. The holder of this Warrant, by acceptance hereof, agrees that this Warrant, the shares of Preferred Stock to be issued upon exercise hereof and the Common Stock to be issued upon the conversion of such Preferred Stock, are being acquired for investment purposes only and that such holder will not offer, sell or otherwise dispose of this Warrant or any shares of Preferred Stock to be issued upon exercise hereof (or Common Stock to be issued upon the conversion of such Preferred Stock) except under circumstances which will not result in a violation of the Securities Act of 1933, as amended (the “ Act ”) and as permitted by Section 7(b) below. This Warrant and all shares of Preferred Stock issued upon exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) shall, unless registered under the Act, be stamped or imprinted with a legend in substantially the following form:
THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). NO SALE OR DISPOSITION MAY BE EFFECTED WITHOUT (i) AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR (ii) AN OPINION OF COUNSEL FOR THE HOLDER, REASONABLY SATISFACTORY TO THE COMPANY, THAT SUCH REGISTRATION IS NOT REQUIRED, EXCEPT THAT NO SUCH OPINION SHALL BE REQUIRED IF SUCH SALE IS PURSUANT TO RULE 144 PROMULGATED UNDER THE ACT.
 
6

(b) Disposition of Warrant and Shares. With respect to any offer, sale or other transfer or disposition of this Warrant or any shares of Preferred Stock acquired pursuant to the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) prior to registration of such Shares, the holder hereof and each subsequent holder of this Warrant agrees to give written notice to the Company prior thereto, describing briefly the manner thereof, together with a written opinion of such holder’s counsel (if reasonably requested by the Company and reasonably satisfactory to the Company) to the effect that (i) such offer, sale or other transfer or disposition may be effected without registration or qualification of this Warrant or such shares of Preferred Stock (or Common Stock to be issued upon the conversion of such Preferred Stock) under the Act as then in effect, and (ii) indicating whether or not under the Act this Warrant or the certificates representing such shares of Preferred Stock or Common Stock to be sold or otherwise transferred or disposed of require any restrictive legend thereon in order to ensure compliance with the Act;  provided, however , that a written opinion of holder’s counsel shall not be required in connection with any sale pursuant to Rule 144. This Warrant or the certificates representing the shares of Preferred Stock or Common Stock thus transferred (except a transfer pursuant to Rule 144) shall bear a legend as to the applicable restrictions on transferability in order to insure compliance with the Act, unless in the aforesaid opinion of counsel for the holder, such legend is not required in order to insure compliance with the Act. Upon any valid transfer of this Warrant or portion thereof, Company agrees to reissue the Warrant (or Warrants in the case of a partial transfer) and/or the Shares receivable upon the exercise hereof, and if the legend is not required, such re-issuance shall be without said legend. Nothing herein shall restrict the transfer of this Warrant (or any portion hereof) or the certificates representing the shares of Preferred Stock acquired pursuant to the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) by the initial holder hereof or any successor holder to any affiliate of such holder, including without limitation any partnership affiliated with such holder, any partner of any such partnership or any successor corporation to the holder hereof as a result of a merger or consolidation with or a sale of all or substantially all of the stock or assets of the holder. Any transfer described above must be made in compliance with all applicable federal and state securities laws and the IRA (as defined below). The Company may issue stop transfer instructions to its transfer agent in connection with the foregoing restrictions.
8. Warrantholder’s Representations
(a) The Warrantholder acknowledges that it has had access to all material information concerning the Company which it has requested. The Warrantholder also acknowledges that it has had the opportunity to, and has to its satisfaction, questioned the officers of the Company with respect to its investment hereunder. The Warrantholder represents that it understands that the Warrant and the Preferred Stock (and the shares of Common Stock issuable upon conversion of the Preferred Stock) are speculative investments, that it is aware of the Company’s business affairs and financial condition and that it has acquired sufficient information about the Company to reach an informed and knowledgeable decision to acquire the Warrant. The Warrantholder is purchasing the Warrant and any Preferred Stock issued upon exercise thereof (and the shares of Common Stock issuable upon conversion of the Preferred Stock) for investment for its own account only and not with a view to, or for resale in connection with, any “distribution” thereof in violation of the Act or applicable state securities laws. The Warrantholder further represents that it understands that the Warrant and Preferred Stock have not been registered under the Act or applicable state securities laws by reason of specific exemptions therefrom, which exemptions
 
7

depend upon, among other things, the bona fide nature of the Warrantholder’s investment intent as expressed herein. The Warrantholder is an “accredited investor” as defined in Regulation D promulgated under the Act.
9. Company’s Representations
As a material inducement to the Warrantholder to purchase this Warrant, the Company hereby represents and warrants that:
(a) The Company shall have made all filings under applicable federal and state securities laws necessary to consummate the issuance of this Warrant in compliance with such laws, except for such filings as may be made properly after the Grant Date.
(b) If there are parties to any stock purchase agreements whose consent or approval is required prior to the execution and delivery of this Warrant ,  the Company and any such parties shall have entered into a consent, waiver or amendment to each such stock purchase agreement to provide for such consent and any required waivers, in such form and substance acceptable to the Warrantholder, and such consent, waiver or amendment shall be in full force and effect as of the date hereof.
(c) If there are parties to any investor’s rights agreements whose consent or approval is required prior to the execution and delivery of this Warrant ,  the Company and any such parties shall have entered into a consent, waiver or amendment to each such investor’s rights agreement providing for such consent and any required waivers, in such form and substance acceptable to Warrantholder, and such consent, waiver or amendment shall be in full force and effect as of the date hereof.
(d) The copies of any existing stock purchase agreements and investor’s rights agreements of the Company and the Company’s charter documents and bylaws which have been furnished to Warrantholder or the Warrantholder’s counsel reflect all amendments made thereto at any time prior to the date hereof and are correct and complete.
(e) As of the date hereof, the authorized capital stock of the Company shall be as stated on the Capitalization Schedule attached hereto as  Exhibit B  (the “ Capitalization Schedule ”) and made a part hereof. As of the date hereof, except for this Warrant and except as set forth on the attached Capitalization Schedule, the Company shall not have outstanding any stock or securities convertible or exchangeable for any shares of its capital stock or containing any profit participation features, nor shall it have outstanding any rights, warrants or options to subscribe for or to purchase its capital stock or any stock or securities convertible into or exchangeable for its capital stock or any stock appreciation rights or phantom stock plans. The Capitalization Schedule truthfully and accurately sets forth the following information with respect to all outstanding options and rights to acquire the Company’s capital stock: the aggregate number of shares covered, the exercise prices and the term of each option agreement. As of the date hereof, except as set forth on the Capitalization Schedule or the Company documents described in
 
8

section (d) above, the Company shall not be subject to any obligation (contingent or otherwise) to repurchase or otherwise acquire or retire any shares of its capital stock or any warrants, options or other rights to acquire its capital stock. As of the date hereof, all of the outstanding shares of the Company’s capital stock shall be validly issued, fully paid and nonassessable.
(f) With respect to the issuance of this Warrant or the issuance of the Preferred Stock upon exercise of the Warrant (and the shares of Common Stock issuable upon conversion of such shares of Preferred Stock), there are no statutory or contractual stockholders preemptive rights or rights of refusal, except for any such rights contained in any stock purchase agreement and/or investor’s rights agreements which have been waived. The offer, sale and issuance of this Warrant does not require registration under the Act or any applicable state securities laws. To the best of the Company’s knowledge, there are no agreements between the Company’s stockholders with respect to the voting or transfer of the Company’s capital stock or with respect to any other aspect of the Company’s affairs, except for any stock purchase agreements, investor’s rights agreements or voting agreements identified on the attached Capitalization Schedule.
(g) The execution, delivery and performance of this Warrant has been duly authorized by the Company. This Warrant constitutes a valid and binding obligation of the Company, enforceable in accordance with its terms. The execution and delivery by the Company of this Warrant, the issuance of the Preferred Stock upon exercise of this Warrant (and the shares of Common Stock issuable upon conversion of such shares of Preferred Stock), and the fulfillment of and compliance with the respective terms hereof and thereof by the Company, do not and shall not (i) conflict with or result in a breach of the terms, conditions or provisions of, (ii) constitute a default under, (iii) result in the creation of any lien, security interest, charge or encumbrance upon the Company’s capital stock or assets pursuant to, (iv) give any third party the right to modify, terminate or accelerate any obligation under, (v) result in a violation of, or (vi) require any authorization, consent, approval, exemption or other action by or notice or declaration to, or filing with, any court or administrative or governmental body or agency pursuant to, the charter or bylaws of the Company or any subsidiary, or any law, statute, rule or regulation to which the Company or any subsidiary is subject, or any agreement, instrument, order, judgment or decree to which the Company or any subsidiary is subject, except for any such filings required under applicable “blue sky” or state securities laws or required under Regulation D promulgated under the Act.
10. Company Financial Information.
Until such time as the Company shall have satisfied all of its obligations under the Financing Arrangement, Company shall deliver to Warrantholder such financial information as is required under the terms of the Financing Arrangement. From and after the date that the Company shall have satisfied all of its obligations under the Financing Arrangement, and notwithstanding any other agreement to the contrary between the parties hereto, the Company shall deliver to the Warrantholder (so long as the Warrantholder holds all or any portion of the Warrant or any Preferred Stock or any shares of Common Stock issuable upon conversion of such shares of Preferred Stock) no later than 150 days after each fiscal year end its annual financial statements.
 
9

11. Miscellaneous
(a) Rights as Shareholders. No holder of this Warrant, as such, shall be entitled to vote or receive dividends or be deemed the holder of Preferred Stock (or Common Stock to be issued upon the conversion of such Preferred Stock) or otherwise be entitled to any voting or other rights as a shareholder of the Company, until this Warrant shall have been exercised and the Shares purchasable upon the exercise shall have become deliverable, as provided herein.
(b) Issuance Tax. The issuance of certificates for shares of Preferred Stock upon exercise of this Warrant (or Common Stock to be issued upon the conversion of such shares of Preferred Stock) shall be made without charge to the holder hereof for any issuance tax in respect hereof, provided that the Company shall not be required to pay any tax which may be payable in respect of any transfer involved in the issuance and delivery of any certificate in a name other than that of the holder of this Warrant.
(c) Modification and Waiver. This Warrant and any provision hereof may be changed, waived, discharged or terminated only by an instrument in writing signed by the Company and the holder of this Warrant.
(d) Attorneys’ Fees. In the event of an action, suit or proceeding brought under or in connection herewith, the prevailing party therein shall be entitled to recover from, and the other party hereto agrees to pay, the prevailing party’s costs and expenses in connection therewith, including reasonably attorneys’ fees.
(e) Notices. All notices, demands, elections or other communications required or permitted to be given or delivered under or by reason of the provisions hereof shall be in writing and shall be deemed to have been given when (i) delivered personally to the recipient, (ii) sent via facsimile transmission, (iii) the next business day after having been sent to the recipient by reputable overnight courier service (charges prepaid) or (iv) four business days after having been mailed to the recipient by certified or registered mail, return receipt requested and postage prepaid. Such notices, demands, elections and other communications shall be sent to the Warrantholder and to the Company at the respective addresses and transmission numbers indicated on the signature page hereof, or to such other address or to the attention of such other person as the recipient party has specified by prior written notice to the sending party.
(f) Binding Effect on Successors. This Warrant and the terms hereof shall be binding upon any corporation succeeding the Company by merger, consolidation or acquisition of all or substantially all of the Company’s assets, and all of the obligations of the Company relating to the Preferred Stock issuable upon the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) or any New Warrant (and the securities issuable thereunder) shall survive the exercise and termination of this Warrant (or any New Warrant) and all of the covenants and agreements of the Company shall inure to the benefit of the successors and permitted assigns of the holder hereof. All covenants and agreements contained herein by or on behalf of any of the parties hereto shall bind and inure to the benefit of the respective successors and permitted assigns of the parties hereto whether so expressed or not.
 
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(g) Lost Warrants or Stock Certificates. The Company covenants to the holder hereof that upon receipt of evidence reasonably satisfactory to the Company of the loss, theft, destruction, or mutilation of this Warrant or any stock certificate issued upon exercise hereof or in replacement thereafter and, in the case of any such loss, theft or destruction, upon receipt of an indemnity reasonably satisfactory to the Company and without requiring any bond, or in the case of any such mutilation upon surrender and cancellation of such Warrant or stock certificate, the Company will make and deliver a replacement Warrant or stock certificate, of like tenor, in lieu of the lost, stolen, destroyed or mutilated Warrant or stock certificate.
(h) Registration Agreement. The shares of Common Stock issuable upon conversion of the Shares shall have certain incidental or “piggyback” registration rights pursuant to, and on the terms and conditions set forth in, that certain Amended and Restated Investor Rights Agreement dated as of November 21, 2005 among the Company and the other parties named therein (the “IRA”). A copy of said IRA has been provided to the Warrantholder. Immediately following the execution of this Warrant, the Warrantholder shall execute, at the option of the Issuer, either a counterpart signature page to such IRA, or an amendment to the IRA, either of which document shall add the Warrantholder as a party thereto and give the Warrantholder the registration rights set forth in Section 2.2 of the IRA and bind the Warrantholder to all obligations under the IRA including, without limitation, those set forth in Sections 2.7 and 2.14 of the IRA, as and to the extent provided therein. Company and the Warrantholder hereby further agree that for the purposes of the IRA, the Shares issuable upon exercise of this Warrant are “Registrable Securities,” as that term is defined in the Investor Rights Agreement.
(i) Descriptive Headings. The descriptive headings of the several paragraphs of this Warrant are inserted for convenience only and do not constitute a part of this Warrant.
(j) Governing Law. THIS WARRANT SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAWS OF THE STATE OF DELAWARE.
SIGNATURE PAGE FOLLOWS:
 
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In Witness Whereof, this Warrant to purchase Preferred Stock has been duly executed as of the Grant Date hereinabove set forth.

Issued By:	 	 	 	Accepted By:	
Brightcove Inc.	 	 	 	ASF Radio, L.P.	
 	 	 	 	 	 	By ASF Radio GP, LLC, its general partner	
 	 	 	 	 	
By:	 	 	 	 	 	By:	 	 	
Name:	 	Kevin Rhodes	 	 	 	Name:	 	Lucas Cohen	
Title:	 	Chief Financial Officer	 	 	 	Title:	 	Secretary	
Address for Notices:	 	 	 	Address for Notices:	
290 Congress Street	 	 	 	 	 	 	
4th Floor
Boston, MA 02210	 	 	 	Attention:
 
Fax:	 	 	
 	 	 	 	
Fax: 617-261-4831	 	 	 	 	 	 	
 
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EXHIBIT A
Notice of Exercise
 
To:	Brightcove Inc. (“Company”)	
290 Congress Street
4th Floor
Boston, MA 02210
Attention: Chief Financial Officer
[1. The undersigned hereby elects to purchase                                                           shares of Series B Convertible Preferred Stock of Company pursuant to the terms of the attached Warrants, and tenders herewith payment of the purchase price of such shares in full.]
[1. The undersigned hereby elects to purchase                                                           shares of Series B Convertible Preferred Stock of Company pursuant to a non-cash exercise of the Warrant as provided in Section 2.2 of the Warrant.]
2. Check here if applicable:          The undersigned confirms that this exercise is made in connection with the occurrence of a public offering, sale or merger of the Company, and the undersigned further elects to condition this exercise of the Warrant upon the consummation of said public offering, sale or merger of the Company. This exercise shall not be deemed to be effective until the consummation of such transaction. In the event that transaction is not consummated within 45 days of the targeted date of the transaction, the undersigned will advise Company whether or not this exercise should be deemed rescinded.
2. Please issue a certificate or certificates representing said shares in the name of the undersigned or in such other name or names as are specified below:
ASF Radio, L.P.
Address:
3. The undersigned represents that the aforesaid shares are being acquired for the account of the undersigned for investment and not with a view to, or for resale in connection with, the distribution thereof and that the undersigned has no present intention of distributing such shares.

ASF Radio, L.P.	
 	 	
By:	 	 	
 	 	(Signature)	
Its:	 	 	
Date:	 	 	
 
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EXHIBIT B
CAPITALIZATION SCHEDULE TABLE
Brightcove Inc.

Classes of Capital Stock	  	Number of
Shares
Authorized	 	  	Number of Shares
Issued And
Outstanding	 	  	Number of Shares Reserved
for Issuance Upon	 	
 	  	 	 	  	 	 	  	Exercise of Options,
Warrants Other
Rights Agreements	 	  	Conversion of
Convertible
Securities	 	
Common Stock	  	 	20,000,000	  	  	 	3,158,331	  	  	 	4,232,466	  	  	 	12,902,967	  	
Series A Preferred Stock	  	 	5,920,385	  	  	 	5,920,385	  	  	 	n/a	  	  	 	n/a	  	
Series B Preferred Stock	  	 	7,000,000	  	  	 	6,921,854	  	  	 	60,728	  	  	 	n/a	  	
Total Preferred Stock	  	 	12,920,385	  	  	 	12,842,239	  	  	 	60,728	  	  	 	n/a	  	
Total Fully Diluted Outstanding Common Stock (on an as-converted basis and assuming exercise of all outstanding options): 18,946,528 shares
All options and shares of restricted stock granted or awarded pursuant to the Company’s 2004 Stock Option and Incentive Plan (the “ Plan ”) have been granted or awarded at a price of either $0.10 or $0.24 per share of Common Stock. All options granted under the Plan must be exercised within 10 years of the grant date thereof.
The following agreements are disclosed pursuant to Section 9(f) of the Warrant:
 
 	•	 	Series B Convertible Preferred Stock Purchase Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Investor Rights Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Right of First Refusal and Co-Sale Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Voting Agreement, dated as of November 21, 2005	
 
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WARRANT ASSIGNMENT FORM

ASSIGNOR:	  	GE Capital Equity Investments, Inc.                	
 	 	
COMPANY:	  	BRIGHTCOVE INC. (the “Company”)	
 	 	
WARRANT:	  	THE WARRANT TO PURCHASE SHARES OF COMMON STOCK ISSUED ON AUGUST 31, 2006 (THE “ WARRANT ”)	
 	 	
DATE:	  	November 5, 2015	
(1) Assignment. FOR VALUE RECEIVED, the undersigned registered holder of the Warrant (“Assignor”) irrevocably assigns and transfers to the assignee named below  (“ Assignee ”)  all of the rights of Assignor under the Warrant and delegates to the Assignee all of its obligations under the Warrant, with respect to the number of Shares set forth below:
Name of Assignee: ASF Radio, L.P., a Delaware limited partnership
Address of Assignee:
See attached Exhibit A.
Number of Shares of Common Stock of the Company, par value $0.01 per share (the “Shares”) Subject to the Warrant Assigned:  28,028 .
Assignee and does irrevocably constitute and appoint                                         as attorney to make such transfer on the books of Brightcove Inc., maintained for the purpose, with full power of substitution in the premises.
(2) Obligations of Assignee. Assignee (i) agrees to take and hold the Warrant and any shares of stock to be issued upon exercise of the rights thereunder (the  “ Securities ”)  and (ii) agrees and assumes to be bound by, fulfill perform and discharge all of the liabilities, obligations, duties and covenants under or pursuant to the terms and conditions set forth in the Warrant to the same extent as if Assignee were the original holder thereof.
(3) Notices. All notices to be given by the Company to the Assignor as “Warrantholder” (as defined in the Warrant) shall be sent to the Assignee at the address listed on  Exhibit A , and, if the number of Shares being hereby assigned is less than all of the Shares covered by the Warrant held by the Assignor, then also to the Assignor.
(4) New Warrant. In accordance with Section 7(b) of the Warrant, the Assignor requests that the Company execute and deliver a new Warrant in the name of the Assignee with such Warrant including any restrictive legends as may be required pursuant to the terms of the Warrant.
[Signature Page Follows]

Assignor and Assignee are signing this Assignment Form on the date first set forth above.

ASSIGNOR	  	ASSIGNEE	
 	 	
GE CAPITAL EQUITY INVESTMENTS, INC.	  	ASF RADIO, L.P.	
 	 	
 	  	By: ASF Radio GP, LLC, its General Partner	
 	 	
/s/ Robert Roderick	  	 	
 	 	
Name: Robert Roderick	  	/s/ Michel Fellmann	
 	 	
Title: Duly Authorized Signatory	  	Name: Michel Fellmann	
 	 	
 	  	Title: Secretary	
[Signature Page to Warrant Assignment Form]

Exhibit A
Assignee Contact Details
See attached.

NEITHER THIS WARRANT NOR THE SHARES OF STOCK ISSUABLE UPON EXERCISE HEREOF HAVE BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). NO SALE, TRANSFER OR OTHER DISPOSITION OF THIS WARRANT OR SAID SHARES MAY BE EFFECTED WITHOUT (i) AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR (ii) AN OPINION OF COUNSEL FOR THE HOLDER, REASONABLY SATISFACTORY TO THE COMPANY, THAT SUCH REGISTRATION IS NOT REQUIRED, EXCEPT THAT NO SUCH OPINION SHALL BE REQUIRED IF SUCH SALE IS PURSUANT TO RULE 144 PROMULGATED UNDER THE ACT.
WARRANT
TO PURCHASE
SHARES OF SERIES B CONVERTIBLE PREFERRED STOCK
THIS CERTIFIES THAT, for good and valuable consideration received from GE Capital CFE, Inc. (“Warrantholder”), Warrantholder is entitled to subscribe for and purchase  36,437  shares (as adjusted pursuant to provisions hereof, the “ Shares ”) of the fully paid and non-assessable Series B Convertible Preferred Stock of Brightcove Inc. , a Delaware corporation with its principal place of business at One Cambridge Center, Cambridge, MA 02142 (the “Company”), at an exercise price per share of $2.47 (such price and such other price as shall result, from time to time, from adjustments specified herein, is hereafter referred to as the “ Exercise Price ”), subject to the provisions and upon the terms and conditions hereinafter set forth. As used herein, the term “ Preferred Stock ” or “Shares”  shall mean the Company’s presently authorized Series B Convertible Preferred Stock, and any stock into or for which such Series B Convertible Preferred Stock may hereafter be converted or exchanged pursuant to the Certificate of Incorporation of the Company as from time to time amended as provided by law and in such Certificate. As used herein, term “ Grant Date ” shall mean [August 31,] 2006. The Company acknowledges that the cash consideration paid by Warrantholder for this Warrant is $10.00 for income tax purposes, that such amount has been duly received by the Company, and that this Warrant is issued in connection with that certain financial accommodation entered into by and between Company as the obligor and Warrantholder as the obligee thereunder (the “Financing Arrangement”).
In the event that all preferred stock is mandated to be converted into Common Stock, this Warrant shall be exercisable solely for such Common Stock, and any reference throughout this Warrant to shares of Preferred Stock shall be deemed to refer to the shares of Common Stock into which the Preferred Stock may be converted in accordance with the conversion formula set forth in the Company’s Certificate of Incorporation, as amended from time to time.
1. Term. The purchase rights represented by this Warrant are exercisable, in whole or in part, at any time and from time to time, from and after the Grant Date and on or prior to the tenth anniversary of the Grant Date.

2. Method of Exercise; Net Issue Exercise.
2.1 Method of Exercise; Payment; Issuance of New Warrant. The purchase rights represented by this Warrant may be exercised by the Warrantholder, in whole or in part and from time to time, by the surrender of this Warrant (with the notice of exercise form attached hereto as  Exhibit A  duly executed) at the principal office of the Company and by the payment to the Company of an amount equal to the then applicable Exercise Price per share multiplied by the number of Shares then being purchased. The Warrantholder shall be deemed to have become the holder(s) of record of, and shall be treated for all purposes as the record holder(s) of, the Shares represented thereby (and such Shares shall be deemed to have been issued) immediately prior to the close of business on the date or dates upon which this Warrant is exercised. In the event of any exercise of the rights represented by this Warrant, certificates for the Shares so purchased shall be promptly delivered to the holder hereof as soon as possible (and in any event within five business days of receipt of such notice) and, unless this Warrant has been fully exercised, a new warrant representing the portion of the Shares, if any, with respect to which this Warrant shall not then have been exercised shall also be issued to the holder hereof as soon as possible (and in any event within such five business day period).
2.2 Non-Cash Exercise.
(a) In lieu of payment in cash, the rights represented by this Warrant may also be exercised by a written notice of exercise in the form of  Exhibit A  attached hereto, providing for the non-cash exercise of this Warrant for the Shares equal to the value (as determined below) of this Warrant (or the portion thereof being exercised), specifying that this non-cash exercise election has been made, and the net number of Shares to be issued after giving effect to such non-cash exercise. In the event the Warrantholder makes such election, Company shall issue to the holder a number of shares computed using the following formula:

X = Y(A-B)	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	
            A	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	  	 	
Where:

X =	 	the number of Shares to be issued to the holder	
 	 	
Y =	 	the number of Shares purchasable under the Warrant or, if only a portion of the Warrant is being exercised, the portion of the Warrant being exercised (as of the date of such non-cash exercise)	
 	 	
A =	 	the Fair Market Value of one Share of Preferred Stock (as of the date of such non-cash exercise)	
 	 	
B =	 	Exercise Price of one Share of Preferred Stock (as adjusted to the date of such non-cash exercise)	
(b) For purposes of this Section 2.2, the “Fair Market Value” of one share of the Company’s Preferred Stock shall be equal to the number of shares of Common Stock into which each share of Preferred Stock is convertible as of the date of the exercise, multiplied by the “Fair Market Value” of a share of Common Stock (as determined pursuant to this Section 2.2). The Fair Market Value of one share of the Company’s Common Stock shall be equal to either (i) if the exercise of this Warrant occurs in connection with an initial public offering of the Company,

then the Fair Market Value shall be equal to the “initial price to public” specified in the final prospectus with respect to the initial public offering, or (ii) if the exercise of this Warrant occurs after an initial public offering of the Company but not in connection therewith, then the Fair Market Value shall be equal to the average of the closing price(s) of the Company’s Common Stock as quoted over the counter or on any exchange on which the Common Stock is listed as such closing prices are published in  The Wall Street Journal  for the fifteen trading days (or such lesser number of trading days as the stock may have been actually trading) ending on the day prior to the date of determination of Fair Market Value. Notwithstanding the foregoing, if the Warrant is exercised in connection with a merger or sale of all or substantially all of the Company’s assets or stock, Fair Market Value shall mean the value that would have been allocable to or received in respect of a Warrant Share had the Warrant been exercised prior to such merger or sale. If the Common Stock is not traded Over-The-Counter or on an exchange, or if the Warrant is not exercised in connection with a merger or sale of all or substantially all of its assets, the Fair Market Value shall be determined in good faith by the Company’s board of directors. If the holder hereof does not agree with the determination of Fair Market Value as determined by the Company’s board of directors, the Company and the holder hereof shall negotiate an appropriate Fair Market Value. If after ten (10) days, the Company and the holder cannot agree, then the holder may request that the Fair Market Value be determined by an investment banker of national reputation selected by the Company and reasonably acceptable to the Warrantholder. The fees and expenses of such investment banker shall be borne by the Company unless the Fair Market Value determined by such investment banker is equal to or less than the Fair Market Value as determined by the Company, in which event the fees and expenses of such investment banker shall be borne by the holder hereof.
2.3 Exercise Into Common Stock. Upon any exercise of this Warrant, at the written election of the holder, this Warrant may be exercised into the number of shares of Common Stock into which the Shares issuable upon such exercise are then convertible.
2.4 Automatic Exercise. Immediately before the expiration or termination of this Warrant, to the extent this Warrant is not previously exercised, and if the Fair Market Value of one share of whichever is applicable of either (i) the Preferred Stock subject to this Warrant or (ii) the Company’s Common Stock issuable upon conversion of the Preferred Stock subject to this Warrant, is greater than the Exercise Price, then in effect as adjusted pursuant to this Warrant, then this Warrant shall be deemed automatically exercised pursuant to Section 2.2 above, even if not surrendered. For purposes of such automatic exercise, the Fair Market Value of the Company’s Common Stock upon such expiration shall be determined pursuant to Section 2.2 (b) above. To the extent this Warrant or any portion thereof is deemed automatically exercised pursuant to this Section, the Company agrees to promptly notify the Warrantholder of the number of Shares, if any, the holder hereof is to receive by reason of such automatic exercise.
2.5 Exercise in Connection with an Initial Public Offering, Sale or Merger Notwithstanding any other provision hereof, if the exercise of all or any portion of this Warrant is made or to be made in connection with the occurrence of a public offering, sale or merger of the Company, the exercise of all or any portion of this Warrant shall, at the written election of the Warrantholder, be conditioned upon the consummation of the public offering, sale or merger of the Company, in which case such exercise shall not be deemed to be effective until the
 
6

consummation of such transaction. In the event that the transaction is not consummated within 45 days of the targeted date of the transaction, any such exercise shall, at the election of the Warrantholder, be deemed rescinded.
3. Stock Fully Paid; Reservation of Shares. All Shares that may be issued upon the exercise of the rights represented by this Warrant and Common Stock issuable upon conversion of such Shares will, upon issuance, be validly issued, fully paid and non-assessable, issued in compliance with all applicable federal and state securities laws, and free from all taxes, liens and charges with respect to the issue thereof. During the period within which the rights represented by this Warrant may be exercised, the Company will at all times have authorized and reserved for the purpose of issuance upon exercise of the purchase rights evidenced by this Warrant, a sufficient number of shares of its Preferred Stock (and Common Stock issuable upon conversion of such shares of Preferred Stock) to provide for the exercise of the rights represented by this Warrant.
4. Adjustment of Exercise Price and Number of Shares. Without duplication of any such adjustment made pursuant to the terms of the Company’s Certificate of Incorporation, the number of Shares purchasable upon the exercise of this Warrant and the Exercise Price shall be subject to adjustment from time to time upon the occurrence of certain events, as follows:
(a) Reclassification, Reorganization, Change or Conversion. In case of any reclassification, reorganization, change or conversion of securities of the class issuable upon exercise of this Warrant (other than a change in par value, or from par value to no par value, or from no par value to par value, or as a result of a subdivision or combination), then in any of these events, the Company shall execute a replacement warrant (a “New Warrant”), in form and substance reasonably satisfactory to the holder of this Warrant, upon the exercise of which (and at a total purchase price under the New Warrant not to exceed that payable upon the exercise in full of this Warrant) the holder of the New Warrant shall receive, in lieu of each Share receivable upon the exercise of this Warrant, the same kind and amount of shares of stock, other securities, money and property receivable by a holder of one share of Preferred Stock upon such reclassification, reorganization, change or conversion. Such New Warrant shall provide for adjustments that shall be as nearly equivalent as may be practicable to the adjustments provided for in this Section 4. The provisions of this section (a) shall similarly apply to successive reclassifications, reorganizations, changes, or conversions.
(b) Merger or Sale. In case of any (i) consolidation or merger of the Company with or into another corporation or entity (other than a merger with another corporation or entity in which the Company is the surviving corporation and which does not result in any reclassification or change of outstanding securities issuable upon exercise of this Warrant), or (ii) sale of all or substantially all of the assets or stock of the Company, then in either of such events, the Company, or such successor or purchasing corporation, as the case may be, shall execute a replacement warrant (a “New Warrant”), in form and substance reasonably satisfactory to the holder of this Warrant, upon the exercise of which (and at a total purchase price under the New Warrant not to exceed that payable upon the exercise in full of this Warrant) the holder of the New Warrant shall receive securities of the issuer of the New Warrant (shares of preferred or common stock or other applicable securities of such new issuer) with aggregate value equivalent
 
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to the value of the securities of the Company issuable upon exercise of this Warrant immediately prior to such merger or sale. Such New Warrant shall provide for adjustments that shall be as nearly equivalent as may be practicable to the adjustments provided for in this Section 4. The provisions of this section (b) shall similarly apply to successive mergers and sales.
(c) Subdivisions or Combination of Shares; Stock Dividends. In the event that the Company shall at any time subdivide the outstanding shares of Preferred Stock, or shall issue a stock dividend on its outstanding shares of Preferred Stock, the number of Shares issuable upon exercise of this Warrant immediately prior to such subdivision or immediately prior to the issuance of such stock dividend shall be proportionately increased, and the Exercise Price shall be proportionately decreased, and in the event that the Company shall at any time combine the outstanding shares of Preferred Stock, the number of Shares issuable upon exercise of this Warrant immediately prior to such combination shall be proportionately decreased, and the Exercise Price shall be proportionately increased, effective at the close of business on the date of such subdivision, stock dividend or combination, as the case may be.
(d) Issuance of Additional Shares In the event that the Company shall at any time make an issuance of “Additional Shares” for consideration (calculated after giving effect to the price at which any preferred shares may be converted to Common Stock) which is less than the Exercise Price per share, then the price at which the Shares may be converted into the Company’s Common Stock shall be subject to the same adjustment, if any, to the price at which the Company’s Preferred Stock may be converted into the Company’s Common Stock pursuant to the Company’s Certificate of Incorporation (as may be amended from time to time), and such adjustment shall be effective as to the Shares receivable upon the exercise of this Warrant regardless of whether or not such conversion price adjustment under such Certificate requires the actual issuance of the affected shares of Preferred Stock. “Additional Shares” shall be defined as the issuance of additional shares of any series of Preferred Stock or of Common Stock as set forth in the Company’s Certificate of Incorporation. For clarity, if no adjustment to the price at which the Company’s Preferred Stock may be converted into the Company’s Common Stock is made in accordance with the Company’s Certificate of Incorporation, then the price at which the Shares may be converted into the Company’s Common Stock shall not be adjusted.
(e) No Impairment. The Company will not, by amendment of its Certificate of Incorporation or any other organizational or shareholder rights documents of the Company, or through any reorganization, recapitalization, transfer of assets, consolidation, merger, dissolution, issue or sale of securities or any other voluntary action, seek to avoid the observance or performance of any of the terms to be observed or performed hereunder by the Company, but will at all times in good faith assist in the carrying out of all the provisions of this Section 4 and in the taking of all such action as may be necessary or appropriate in order to protect the rights of the holder of this Warrant against impairment.
(f) Notices of Record Date. In case at any time:
(i) the Company shall declare any dividend upon its Preferred Stock or Common Stock payable in cash or stock (other than a dividend on the Common Stock payable in shares of Common Stock) or make any other distribution to the holders of its Preferred Stock or its Common Stock;
 
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(ii) the Company shall offer for subscription pro rata to the holders of its Preferred Stock any additional shares of stock of any class, or other rights;
(iii) there shall be any capital reorganization or reclassification of the capital stock of the Company which affects the Preferred Stock or the Common Stock, or a consolidation or merger of the Company with or into, or a sale of all or substantially all its assets to another entity or entities; or
(iv) there shall be a voluntary or involuntary dissolution, liquidation or winding up of the Company;
then, in any one or more of said cases, the Company shall give notice as provided in Section 11(e) hereunder as follows: (A) at least 10 days’ prior written notice of the date on which the books of the Company shall close or a record shall be taken for such dividend, distribution or subscription rights or for determining rights to vote in respect of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, and (B) in the case of any such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, at least 10 days’ prior written notice of the date when the same shall take place. Such notice in accordance with the foregoing clause (A) shall also specify, in the case of any such dividend, distribution or subscription rights, the date on which the holders of Preferred Stock or Common Stock shall be entitled thereto, and such notice in accordance with the foregoing clause (B) shall also specify the date on which the holders of Preferred Stock or Common Stock shall be entitled to exchange their Preferred Stock or Common Stock for securities or other property deliverable upon such reorganization, reclassification, consolidation, merger, sale, dissolution, liquidation or winding up, as the case may be.
5. Notice of Adjustments. Whenever the Exercise Price shall be adjusted pursuant to the provisions hereof, the Company shall within ten (10) days of such adjustment deliver a certificate signed on behalf of the Company by its chief financial officer to the holder of this Warrant setting forth, in reasonable detail, the event requiring the adjustment, the amount of the adjustment, the method by which such adjustment was calculated, and the Exercise Price after giving effect to such adjustment.
6. Fractional Shares. No fractional shares of Preferred Stock or Common Stock will be issued in connection with any exercise hereunder, but in lieu of such fractional shares the Company shall make a cash payment therefor upon the basis of the Exercise Price then in effect.
7. Compliance with Securities Act; Disposition of Warrant or Shares of Preferred Stock
(a) Compliance with Securities Act. The holder of this Warrant, by acceptance hereof, agrees that this Warrant, the shares of Preferred Stock to be issued upon exercise hereof and the Common Stock to be issued upon the conversion of such Preferred Stock, are being acquired for investment purposes only and that such holder will not offer, sell or otherwise dispose of this
 
9

Warrant or any shares of Preferred Stock to be issued upon exercise hereof (or Common Stock to be issued upon the conversion of such Preferred Stock) except under circumstances which will not result in a violation of the Securities Act of 1933, as amended (the “ Act ”) and as permitted by Section 7(b) below. This Warrant and all shares of Preferred Stock issued upon exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) shall, unless registered under the Act, be stamped or imprinted with a legend in substantially the following form:
THIS SECURITY HAS NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE “ACT”). NO SALE OR DISPOSITION MAY BE EFFECTED WITHOUT (i) AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO OR (ii) AN OPINION OF COUNSEL FOR THE HOLDER, REASONABLY SATISFACTORY TO THE COMPANY, THAT SUCH REGISTRATION IS NOT REQUIRED, EXCEPT THAT NO SUCH OPINION SHALL BE REQUIRED IF SUCH SALE IS PURSUANT TO RULE 144 PROMULGATED UNDER THE ACT.
(b) Disposition of Warrant and Shares. With respect to any offer, sale or other transfer or disposition of this Warrant or any shares of Preferred Stock acquired pursuant to the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) prior to registration of such Shares, the holder hereof and each subsequent holder of this Warrant agrees to give written notice to the Company prior thereto, describing briefly the manner thereof, together with a written opinion of such holder’s counsel (if reasonably requested by the Company and reasonably satisfactory to the Company) to the effect that (i) such offer, sale or other transfer or disposition may be effected without registration or qualification of this Warrant or such shares of Preferred Stock (or Common Stock to be issued upon the conversion of such Preferred Stock) under the Act as then in effect, and (ii) indicating whether or not under the Act this Warrant or the certificates representing such shares of Preferred Stock or Common Stock to be sold or otherwise transferred or disposed of require any restrictive legend thereon in order to ensure compliance with the Act;  provided, however , that a written opinion of holder’s counsel shall not be required in connection with any sale pursuant to Rule 144. This Warrant or the certificates representing the shares of Preferred Stock or Common Stock thus transferred (except a transfer pursuant to Rule 144) shall bear a legend as to the applicable restrictions on transferability in order to insure compliance with the Act, unless in the aforesaid opinion of counsel for the holder, such legend is not required in order to insure compliance with the Act. Upon any valid transfer of this Warrant or portion thereof, Company agrees to reissue the Warrant (or Warrants in the case of a partial transfer) and/or the Shares receivable upon the exercise hereof, and if the legend is not required, such re-issuance shall be without said legend. Nothing herein shall restrict the transfer of this Warrant (or any portion hereof) or the certificates representing the shares of Preferred Stock acquired pursuant to the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) by the initial holder hereof or any successor holder to any affiliate of such holder, including without limitation any partnership affiliated with such holder, any partner of any such partnership or any successor corporation to the holder hereof as a result of a merger or consolidation with or a sale of all or substantially all of the stock or assets of the holder. Any transfer described above must be made in compliance with all applicable federal and state securities laws and the IRA (as defined below). The Company may issue stop transfer instructions to its transfer agent in connection with the foregoing restrictions.
 
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8. Warrantholder’s Representations
(a) The Warrantholder acknowledges that it has had access to all material information concerning the Company which it has requested. The Warrantholder also acknowledges that it has had the opportunity to, and has to its satisfaction, questioned the officers of the Company with respect to its investment hereunder. The Warrantholder represents that it understands that the Warrant and the Preferred Stock (and the shares of Common Stock issuable upon conversion of the Preferred Stock) are speculative investments, that it is aware of the Company’s business affairs and financial condition and that it has acquired sufficient information about the Company to reach an informed and knowledgeable decision to acquire the Warrant. The Warrantholder is purchasing the Warrant and any Preferred Stock issued upon exercise thereof (and the shares of Common Stock issuable upon conversion of the Preferred Stock) for investment for its own account only and not with a view to, or for resale in connection with, any “distribution” thereof in violation of the Act or applicable state securities laws. The Warrantholder further represents that it understands that the Warrant and Preferred Stock have not been registered under the Act or applicable state securities laws by reason of specific exemptions therefrom, which exemptions depend upon, among other things, the bona fide nature of the Warrantholder’s investment intent as expressed herein. The Warrantholder is an “accredited investor” as defined in Regulation D promulgated under the Act.
9. Company’s Representations
As a material inducement to the Warrantholder to purchase this Warrant, the Company hereby represents and warrants that:
(a) The Company shall have made all filings under applicable federal and state securities laws necessary to consummate the issuance of this Warrant in compliance with such laws, except for such filings as may be made properly after the Grant Date.
(b) If there are parties to any stock purchase agreements whose consent or approval is required prior to the execution and delivery of this Warrant ,  the Company and any such parties shall have entered into a consent, waiver or amendment to each such stock purchase agreement to provide for such consent and any required waivers, in such form and substance acceptable to the Warrantholder, and such consent, waiver or amendment shall be in full force and effect as of the date hereof.
(c) If there are parties to any investor’s rights agreements whose consent or approval is required prior to the execution and delivery of this Warrant ,  the Company and any such parties shall have entered into a consent, waiver or amendment to each such investor’s rights agreement providing for such consent and any required waivers, in such form and substance acceptable to Warrantholder, and such consent, waiver or amendment shall be in full force and effect as of the date hereof.
 
11

(d) The copies of any existing stock purchase agreements and investor’s rights agreements of the Company and the Company’s charter documents and bylaws which have been furnished to Warrantholder or the Warrantholder’s counsel reflect all amendments made thereto at any time prior to the date hereof and are correct and complete.
(e) As of the date hereof, the authorized capital stock of the Company shall be as stated on the Capitalization Schedule attached hereto as  Exhibit B  (the “ Capitalization Schedule ”) and made a part hereof. As of the date hereof, except for this Warrant and except as set forth on the attached Capitalization Schedule, the Company shall not have outstanding any stock or securities convertible or exchangeable for any shares of its capital stock or containing any profit participation features, nor shall it have outstanding any rights, warrants or options to subscribe for or to purchase its capital stock or any stock or securities convertible into or exchangeable for its capital stock or any stock appreciation rights or phantom stock plans. The Capitalization Schedule truthfully and accurately sets forth the following information with respect to all outstanding options and rights to acquire the Company’s capital stock: the aggregate number of shares covered, the exercise prices and the term of each option agreement. As of the date hereof, except as set forth on the Capitalization Schedule or the Company documents described in section (d) above, the Company shall not be subject to any obligation (contingent or otherwise) to repurchase or otherwise acquire or retire any shares of its capital stock or any warrants, options or other rights to acquire its capital stock. As of the date hereof, all of the outstanding shares of the Company’s capital stock shall be validly issued, fully paid and nonassessable.
(f) With respect to the issuance of this Warrant or the issuance of the Preferred Stock upon exercise of the Warrant (and the shares of Common Stock issuable upon conversion of such shares of Preferred Stock), there are no statutory or contractual stockholders preemptive rights or rights of refusal, except for any such rights contained in any stock purchase agreement and/or investor’s rights agreements which have been waived. The offer, sale and issuance of this Warrant does not require registration under the Act or any applicable state securities laws. To the best of the Company’s knowledge, there are no agreements between the Company’s stockholders with respect to the voting or transfer of the Company’s capital stock or with respect to any other aspect of the Company’s affairs, except for any stock purchase agreements, investor’s rights agreements or voting agreements identified on the attached Capitalization Schedule.
(g) The execution, delivery and performance of this Warrant has been duly authorized by the Company. This Warrant constitutes a valid and binding obligation of the Company, enforceable in accordance with its terms. The execution and delivery by the Company of this Warrant, the issuance of the Preferred Stock upon exercise of this Warrant (and the shares of Common Stock issuable upon conversion of such shares of Preferred Stock), and the fulfillment of and compliance with the respective terms hereof and thereof by the Company, do not and shall not (i) conflict with or result in a breach of the terms, conditions or provisions of, (ii) constitute a default under, (iii) result in the creation of any lien, security interest, charge or encumbrance upon the Company’s capital stock or assets pursuant to, (iv) give any third party the right to modify, terminate or accelerate any obligation under, (v) result in a violation of, or (vi) require
 
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any authorization, consent, approval, exemption or other action by or notice or declaration to, or filing with, any court or administrative or governmental body or agency pursuant to, the charter or bylaws of the Company or any subsidiary, or any law, statute, rule or regulation to which the Company or any subsidiary is subject, or any agreement, instrument, order, judgment or decree to which the Company or any subsidiary is subject, except for any such filings required under applicable “blue sky” or state securities laws or required under Regulation D promulgated under the Act.
10. Company Financial Information.
Until such time as the Company shall have satisfied all of its obligations under the Financing Arrangement, Company shall deliver to Warrantholder such financial information as is required under the terms of the Financing Arrangement. From and after the date that the Company shall have satisfied all of its obligations under the Financing Arrangement, and notwithstanding any other agreement to the contrary between the parties hereto, the Company shall deliver to the Warrantholder (so long as the Warrantholder holds all or any portion of the Warrant or any Preferred Stock or any shares of Common Stock issuable upon conversion of such shares of Preferred Stock) no later than 150 days after each fiscal year end its annual financial statements.
11. Miscellaneous
(a) Rights as Shareholders. No holder of this Warrant, as such, shall be entitled to vote or receive dividends or be deemed the holder of Preferred Stock (or Common Stock to be issued upon the conversion of such Preferred Stock) or otherwise be entitled to any voting or other rights as a shareholder of the Company, until this Warrant shall have been exercised and the Shares purchasable upon the exercise shall have become deliverable, as provided herein.
(b) Issuance Tax. The issuance of certificates for shares of Preferred Stock upon exercise of this Warrant (or Common Stock to be issued upon the conversion of such shares of Preferred Stock) shall be made without charge to the holder hereof for any issuance tax in respect hereof, provided that the Company shall not be required to pay any tax which may be payable in respect of any transfer involved in the issuance and delivery of any certificate in a name other than that of the holder of this Warrant.
(c) Modification and Waiver. This Warrant and any provision hereof may be changed, waived, discharged or terminated only by an instrument in writing signed by the Company and the holder of this Warrant.
(d) Attorneys’ Fees. In the event of an action, suit or proceeding brought under or in connection herewith, the prevailing party therein shall be entitled to recover from, and the other party hereto agrees to pay, the prevailing party’s costs and expenses in connection therewith, including reasonably attorneys’ fees.
(e) Notices. All notices, demands, elections or other communications required or permitted to be given or delivered under or by reason of the provisions hereof shall be in writing and shall be deemed to have been given when (i) delivered personally to the recipient, (ii) sent via facsimile transmission, (iii) the next business day after having been sent to the recipient by reputable overnight courier service (charges prepaid) or (iv) four business days after having been mailed to the recipient by certified or registered mail, return receipt requested and postage prepaid. Such notices, demands, elections and other communications shall be sent to the
 
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Warrantholder and to the Company at the respective addresses and transmission numbers indicated on the signature page hereof, or to such other address or to the attention of such other person as the recipient party has specified by prior written notice to the sending party.
(f) Binding Effect on Successors. This Warrant and the terms hereof shall be binding upon any corporation succeeding the Company by merger, consolidation or acquisition of all or substantially all of the Company’s assets, and all of the obligations of the Company relating to the Preferred Stock issuable upon the exercise of this Warrant (or Common Stock to be issued upon the conversion of such Preferred Stock) or any New Warrant (and the securities issuable thereunder) shall survive the exercise and termination of this Warrant (or any New Warrant) and all of the covenants and agreements of the Company shall inure to the benefit of the successors and permitted assigns of the holder hereof. All covenants and agreements contained herein by or on behalf of any of the parties hereto shall bind and inure to the benefit of the respective successors and permitted assigns of the parties hereto whether so expressed or not.
(g) Lost Warrants or Stock Certificates. The Company covenants to the holder hereof that upon receipt of evidence reasonably satisfactory to the Company of the loss, theft, destruction, or mutilation of this Warrant or any stock certificate issued upon exercise hereof or in replacement thereafter and, in the case of any such loss, theft or destruction, upon receipt of an indemnity reasonably satisfactory to the Company and without requiring any bond, or in the case of any such mutilation upon surrender and cancellation of such Warrant or stock certificate, the Company will make and deliver a replacement Warrant or stock certificate, of like tenor, in lieu of the lost, stolen, destroyed or mutilated Warrant or stock certificate.
(h) Registration Agreement. The shares of Common Stock issuable upon conversion of the Shares shall have certain incidental or “piggyback” registration rights pursuant to, and on the terms and conditions set forth in, that certain Amended and Restated Investor Rights Agreement dated as of November 21, 2005 among the Company and the other parties named therein (the “IRA”). A copy of said IRA has been provided to the Warrantholder. Immediately following the execution of this Warrant, the Warrantholder shall execute, at the option of the Issuer, either a counterpart signature page to such IRA, or an amendment to the IRA, either of which document shall add the Warrantholder as a party thereto and give the Warrantholder the registration rights set forth in Section 2.2 of the IRA and bind the Warrantholder to all obligations under the IRA including, without limitation, those set forth in Sections 2.7 and 2.14 of the IRA, as and to the extent provided therein. Company and the Warrantholder hereby further agree that for the purposes of the IRA, the Shares issuable upon exercise of this Warrant are “Registrable Securities,” as that term is defined in the Investor Rights Agreement.
(i) Descriptive Headings. The descriptive headings of the several paragraphs of this Warrant are inserted for convenience only and do not constitute a part of this Warrant.
(j) Governing Law. THIS WARRANT SHALL BE CONSTRUED AND ENFORCED IN ACCORDANCE WITH, AND THE RIGHTS OF THE PARTIES SHALL BE GOVERNED BY, THE LAWS OF THE STATE OF DELAWARE.
 
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SIGNATURE PAGE FOLLOWS:
In Witness Whereof, this Warrant to purchase Preferred Stock has been duly executed as of the Grant Date hereinabove set forth.

Issued By:	 	 	 	Accepted By:	
Brightcove Inc.	 	 	 	GE Capital CFE, Inc.	
 	 	 	 	 	
By:	 	/s/ Jeremy Allaire	 	 	 	By:	 	/s/ Anne Kennelley-Kratky	
 	 	 	 	 	
Title:	 	CEO	 	 	 	Title:	 	Vice President	
Address for Notices:
One Cambridge Center
Cambridge, MA 02142	 	 	 	Address for Notices:
500 West Monroe
Chicago, IL 60661
Attention: Portfolio Management,
            GE Technology Lending	
 	 	 	
Fax: 617-225-6934	 	 	 	Fax: 312-441-7715	
 
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EXHIBIT A
Notice of Exercise
 
To:	Brightcove Inc. (“Company”)	
 	One Cambridge Center	
 	Cambridge, MA 02142	
 	Attention: Chief Financial Officer	
[1. The undersigned hereby elects to purchase                         shares of Series B Convertible Preferred Stock of Company pursuant to the terms of the attached Warrants, and tenders herewith payment of the purchase price of such shares in full.]
[1. The undersigned hereby elects to purchase                         shares of Series B Convertible Preferred Stock of Company pursuant to a non-cash exercise of the Warrant as provided in Section 2.2 of the Warrant.]
2. Check here if applicable:                 The undersigned confirms that this exercise is made in connection with the occurrence of a public offering, sale or merger of the Company, and the undersigned further elects to condition this exercise of the Warrant upon the consummation of said public offering, sale or merger of the Company. This exercise shall not be deemed to be effective until the consummation of such transaction. In the event that transaction is not consummated within 45 days of the targeted date of the transaction, the undersigned will advise Company whether or not this exercise should be deemed rescinded.
2. Please issue a certificate or certificates representing said shares in the name of the undersigned or in such other name or names as are specified below:
GE Capital CFE, Inc.
500 West Monroe
Chicago, IL 60661
3. The undersigned represents that the aforesaid shares are being acquired for the account of the undersigned for investment and not with a view to, or for resale in connection with, the distribution thereof and that the undersigned has no present intention of distributing such shares.

GE Capital CFE, Inc.	
 	 	
By:	 	 	
 	 	(Signature)	
Its:	 	 	
Date:	 	 	

EXHIBIT B
CAPITALIZATION SCHEDULE TABLE
Brightcove Inc.

Classes of Capital Stock	  	Number of
Shares
Authorized	 	  	Number of
Shares Issued
And
Outstanding	 	  	Number of Shares Reserved
for Issuance Upon	 	 	
 	  	 	 	  	 	 	  	Exercise of
Options, Warrants
Other Rights
Agreements	 	  	Conversion
of
Convertible
Securities	 	 	 	 	 	 	 	 	
Common Stock	  	 	20,000,000	  	  	 	3,158,331	  	  	 	4,232,466	  	  	 	12,902,967	  	 	 	 	 	 	 	 	
Series A Preferred Stock	  	 	5,920,385	  	  	 	5,920,385	  	  	 	n/a	  	  	 	n/a	  	 	 	 	 	 	 	 	
Series B Preferred Stock	  	 	7,000,000	  	  	 	6,921,854	  	  	 	60,728	  	  	 	n/a	  	 	 	 	 	 	 	 	
Total Preferred Stock	  	 	12,920,385	  	  	 	12,842,239	  	  	 	60,728	  	  	 	n/a	  	 	 	 	 	 	 	 	
Total Fully Diluted Outstanding Common Stock (on an as-converted basis and assuming exercise of all outstanding options): 18,946,528 shares
All options and shares of restricted stock granted or awarded pursuant to the Company’s 2004 Stock Option and Incentive Plan (the “ Plan ”) have been granted or awarded at a price of either $0.10 or $0.24 per share of Common Stock. All options granted under the Plan must be exercised within 10 years of the grant date thereof.
The following agreements are disclosed pursuant to Section 9(f) of the Warrant:
 
 	•	 	Series B Convertible Preferred Stock Purchase Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Investor Rights Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Right of First Refusal and Co-Sale Agreement, dated as of November 21, 2005	
 
 	•	 	Amended and Restated Voting Agreement, dated as of November 21, 2005	

Exhibit 21.1
Subsidiaries of the Registrant

Name	 	Jurisdiction of Organization	
Brightcove UK Ltd	 	UK	
Brightcove Singapore Pte. Ltd.	 	Singapore	
Brightcove K.K.	 	Japan	
Brightcove Korea	 	Korea	
Brightcove Australia Pty Ltd	 	Australia	
Brightcove Holdings, Inc.	 	Delaware	
Zencoder Inc.	 	Delaware	
Brightcove FZ-LLC	 	United Arab Emirates	
Cacti Acquisition LLC	 	Delaware	

Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
We consent to the incorporation by reference in the following Registration Statements:
 
 	(1)	Registration Statement (Form S-8 No. 333-179966) pertaining to the Amended and Restated 2004 Stock Option and Incentive Plan of Brightcove Inc. and the Brightcove Inc. 2012 Stock Incentive Plan,	
 
 	(2)	Registration Statement (Form S-8 No. 333-183315) pertaining to the Brightcove Inc. 2012 RSU Inducement Plan,	
 
 	(3)	Registration Statement (Form S-8 No. 333-187051) pertaining to the Brightcove Inc. 2012 Stock Incentive Plan,	
 
 	(4)	Registration Statement (Form S-3 No. 333-192131) of Brightcove Inc.	
 
 	(5)	Registration Statement (Form S-8 No. 333-193701) pertaining to the Brightcove Inc. 2014 Stock Option Inducement Plan and the Brightcove Inc. 2012 Stock Incentive Plan, and	
 
 	(6)	Registration Statement (Form S-8 No. 333-202540) pertaining to the Brightcove Inc. 2012 Stock Incentive Plan;	
of our reports dated February 26, 2016, with respect to the consolidated financial statements of Brightcove Inc. and the effectiveness of internal control over financial reporting of Brightcove Inc. included in this Annual Report (Form 10-K) of Brightcove Inc. for the year ended December 31, 2015.
/s/ Ernst & Young LLP
Boston, Massachusetts
February 26, 2016

Exhibit 31.1
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002
I, David Mendels, certify that:
 
 	1.	I have reviewed this Annual Report on Form 10-K of Brightcove Inc.;	
 
 	2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	
 
 	3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	
 
 	4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	
 
 	a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	
 
 	b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	
 
 	c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;	
 
 	d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	
 
 	5.	The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):	
 
 	a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	
 
 	b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

Date: February 26, 2016	  	By:	
 	  	/s/ David Mendels	
 	 	
 	  	David Mendels	
 	  	Chief Executive Officer	
 	  	(Principal Executive Officer)	

Exhibit 31.2
CERTIFICATION PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF
THE SECURITIES EXCHANGE ACT OF 1934,
AS ADOPTED PURSUANT TO SECTION 302 OF
THE SARBANES-OXLEY ACT OF 2002
I, Kevin R. Rhodes, certify that:
 
 	1.	I have reviewed this Annual Report on Form 10-K of Brightcove Inc.;	
 
 	2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	
 
 	3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	
 
 	4.	The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	
 
 	a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	
 
 	b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	
 
 	c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;	
 
 	d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and	
 
 	5.	The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):	
 
 	a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and	
 
 	b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.	

Date: February 26, 2016	  	By:	
 	  	/s/ Kevin R. Rhodes	
 	 	
 	  	Kevin R. Rhodes	
 	  	Chief Financial Officer	
 	  	(Principal Financial Officer)	

Exhibit 32.1
CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Annual Report on Form 10-K of Brightcove Inc. for the year ended December 31, 2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), David Mendels, as Chief Executive Officer of Brightcove Inc., hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of his knowledge the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, and the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Brightcove Inc.

Date: February 26, 2016	  	 	By:	  	 	 	
 	  	 	 	 	 	/s/ David Mendels	
 	 	 	
 	  	 	 	 	 	David Mendels	
 	  	 	 	 	 	Chief Executive Officer	
 	  	 	 	 	 	(Principal Executive Officer)	
In connection with the Annual Report on Form 10-K of Brightcove Inc. for the year ended December 31, 2015 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Kevin R. Rhodes, as Chief Financial Officer of Brightcove Inc., hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of his knowledge the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, and the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Brightcove Inc.

Date: February 26, 2016	  	 	By:	  	 	 	
 	  	 	 	 	 	/s/ Kevin R. Rhodes	
 	 	 	
 	  	 	 	 	 	Kevin R. Rhodes	
 	  	 	 	 	 	Chief Financial Officer	
 	  	 	 	 	 	(Principal Financial Officer)